LOFTER's official introduction page declares that it is "a simple and casual recording tool, a creative platform for concentrating essence".
Different from the light blog services provided by other companies in People's Republic of China (PRC), LOFTER paid attention to originality from the beginning, and put forward the slogan of "focusing on interests and sharing creation" to explain LOFTER's positioning. LOFTER thinks it is different from its competitors and independent.
Similar to the traditional blog era, LOFTER inherits the tendency of Netease blog to cultivate new stars, which is contrary to the values of Sina blog service that attaches importance to celebrity effect.
LOFTER provides users with the option to publish original content under the knowledge sharing agreement.
It was launched on August 25th, 20 1 1, and the target group is a relatively small group of young artists. Users can choose one of the six CC protocols as the copyright protocol when publishing content. 2065438+July 2009, Netease Blog and LOFTER formally merged.
history
1, 2011On August 25th, LOFTER went online.
2.20 1 1 65438 February, LOFTER registered.
On March 20 14 1 1, LOFTER released its Chinese name "Yue Le", which comes from the sentence "It's a pleasure to have friends from afar" in The Analects of Confucius.
4.2065438+In August 2009, Netease Blog stopped its registration service. At the same time, Netease officially announced that Netease blog can be directly imported into LOFTER in full version, and also announced that Netease blog and LOFTER formally merged.