During the period of ancient Greece and Rome, the commerce of some coastal cities was also relatively developed. There are many kinds of advertisements, such as sales, exhibitions, stereos, pictures, poems and shop signs. In terms of content, there are economic advertisements, cultural performances, and inspiration for finding people. And political advertisements for elections.

In Pompeii, which was buried by volcanic eruption 2000 years ago, archaeological discoveries showed that the walls and columns of criss-crossing street buildings were engraved with various advertising words and pictures. In the official advertisement column, there are also candidates' campaign advertisements. Signboard advertisements are also common.

According to textual research, the signboard advertisements in shops originated in Israel, Pompeii, Greece and Rome from the 5th century BC to the 2nd century BC. Signs and signs distinguish different industries, which makes people clear at a glance.

2. Print advertising time (1450-1850)

1450, German Gutenberg used movable type printing. Since then, the west has entered the era of print advertising. 1475, William? Caxton set up a printing factory in England and printed the first English book and advertisement to promote it.

/kloc-In the 6th century, Europe experienced the baptism of the Renaissance, the discovery of the American continent, the success of global navigation and the rise of the colonial movement, which made production and consumption a world-class thing. At this time, a modern form of advertising media-newspaper appeared.

The first western printed newspaper was published in Strasbourg, France on 1609. The first English newspaper was published in London.