Panorama of qingtian county

Lin Rukui's Works-In Full Bloom

I. Overview of the development history of Qingtianshi cultural industry

Qingtian stone is rich in reserves and distributed in more than ten towns and villages in qingtian county. The main producing area is Shankou Town to Fangshan Township, which is called Shankou Pyrophyllite Mine, with high quality and many famous stones. There are many kinds of Qingtian stone, and there are more than 100 famous typical varieties. Qingtian stone is moist as jade, but it has richer colors and more peculiar patterns than jade. Nature has dyed almost all the colors of Qingtian stone, making it show brilliant colors such as blue, white, yellow, red, brown, purple, green, blue, black and flowers. Qingtian stone has not only become a rare craft carving material because of its bright color and good texture, but also been favored by literati and scholars because of its unique crispness, and has become the first choice stone for seal engravers in past dynasties.

As a traditional craft product, Qingtian stone carving has achieved unprecedented perfection in carving skills, style shaping and artistic conception creation. In the process of creation, stone carving artists follow the natural characteristics of stone materials, give full play to the originality of artistic conception, perform art with materials and play tricks with colors. In terms of creative techniques, wheel carving, carved flowers, high and low relief, line carving and other techniques are alternately used, and exquisite carving is added to create exquisite handicrafts with the characteristics of "precision, fineness, beauty, strangeness and truth", which enhances the similarity between modeling and natural objects, and can be called wonderful workmanship.

Qingtian stone carving is a bright pearl in the treasure house of folk art with a long history. The earliest work that can be verified now is Qingtian Shihuang unearthed in Huzhou during the Songze culture period, which is about 6000 years ago. The Zhejiang Provincial Museum has a collection of small stone pigs carved by Qingtian in the Six Dynasties, which records the historical traces of Qingtian stone carvings 1500 years ago.

During the Tang and Song Dynasties, Qingtian stone carving developed greatly. The discovery of Qingtian Stone Carvings in the Twin Towers in Longquan during the Five Dynasties and Wu Yueguo period shows that the themes and techniques of Qingtian Stone Carvings in the Tang Dynasty have made a breakthrough. In the Song Dynasty, Qingtian stone carving absorbed the craft of "clever jade", gave full play to the advantages of Qingtian stone in stone color, stone quality and engravability, and created a precedent for multi-level carving techniques.

According to Qingtian County Records, in the Yuan Dynasty, "Zhao Ziang began to use the lighting stone in his hometown as a seal", and seal engraver Wen Peng used Qingtian stone instead of metal and tooth bone as a printing material, which became popular in the world from the middle of the Ming Dynasty. Qingtian Stone has made an indelible contribution to seal cutting.

In the Qing Dynasty and the early years of the Republic of China, Qingtian stone carving was selected as a tribute for many times as a famous product in the south of the Yangtze River. On the occasion of the 80th birthday, ministers made a set (60 pieces) of "Bao Dian Fu Shu" seals with Qingtian stone carvings as birthday gifts (now in the Palace Museum in Beijing). With the opening of ocean trade, Qingtian stone carvings have been exported to Britain, the United States and France, participated in many international competitions, and won prizes at 1899 Paris Games, 1905 Belgium Games and 19 15 US Pacific World Expo. In the second year of Xuantong, Qingtian Stone Carving won the silver prize at the Nanyang Persuasion Meeting held in Nanjing.

After the founding of New China, Qingtian Stone Carving has been selected as a national ceremony for foreign leaders for many times. For example,1April 1956, Chairman of the Presidium of the Supreme Soviet of the Soviet Union voroshilov visited;1June 1956, Indonesian President Su Jianuo visited;1June 1972, American President Nixon visited;1June 1978, China leaders visited North Korea. Our government chose Qingtian stone carving as the country. 1992, Qingtian stone carving stamps issued. Qingtian stone carving art goes to the world in a new form and enters hundreds of millions of families.

In recent 20 years, Qingtian stone carving has developed rapidly. His works are exported to more than 40 countries and regions and enjoy a good reputation at home and abroad. Dozens of works won the first prize in the second, fourth, fifth, sixth and ninth Hundred Flowers Award. With the approval of the State Administration for Industry and Commerce, Qingtian Stone Carving was registered as a "certification trademark" of origin, and qingtian county was named "Hometown of Chinese Folk Art" and "Hometown of China Stone Carving" by the Ministry of Culture and China National Light Industry Federation.

Second, Qingtian Stone Cultural Industry Development 2006-20 12

Since 2006, the county party committee and government have made great efforts to develop and strengthen the stone carving culture industry with the goal of building "China National Stone Culture City", leaving a surprising impression on the road of exploration and development.

Qingtianshi cultural industry1.2006 ~ 2011year data analysis.

By the end of 20 1 1, there were 3,000 stone carving production enterprises in qingtian county, including 68 enterprises with master brands. There are more than 1000 shops specializing in stone carving products, and there are more than 300 shops specializing in Qingtian stone carving in other places. The largest annual sales amount is more than 6,543,800,000 yuan, and the lowest is several hundred thousand yuan. The annual output value of qingtian county stone culture industry jumped from 200 million yuan in 2005 to 65.438+0.23 billion yuan in 2065.438+0, and the industrial profits and taxes reached 5 million yuan.

The continuous development of stone culture industry benefits from stone carving talents. While promoting Qingtian stone carving, qingtian county has intensified the training of stone carving talents and established a multi-level talent training mechanism. Introducing talent evaluation system; Qingtian Stone Carving Art School, which runs free of charge, transports more than 200 professionals to the industry every year. In addition, young artists with potential are sent to Peking University and other well-known universities to set up "advanced talent classes" for further study, which makes the culture and age structure of the "pyramid" talent team in qingtian county stone carving industry more reasonable, and the stone carving creation team is getting bigger and bigger, and a batch of artistic talents are growing here.

At present, the stone carving industry in qingtian county is entering a golden age with many employees, large industrial scale, high production and sales volume and rich fine products. There are 36 thousand people engaged in the stone carving industry. The number of professional and technical personnel ranks first in all arts and crafts industries in Zhejiang Province. The total number of professional and technical personnel is 430. Among them, there are 7 masters of arts and crafts in China, 24 masters of arts and crafts in Zhejiang and 39 masters of arts and crafts in Lishui. There are 87 senior arts and crafts artists, arts and crafts artists 15 1 person and junior arts and crafts artists 19 1 person. National non-genetic inheritors 1 person, and 2 provincial non-genetic inheritors. Age structure: 9 senior titles over 60 years old, 40 from 40 to 60 years old, 30 under 40 years old, 65,438+02 intermediate titles over 60 years old, 55 from 40 to 60 years old and 84 under 40 years old. There are 0 junior professional titles over 60 years old, 32 people aged 40-60 years old and under 40 years old 159 people. Education: 4 people with senior professional titles and high school education or above, accounting for 5% of the total; There are 26 people with intermediate professional titles and high school education or above, accounting for17% of the total; There are 34 people with junior professional titles and high school education or above, accounting for 17% of the total number.

The road to the construction of China's jewelry and jade jewelry characteristic industrial base

2. Key projects of the base

Since 2006, the policies and measures of Qingtian County Party Committee and county government have been introduced one after another, which has promoted the rapid development of stone carving industry. County finance and all walks of life have invested more than 500 million yuan to build stone carving cultural industry projects. Among them, more than 80 million yuan was invested to build Shuinan Stone Carving Industrial Park, and 276 stone carving workshops were concentrated in the industrial park for processing and production, initially forming a stone carving processing industrial cluster; Invested 26 million yuan to establish China Stone Carving City in Shankou Town, covering an area of 6,000 square meters, with a building area of 4,600 square meters and 27 storefronts/kloc-0; Invested more than 40 million yuan to build Qingtian China stone carving handicraft market in Shuinan, with a construction area of 3,300 square meters; Invested 30 million yuan to build China original stone market (Shankou slate), covering an area of 5 190 square meters and a construction area of 7649.88 square meters; Invested 32 million yuan to build a stone carving industrial park, covering an area of 4,800 square meters and a construction area of 9,600 square meters; Invest 60 million yuan to build Si Qian Rock Culture Theme Park in Yamaguchi; Invested more than 50 million yuan to build Qingtian Stone Sculpture Museum, which effectively improved the industrial concentration, industrial structure and industrial level. At present, industrial cluster projects such as Qingtianshi National Mine Park and Master Art Gallery Group are being planned. Initially formed a "three hearts and one belt" industrial layout of stone carving culture, realized the one-stop production, appreciation and sales of stone carving, and became a famous stone carving distribution center in China.

3. Festival activities at the base

Since the first 1 1 five-year plan, a milestone has been set to revive regional culture. Qingtian county has established a brand-new concept of stone culture, held large-scale activities of stone culture industry festival in succession, realized the "flying together" of stone carving culture and tourism, fully tapped the tourism added value of Qingtian stone culture industry, developed Qingtian stone culture tourism industry integrating sightseeing, shopping and leisure, and realized a gorgeous turn from simple landscape tourism to cultural taste tourism.

(1) Consolidate the industrial foundation and build "China Stone Culture Capital"

During the 11th Five-Year Plan period, qingtian county took "promoting Qingtian stone culture and building China stone culture capital" as its strategic goal, overcame difficulties and made innovations, which effectively promoted the stable and healthy development of Qingtian stone carving industry.

Works "loquat fragrance"

Over the past five years, we have insisted on developing the stone carving industry as the focus of the creation of "China Stone Culture Capital". 1995 and 1996, qingtian county was named "the hometown of stone carving art in China" and "the hometown of stone carving in China" by the Ministry of Culture and the Ministry of Agriculture respectively. In 2006, Qingtian stone carving was included in the first batch of national intangible cultural heritage list and won the "Top Ten Geographical Indications". In 2008, the Zhejiang Provincial Department of Culture listed Qingtian Stone Carving in the first batch of inheritance and protection projects of Zhejiang Intangible Cultural Heritage Base, and qingtian county Stone Carving Industry Association was awarded the Outstanding Contribution Award by Zhejiang Arts and Crafts Association, becoming the only county-level arts and crafts association in Lishui City to receive this honor. 20 10 qingtian county won the title of "China Stone Culture Capital", Qingtian Stone Carving won the well-known trademark of China, and was awarded the title of "China Stone Culture Capital". 20 1 1, the state administration for industry and commerce recognized the certification trademark of Qingtian stone carving Qingtian stone carving and its drawings as a well-known trademark in China, becoming the first well-known trademark of stone carving crafts in China. The acquisition of these titles has injected vitality into the development of Qingtian stone carving industry and pushed Qingtian regional influence and Qingtian stone culture to a climax.

20 10 CCTV treasure hunt walks into Qingtian site.

(2) Enrich the propaganda media and hold various activities on the theme of stone carving culture.

Over the past five years, qingtian county has attached great importance to the publicity of Qingtian Stone Carving, and started the brand of Qingtian Stone Carving through various ways and means.

First, the third China Qingtian Stone Carving Festival, the fourth China Famous Stone Carving Art Exhibition, the China Famous Stone Cultural Capital Naming Conference, the China Famous Stone Auction, the 20 10 World Famous Stone Expo, the China Famous Stone Boutique Exhibition, the China Stone Culture Forum and other activities were held continuously. Hold various stone carving exhibitions and publicity festivals such as "China Love Qingtian Seal" theme activity day of Shanghai World Expo.

The second is to invite CCTV's "Treasure Hunt" column to enter Qingtian. In 2009 alone, the Qingtian stone carving collection appeared on CCTV's "Jianbao" column on the fifth day, attracting many Tibetan friends to present treasures. Cooperate with CCTV 2, CCTV 4, CCTV 8, Economic Daily, Zhejiang Daily and Zhejiang TV Station, and report Qingtian stone carvings for more than 500 times.

The third is to use stones as a medium to gather influence. In 20 10, a large-scale special auction of famous stones in China was held, with a total transaction price of 53182,000 yuan, which set a historical record for the special auction of famous stones in China and set off a new climax of building "China Stone Culture Capital". At the world famous stone exhibition held for the first time in the naming conference of "China Stone Culture Capital", there were more than 100 kinds of stones from four continents 12 countries, and the highest transaction price of raw stones reached more than RMB 0.000000 per kilogram10000. At the Beijing auction in 2007, Qingtian stone carving "Tingshanzi" fetched a high price of 6.5438+0.344 million yuan, setting a record for contemporary handicrafts in China.

The fourth is to carry out the activity of "sending 100 Qingtian stone to 100 international friends". The hot collection of overseas Chinese gave birth to the operation of "collecting on behalf of customers", promoted stone culture on the Internet, launched the action of "giving good works to the country" by masters, and people in the cultural circles founded "Jiangnan Shilefang". The transformation of Qingtian stone carving industry has incorporated diversified and open elements, which is colorful and dizzying. Qingtian Stone Carving has participated in the selection of "Four Famous Stones" in China for many times and achieved remarkable results.

Moreover, qingtian county has invested millions of yuan to hold publicity and exhibition activities of Qingtian stone carving cultural industry in Shanghai, Hangzhou, Shenzhen, Yiwu, Lishui, Fujian, Lin 'an and other places, which has pushed Qingtian stone carving to all parts of the country and comprehensively improved the popularity and reputation of qingtian county and Qingtian stone carving.

(3) Pay attention to refining and deepening, and vigorously promote the intangible culture of stone carving.

After qingtian county successfully applied for the World Heritage in 2006, he has been focusing on refining and deepening intangible culture. Through the inheritance of stone carving skills, the growth of stone carving industry and the naming of "China Stone Culture Capital", the cultural connotation of Qingtian stone carving has been expanded and a unique intangible culture has been created. Through the establishment of national intangible cultural heritage protection bases and provincial intangible cultural heritage publicity and exhibition bases, Qingtian stone carving culture and its display forms have been further enriched.

(4) Carry out aesthetic theory research to further expand the stone carving culture.

In 2006, qingtian county established the Stone Carving Research Center and insisted on publishing the professional research publication Qingtian Stone Carving magazine every quarter. Over the past few years, * * * has collected, sorted out and published more than 60 theoretical monographs on stone carving, such as Qingtian Stone Carving. China's first portal dedicated to Qingtian Stone Culture-Qingtian Stone Network in China was opened. The Qingtian Printing Research Base of Xiling Printing Society was established, which became the first printing research base of Xiling Printing Society in China. Many seminars on Qingtian Stone were held in cooperation with Xiling Press, emphasizing the position of Qingtian Stone in Indian culture, carrying out academic exchanges and theoretical discussions, promoting the cultural revival of "the ancestor of Yin Shi", enhancing the cultural charm of Qingtian stone carving, and forming a new competitive advantage in Qingtian stone carving industry.

(5) Collect high-grade works and play the role of stone carving museum.

Qingtian county has set up a special fund for stone culture, which collects works every year to enrich the stone carving museum, including national treasure stone carving works such as Sorghum and Flower Full Moon. Over the past five years, the Stone Carving Museum has received more than 300,000 tourists from home and abroad, giving full play to the long-term publicity and display function of the Stone Carving Museum, making the Qingtian Stone Carving Culture Exhibition open every year, every month and every day, effectively expanding the influence and popularity of Qingtian Stone Carving.

4. Advantages of base development

(1) Leaders at all levels attach great importance to it.

Since the "Eleventh Five-Year Plan", in order to accelerate the development of cultural industry, further promote economic transformation and upgrading, continuously meet people's spiritual and cultural needs, and strive to promote cultural development and prosperity, the Zhejiang Provincial Party Committee and the provincial government have issued the Notice of the People's Government of Zhejiang Province on Printing and Distributing the Outline of Promoting Cultural Development and Prosperity in Zhejiang Province (2008 ~ 20 12) and compiled the Development Plan of Cultural Industry in Zhejiang Province. This has created favorable conditions for accelerating the development of Qingtianshi cultural industry.

65438-0998 The county government led the establishment of qingtian county Stone Carving Industry Management Office and Qingtian Stone Carving Industry Association to guide and promote the healthy development of the stone carving industry. In 20 10, the stone carving industry office was renamed Qingtian stone carving industry protection and development bureau to strengthen the management of Qingtian stone carving industry and be fully responsible for promoting the protection and development of stone carving industry.

In 2008, the county party committee issued the "Decision on Accelerating the Development of Qingtian Stone Culture Industry", and the county government arranged a special fund of not less than 5 million yuan for the protection and development of stone culture industry every year for the central work such as market cultivation, personnel training and stone culture research.

In August 2009, when Premier Wen Jiabao of the State Council visited Qingtian, he specially inspected the stone carving cultural industrial zone. Provincial Party Secretary Zhao, former governor and other provincial and municipal leaders have conducted special investigations on the development of stone carving culture industry for many times; The provincial party committee and government fully affirmed the practice of developing stone carving industry in qingtian county in recent years, and made many important instructions, which pointed out the direction and defined the goal for the development of stone carving culture industry in qingtian county.

(2) Stone culture industry has begun to take shape, with remarkable benefits.

Attach importance to the combination of stone carving culture and tourism, and extend the added value of industry. Since 2009, stone cultural industrial bases such as China Stone Carving City and Qingtian Stone Cultural Theme Park have been successfully established as national 4A-level Qingtian Stone Cultural Tourism Zone with Qingtian Stone Sculpture Museum as the center.

Relying on the existing rough stone trading, carving processing and market sales, a relatively perfect stone culture industry development chain has been built, a number of private stone culture backbone enterprises have been cultivated, and famous jade from Bahrain, Shoushan, Changhua and all over the world have been introduced into Qingtian trading, forming the most distinctive industrial structure in China and effectively promoting the development of industrial clusters.

By cultivating and supporting the development of stone culture enterprises, introducing raw materials, building bases, creating fine products, developing markets and building brands, Qingtian stone culture industry has begun to take shape with remarkable benefits, effectively promoting the income of employees, strengthening the confidence of industrial development and laying a solid foundation for accelerating the development of stone culture industry in qingtian county.

Work Staring at the Starry Sky

(3) Rich in resources and full of industrial stamina.

First, the original stone resources are abundant. According to statistics, the proven pyrophyllite reserves are 1 1084 thousand tons, of which about 1% can be used for carving.

The second is the advantage of land resources. Stone cultural industries in the county are distributed in five towns, including he cheng, You Zhu, Shankou, Fangshan and Renzhuang. The land resources available for the development of stone culture industry are rich and have great development potential, which can create a "ten-kilometer stone culture industry belt".

The third is the advantage of human resources. Qingtian Stone Carving Art School, established in 2008, enrolls 200 students in 3 classes every year, which can continuously cultivate reserve talents for the industry. Qingtian county has also actively carried out on-the-job training for employees, and established and improved the working mechanism of "government guidance, industry guidance, unit autonomy and individual voluntariness". Cooperate with China Academy of Fine Arts to hold art theory training courses for middle and senior talents, and constantly promote the overall level of industrial teams.

(4) Convenient transportation and obvious location advantages.

Qingtian county, with outstanding geographical advantages, is located in the affluent economic zone in southeast Zhejiang, and is a famous hometown of overseas Chinese. It is 295 kilometers away from Hangzhou, the provincial capital, and 50 kilometers away from Wenzhou, where private capital is developed. At present, railway, expressway, sea transportation and national highway transportation networks have all been formed. The conditions of opening to the outside world, market linkage at home and abroad and two-way circulation of resources, superior geographical location and convenient transportation provide favorable development space for the development of Qingtianshi cultural industry.

(5) Stable financing to ensure the sustainable development of the industry.

Qingtian county is also brave in pioneering and innovating, initiating the first stone carving mortgage loan business in China. In the past three years, the amount of mortgage loan for stone carving has exceeded 654.38+0 billion yuan, which has provided strong financial support for stone carving business households, effectively solved the financing development problem of stone carving industry and ensured the sustainable development of stone carving industry.

(6) Facing the world, the hometown of overseas Chinese has obvious advantages.

Qingtian county has attracted nearly 3,000 Qingtian overseas Chinese stone merchants to actively engage in rough stone business at home and abroad, among which 1000 more than Qingtian overseas Chinese have devoted themselves to searching for and "panning for stones" all over the world and entered the qingtian county rough stone market. This business model has expanded the quantity and variety of raw stones, blazed a new path and realized the scale expansion and sustainable development of stone culture industry.

Zhang Aiting's Works-Harvest

Third, the outstanding problems encountered in development.

Qingtian county has made great achievements in exploring the development of stone culture industry, but it has also encountered many difficulties and problems, including:

20 10 naming ceremony of China stone culture capital

(1) is short of some professionals. There is a shortage of talents in industrial teams, such as theoretical research on stone carving, publicity and marketing planning, and work innovation. , especially comprehensive talents, who know stone carving and are good at enterprise management, need to be trained or introduced quickly.

(2) The enterprise is small in scale. Stone carving enterprises are small in scale, weak in independent development and artistic innovation, single in marketing mode and weak in market competitiveness, which affects industrial development. Paternalistic management mode is difficult to attract all kinds of talents, set up an operation team and expand the scale.

(3) The rough stone market is not standardized. Restricted by Qingtian stone resources, the high-grade Qingtian stone resources are decreasing day by day, and the circulation of ordinary stone carvings is not smooth, which affects the prosperity of the stone carving market.

(4) Lack of low-grade products. Insufficient development of popular products affects the industry scale.

Iv. Development orientation, planning and major measures of Qingtianshi cultural industry in the future 10.

1. Industrial development direction

Focusing on the overall goal of "building the stone culture capital of China", we will implement the development strategy of "stones from other mountains are the tools of Qingtian", give full play to the advantages of Qingtian characteristic jewelry industry demonstration base, take Qingtian stone carving industrialization as the support, focus on expanding the market scale, take the introduction of precious stones as the breakthrough point, cultivate leading enterprises and accelerate industrial agglomeration as the carrier, and build a 10-kilometer stone culture industrial belt in Shankou Town, Ou South Street and You Zhu Street. We will fully promote the entrepreneurial innovation of Qingtian stone cultural industry, comprehensively enhance the comprehensive strength and market competitiveness of the stone cultural industry, and strive to achieve a total annual sales of 654.38+000 billion yuan through five years of efforts to form the most influential gem and jade gathering area in Zhejiang.

Works "Gentleman in Stone"

2. Ten-year development plan

(1) Overall layout

Construct the overall layout of "three centers and one belt", that is, build a "ten-kilometer industrial belt" based on the three centers of he cheng, You Zhu and Yamaguchi. Relying on the existing two industrial parks, two markets, stone carving museum and stone culture theme park in the industrial zone, it is planned to build a large-scale Chinese jewelry and jade market in You Zhu; Build Da 'an large stone culture enterprise gathering area, Qiulu master art museum group, Yamaguchi jade raw material distribution center and national mine stone culture theme park.

(2) Focus on developing seven aspects of stone culture industry.

One is exquisite stone carving. Take the master as the leader, promote the construction of raw material base, optimize the allocation of resources, highlight the traditional advantages of fine carving, build a high-grade original stone guarantee system that meets the requirements of fine products, actively develop high-quality and exquisite rare stone carvings, and strive to improve industrial competitiveness.

The second is large stone carving. Compared with domestic arts and crafts and their market demand, we should aim at the domestic large-scale stone carving market. The large-scale Qingtian stone carving has the most market potential, competitiveness and development prospects, and can form large-scale industrialization, which is the most important economic growth point of the stone carving industry. Vigorously develop large-scale stone carvings with decorative functions in the lobby and continuously expand the scale of stone culture industry.

The third is mosaic group carving. Regaining the tradition of mosaic production, improving the production technology, introducing computer design, automatic engraving machinery and related talents, greatly reducing the labor cost and making it scale assembly line production.

The fourth is tourism products. Facing the huge domestic tourism product market, we should be market-oriented, use ordinary stone or waste, adopt automatic mechanical carving, mass production in factories, improve management and marketing mode, make small profits but quick turnover, and expand the total amount.

The fifth is to introduce jade carvings. It is a new economic growth point for Qingtian stone carving industry to learn from foreign experience and introduce jade carving and talents, which started early and developed rapidly. Help and support jade carving demonstration enterprises, do a good job in base construction, and form a number of jade carving works with Qingtian stone carving style.

The sixth is the characteristic lithograph. In the future, the development of Ten Young Fields should continuously strengthen the publicity of the special artistic effects of Qingtian stone seal cutting. Actively develop the square chapter with Qingtian stone as the main part and foreign stone as the supplement.

Seventh, ordinary carvings. The development of ordinary sculpture should adhere to the industrial development policy of "increasing the total amount, wholesale sales, highlighting the characteristics and all-round development", gradually establish an industrial structure that adapts to the market, and promote the development of stone culture industry in the direction of scale, specialization and industrialization.

3. The main measures to accelerate the development of stone culture industry

(1) Strengthen organizational leadership. Establish and improve the coordination mechanism of major issues in the development of stone culture industry in the county, strengthen the organic connection between relevant departments and aspects of stone culture industry, and form a joint force to promote the development of stone culture industry. On the basis of the existing Qingtian Stone Carving Industry Bureau, a leading group for the development of stone culture industry in qingtian county was established to strengthen the overall planning, coordination and leadership of the development of stone culture industry.

(2) Implement the stone carving industry support policy. According to the strategic deployment of the county party committee and the county government on the great development and prosperity of the stone carving industry, combined with the present situation of Qingtian stone carving industry, several policies on accelerating the development of qingtian county stone carving industry were formulated to further promote the upgrading of the stone carving industry, change the management mode and accelerate the development of the stone carving industry.

(3) Actively introduce and support leading enterprises. In accordance with the principle of "supporting the excellent, the strong, the special and the big", we will actively introduce and support a number of leading enterprises with strength, integrity and technology, implement the strategy of driving large enterprises and projects, and accelerate the formation of a number of large enterprises and groups with strong core competitiveness, outstanding performance and great driving effect. Give play to the leading role of stone carving enterprises, improve the popularity and competitiveness of Qingtian stone carving, greatly increase the share of Qingtian stone carving in the national handicraft market, and promote the development of industrial agglomeration.

Niu Kesi's Works-Furong Country Achieves Zhao Hui

(4) Strengthen the construction of raw material base. Strengthen the construction of the original stone resources protection management system, strengthen the original stone resources protection propaganda, and promote the sustainable development of the stone culture industry.

(5) Actively implement brand strategy. Continue to build regional cultural brands, promote industrial development with regional brands, increase publicity, promote the organic combination of intangible market and tangible market, promote the pulling effect of intangible market on tangible market, and realize the long-term healthy development of stone cultural industry.

(6) Vigorously build a marketing system. Give full play to the service functions such as market development, enterprise publicity and work information release, encourage and support enterprises to develop new trading methods such as chain operation, direct supply and direct sales, and online trading, guide and support powerful enterprises to set up marketing networks in large and medium-sized cities, and open a number of professional exhibition markets to form a multi-level and multi-form market system based on enterprise headquarters and with large and medium-sized cities as outlets.

(7) Expand internal and external exchanges and cooperation. Implement the development strategies of "bringing in" and "going out", and encourage and support stone cultural enterprises to carry out international operations in research and development, production and sales. Attract domestic and foreign capital, talents, technology and other factors to participate in the development of stone culture industry, introduce powerful and technologically advanced large enterprises, large groups and strategic investors, and expand the stone culture industry leader.

(8) Accelerate industrial management innovation. Promote the innovation of stone culture enterprises in cost management, process management, quality management, publicity and marketing planning management, and strengthen the basic management of enterprises. Encourage and guide enterprises to learn from advanced management concepts and methods at home and abroad, such as excellent performance model and refined management, to make them bigger and stronger.

(9) Pay attention to the propaganda work of stone culture industry, and build qingtian county into the most influential stone culture industry cluster in Zhejiang with the help of the county. And closely around the stone cultural industry development policies and development priorities to carry out publicity, to form a good public opinion atmosphere for industrial development, improve the international and domestic visibility of Qingtian stone cultural industry, and create a good situation for Qingtian stone cultural industry to be open, cooperative and inclusive.

The road to the construction of China's jewelry and jade jewelry characteristic industrial base