The following new ways to play May Day tourism and cultural tourism make my eyes shine: 1 new ways to play: hotel pre-sale is popular, and high-star pre-sale is more popular. It is not a new model, but it has sprung up under this year's epidemic and become one of the biggest highlights of the May Day holiday. At the beginning of March, Ctrip took the lead in opening the "Tourism Renaissance V Plan" and launched the first shot of hotel pre-sale in the industry. Then, Liang Jianzhang, Chairman of Ctrip's Board of Directors, used four live broadcasts in Sanya, Xijiang Miao Village, Huzhou and Shenzhen to incite the total hotel turnover of more than 60 million yuan, equivalent to more than 900 high-star hotels being collectively full. Different from before, this time Ctrip broke the routine and launched a low-priced hotel pre-sale product with a discount of about 40%, which can be booked within a few months and returned at any time when it expires, completely changing the "hidden rule" that pre-sale is limited to some special products, and the purchasing power of low-frequency tourism products broke out instantly. During the "May Day" period, the pre-sale effect will soon be realized. According to Ctrip's statistics, it is calculated that the products can be used for at least one day in the past two weeks, and the total turnover of successful payment at present is several hundred million yuan. Among them, Sanya, Shanghai, Lijiang, Anji, Nanjing, Deqing, Hangzhou and Suzhou. They are all cities that love pre-sale and have the highest sales volume. The new pre-sale not only brings protection to consumers, but also brings greater concessions. An obvious supporting data is that in all pre-sale orders, more than 70% chose 4-star and 5-star luxury hotels, accounting for more than 90% of the total transactions. The hotel price 1000 yuan or more is the most popular among consumers in 400 yuan -500 yuan region. New play 2: the number of boutique groups has increased greatly, and the chairman has sold well. In addition to the popularity of high-star hotels, Liang Jianzhang also judged: "The quality of domestic leisure tourism will be much higher than before. It turns out that everyone will be worried about traveling by bus with a group in China. There are more middle and high-end free trade unions, because those who cannot travel overseas will choose domestic destinations. At this time, there will be opportunities for domestic travel. " Judging from the current statistics, on Ctrip platform, the choice of high-end tourism or selected small group products began to increase significantly. Compared with the same period of last year, the search volume of similar products increased by more than 200% during May Day. As of April 16, 2006, the product of "scenery+wine" in Sanya ranks first in total sales-"Sanya Atlantis Hotel 1-3 nights +2 big 1 small /2 small unlimited water world+lost space aquarium tickets+pick-up". Atlantis Hotel is a famous punching place among network celebrities and the first stop of Ctrip's live broadcast. At that time, Liang Jianzhang sold more than 6,543,800 yuan of hotel packages in one-hour live broadcast. Looking at the top 40 products on Ctrip platform, almost all the best hotels in China are included, from Sanya Wucheer, Addison and MGM to Hangzhou Kaiyuan Senbo Resort Hotel, Qiandao Lake Intercontinental, Shanghai Chongming Jinmao Hyatt and Anji Blue Army Resort Hotel, which are located in the Yangtze River Delta. The higher the quality, the better the sales. Helicopters, paragliders, and some "high-end special fun" are also selling well. "Chairman's Paragraph"-"One-day paragliding tour in Xianggong Mountain, Guilin+Lufthansa", "Helicopter flying experience in Shili Gallery, Yangshuo+riding on Yulong River+background punching in Xingping ancient town +20 yuan" and "Helicopter flying over Hong Kong-Zhuhai-Macao Bridge/sightseeing/preferential experience ticket at Jiuzhou Airport, Zhuhai" are the most popular. New gameplay 3: Car rental has become a new favorite, and the popularity of RV tours and online tour guides may exceed many people's expectations. Under the influence of the epidemic, the car rental market has recovered fastest among all tourism departments. Ctrip's "go on road trip Domestic Car Rental Revival Report" released recently shows that at present, Ctrip's car rental booking has recovered to 70% in the same period of last year, and it is expected that there will be a new car rental peak during the May Day holiday. Compared with other modes of transportation, renting a car is more free, clean and private, and it is naturally more popular with tourists under the influence of the epidemic. However, unlike most self-driving tourists who used to like to fly to popular cities to rent a car, self-driving under the influence of the epidemic has become one of the important choices for go on road trip and short-distance Zhou Bianyou in the province. The demand for high-end cars is also growing. Peng Ting, president of Ctrip's car rental business unit, said that according to the statistics in April, orders for selecting high-end models accounted for more than 10%. In other words, one out of every 10 Ctrip users chooses high-end models. More and more Ctrip users like to rent high-end cars, luxury cars and even sports cars, and the demand for high-end cars will increase greatly during May Day. It can be seen that family parents, white-collar workers and high-end people have become the main force in go on road trip. In addition, family car tours with little contact with strangers have also become a popular "new play" on May 1 this year. According to the statistics of Ctrip theme tour platform, the number of passengers searching for RV tour products has doubled in recent days compared with that in March. "Online tour guide" has become a popular way to travel on May 1 this year. According to the statistics of Ctrip's local guide platform, the orders of local guide products have increased by nearly three times compared with that in March, and Sanya, Shanghai, Xi 'an, Chengdu and Hangzhou are expected to become the most popular destinations on May Day. Hu Nana, the online celebrity tour guide of Ctrip Hangzhou, has a full schedule during May Day. New gameplay 4: Time-sharing booking of scenic spots is safer to avoid queuing. For consumers, the most important thing to pay attention to this year's "May Day" trip is the brand-new time-sharing reservation. A few days ago, the management department issued a notice again, demanding that the tourist attractions be opened in an orderly manner and strictly prevent disorderly opening. The number of tourists received shall not exceed 30% of the approved maximum carrying capacity, and a perfect reservation system shall be established to prevent the passenger flow from exceeding the limit. In other words, this year's "May Day" may become the first small golden week in China to basically realize "booking travel". It will become a new habit for tourists to make an appointment before going to the scenic spot. "We advocate' no booking, no travel', develop the habit of making reservations, and make reservations and book air tickets through Ctrip, official website and other platforms in advance." Yu Xiaojiang, vice president of Ctrip Group and CEO of Global Play Division, suggested, "In this way, you can avoid queuing and closing the door in the scenic spot; Pay attention to passenger flow information in a timely manner and visit at different times and peaks. " According to the data of Ctrip's global play platform, as of April 15, 3,770 scenic spots across the country have been reopened, and reservations can be made on Ctrip. At present, tourists from Hunan, Chongqing, Shanghai, Jiangsu, Sichuan, Zhejiang, Beijing, Shandong, Anhui, Guangdong and other provinces and cities have begun to book tickets for scenic spots through Ctrip. Among them, Xi 'an Bell Tower, Hunan Forest Botanical Garden, Hangzhou Bay Shanghai Beach Flower Farm, Shaoxing Anchang Ancient Town, Hangzhou Liangzhu Ancient City Ruins Park, Chengdu Museum, Hangzhou Lin 'an Daming Mountain Scenic Area and Tonglu Yaolin Wonderland are also on the list. The new game 5: 10 million recovery funds are online, and the favorite staging after 90 has recently decreased due to the epidemic, but what should I do if I can't stop and go out to play? The data obtained from Ctrip's financial platform shows that the recent staged tourism is "very hot". "Ctrip Finance launched new products on March 9, and the overall exposure has exceeded 40 million. Passengers showed a strong willingness to book in installments. " According to the person in charge of Ctrip's "Flowers" product, in order to promote the tourism revival, Ctrip's staged product "Flowers" launched an interest-free special session, and took out a tourism revival fund of10 million yuan to provide interest-free subsidies to the hotel for three times. In other words, now Ctrip has launched "taking flowers" by stages, and passengers can enjoy the interest-free reservation of the third phase of the hotel /B&B with a down payment of 0. "Statistics show that since March, with the gradual improvement of the epidemic, tourist orders such as hotels and Zhou Bianyou have obviously picked up, and the number of applicants with flowers has increased by 20% compared with February." The person in charge said, "In order to further warm up the tourism recovery, Ctrip Finance also decided to postpone the interest-free activity until June 1". Financial products can effectively help users to upgrade their tourism consumption and reduce their pressure. According to the further analysis of the data, the post-90 s group loves staging, especially the 23-year-old and 29-year-old who choose to travel by stages have the highest proportion. Among the post-90 s groups who choose to stage, third-tier and below cities account for more than 60%, and second-tier cities account for about 30%. "According to these characteristics, finance will continue to innovate in combination with the actual needs of the travel market, and strive to benefit more passengers who favor new gameplay."