From Heimei, Tianqi to China, domestic toothpaste collectively fell. Do we China people really have to brush our teeth with foreign brand toothpaste?
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"National Toothpaste" lost money on both sides.
Recently, an official letter from the Shanghai Stock Exchange has refocused everyone's attention on domestic toothpaste brands.
On April 27th, the Shanghai Stock Exchange sent an inquiry letter to the two-sided needle: Why did the non-net profit loss be deducted for 12 consecutive years, and what was the company's profitability?
It turns out that this well-known national toothpaste brand has been losing money for 12 years since 2006, after deducting non-recurring gains and losses.
As an old-fashioned daily chemical enterprise, Zanthoxylum nitidum, which originated from 194 1, started from Chinese herbal toothpaste and gradually became widely known by consumers. The concept of "Chinese herbal medicine tooth protection" pioneered by Chinese people is also very popular. When contemporary domestic toothpaste brands fall one by one in the face of fierce foreign "artillery fire", double-sided toothpaste can go upstream and gain a firm foothold.
The annual production and sales of 200 1 double-needle toothpaste exceeded 400 million, ranking first in domestic sales with 15 (Baidu Encyclopedia said that it has been more than 20 years in a row)!
Two-sided needles were also rated as "Top Ten Most Popular National Brands in China".
However, the facts are unpredictable, and the two-faced needles that have been strong all the way have suffered losses two years after completing the listing.
On June 5438+ 10, 2004, Zanthoxylum went public on the Shanghai Stock Exchange, becoming the first listed enterprise in the industry. However, the performance of the two-sided needle began to decline from the year of listing, and the non-net profit began to lose money in the third year of listing.
▲ Screenshot from the inquiry letter of the Shanghai Stock Exchange
The inquiry letter sent by the Shanghai Stock Exchange to the two-sided needle shows that the two-sided needle 12 years has been losing money.
The so-called "deduction of non-net profit" refers to an indicator that simply reflects the operating performance of an enterprise without considering the capital premium. Is the main business of double-sided needle really vulnerable after listing? Such a continuous loss is incredible!
According to relevant media reports, in recent years, the two-sided needle has expanded greatly. At present, its business involves five major sectors: daily chemicals, papermaking, medicine, fine chemicals and real estate. This may be one of the reasons why the double-sided needle has come to this end.
At present, the double-sided needle channel is shrinking, and the products are basically not seen in major supermarkets. Marketing has gradually turned to OEM and special channels (hotels), and they constantly rely on real estate sales to record profits.
"One good tooth, two needles" was a household name at the beginning! Now, there is only a sigh.
Is the domestic toothpaste really lost collectively?
Since 1990s, foreign brands of daily chemical products have been stationed in China, and a battle between domestic brand toothpaste and foreign brand toothpaste has started.
In the end, it is clear to everyone that local brands have been defeated and foreign capital has seized most of the market share.