Chanel brand introduction:
Chanel is a French luxury brand. Its founder is coco chanel (formerly known as Gabrielle Bonheur Chanel, whose Chinese name is Gabriel coco chanel). The brand was founded in Paris, France on 19 10.
The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes and so on. The clothing design style of this brand is elegant, concise and exquisite. In the 1940s, it successfully pushed the "bound" women's clothing to a simple and comfortable design.
Brand background: Gabrielle Chanel never got married. She created a great fashion empire and pursued the life she wanted. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open her first milliner's shop, while another ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! Even in her seventies, she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but so far every season's new products are still designed in the spirit of Chanel, Chanel-forever Chanel.
Brand history: Ms. Gabrielle Chanel is the founder of Chanel brand. Even those who know this international luxury brand well may not know much about Ms. Chanel, but as a real brand connotation, it will inevitably be influenced by its founder. Often what kind of personality and attitude brand founders have, most of them will give their brands a thing or two. This is the story of Chanel, founder of Chanel. Chanel was born in 1883, the second child of a poor unmarried couple in France. Her father is a grocer in Cewenshan, and her mother is a herdsman in Cewenshan mountain area. It is said that Chanel was born in Somir, France; Another story is that he was born in Overwien, a mountainous area in southern France. In fact, there are always different opinions about her life story, and Chanel tried to avoid and cover it up until her death, which made her birth more foggy. Chanel's childhood was unfortunate. Her mother died when she was twelve, and her father left her and four brothers and sisters. From then on, she was brought up by her menstrual cycle and entered a monastery school in her childhood, where she learned a needlework.
At the age of 22, that is, 1905, she became a "cafe singer" and made a living by singing in different karaoke bars and cafes under the stage name "Coco". During this singer's career, Coco made two frequent visitors and became their confidants, one was a British industrialist and the other was a rich military officer. Make friends with dignitaries and make COCO financially capable of opening his own shop.
19 10, Coco opened a milliner's shop in Paris and sewed one hat after another with extraordinary sewing technology. Two of her close friends introduced her to many famous guests. At that time, ladies were tired of fancy decorations, so Chanel's simple and comfortable hat was as cool as a fountain to them. In just one year, business has been on the rise. Coco moved her store to the more fashionable Cambon Street, which is still the headquarters of Chanel. Making hats can never satisfy Coco's ambition for fashion, so she entered the field of haute couture.
19 14, coco Chanel opened two fashion stores, and the fashion brand "Chanel" which had a far-reaching influence on later generations was officially born.
In the 1920s, Chanel designed many innovative styles, such as warp-knitted sailor skirt, little black skirt and stand-up pullover. Moreover, Coco draws inspiration from men's wear, adding a bit of masculinity to women's wear and changing the extravagant fashion of women's wear in that year. For example, the women's collection has added a suit jacket and introduced women's trousers. Don't forget that in the 1920s, women only wore skirts. Coco's series of creations have brought great revolution to the history of modern fashion. Coco has made many friends with poets, painters and intellectuals because of her unique views and rare talents on fashion aesthetics. Among her friends are Picasso, a master of abstract painting, and jean cocteau, a French poet and director. Romantic and elegant moments are the golden age of French fashion and art development. 19 14 Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on later generations, was officially born.
After coco chanel became famous, he met Russian composer igor stravinsky Igor, and took his wife and young children to France to perform the Sacrifice of Spring. The Sacrifice of Spring was an avant-garde stage art at that time, which was not accepted by the French and Igor failed. Igor's creation has been appreciated by Chanel, who is brave in innovation. She not only funded Igor to continue his creation, but also let Igor and his wife and children move to a mansion to live with her. Igor's wife is sick, and the beautiful, independent and sexy Chanel has an affair with Igor, a married man ... Igor's wife told her husband with a knife in her heart that she would always smell a rotten smell when she woke up every morning. At first she thought it was an indoor flower, but finally she found that her body was rotting inch by inch. Because of her words, Igor later had an argument with Chanel. When Elena left Chanel's mansion with her children, the letter she wrote was also impressive. She said to Chanel: I respect your generosity, but I can't respect your morality.
Chanel has never been married in her life. She has created a great fashion empire and is also pursuing the life she wants. She is the best example of women's autonomy, and she is also the woman of the new era who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open the first milliner's shop, while ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't rely on luck alone, but works very hard and seriously. Even in her 70 s, she will still come back to see things.
Brand style:? In 9765438, coco chanel died at the age of 88. Karl lagerfeld, the current chief designer of Chanel, is at the helm 1986. He has interpreted the meticulous, luxurious and eternal Chanel spirit in a brand-new way. Chanel's design has a distinct personal color. She pursues freedom, but she is attached to men. She is strong, independent and full of femininity. Her hometown-Overwien in central France-is a poverty-stricken area full of extinct volcanoes. At the age of 70, she described herself as "the only active volcano in Overwien". Today, Chanel is still an eternal active volcano in the fashion world, looking at the hot industries with many new people and complicated brands. Chanel brand takes the high-end route, which is fashionable, simple, comfortable, pure and graceful, youthful and beautiful. "Fashion is fleeting and style lasts forever" is still the guiding force behind the brand; The antonym of gorgeous is not poverty, but vulgarity. The biggest feature of Chanel brand led by Ms. Chanel is its practicality and gorgeous. She draws inspiration from her living environment, especially love. Different from other designers who ask others to cooperate with their designs, Chanel brand provides freedom and choice with liberating significance, which turns fashion design from a male perspective into an independent stage to express women's beauty, and transforms the essential needs of women into the connotation of Chanel brand. This talented designer with Swedish and German ancestry always wears big black sunglasses. The most praised thing is that he is as talented as coco chanel, but he has abnormal ancestry. In the first season after he took office, he cut out long skirts with bright and exaggerated fake jewelry, which shocked the whole fashion world and pushed Chanel's momentum to another peak in these 20 years. "Chanel represents a style, a unique style that lasts for a long time." Ms. Chanel described her design in this way, instead of thinking about what to do next, she asked herself how to express it next, so that the commotion would never stop. Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style.
References:
Baidu encyclopedia-Chanel