CL Rogeland, TCL- Rogeland International Electrician (Huizhou) Co., Ltd., formerly known as TCL International Electrician (Huizhou) Co., Ltd., was established in 1993, specializing in the research and development and sales of switch sockets, integrated wiring, ventilators and other products, with two subsidiaries under TCL International Electrician (Hohhot) Co., Ltd. and TCL Electrician Technology (Huizhou) Co., Ltd.
Three core businesses:
Switch socket, integrated wiring and intelligent system.
The switch socket business ranks first in the market share of high-grade switch sockets in China. Won the honor of many domestic industries and the recognition of consumers. The annual sales volume of integrated wiring business ranks in the top three in China, and it has been rated as "Top Ten Integrated Wiring Brands" for many years, with a high market share in education, government and other industries.
Legrand promotes two brands in smart home in China: one is Legrand brand, which launched the ARTEOR series which is positioned as a fashion boutique; The other is Bticino brand, the top luxury Axolute series.
Among them, non-residential intelligent systems include lighting energy saving and RCU. Rogland intelligent system can use different solutions for different customers to control lighting, lighting, curtains, temperature, security alarm, background music, visual intercom and so on. To meet the modern requirements of comfort, safety, convenience, fashion and resource saving.
Extended data:
Brand strategy of international electrician;
TCL- Legrand officially announced the successful implementation of TCL- Legrand and Legrand's "Double Brand" operation strategy. It has been more than eight months since February 9, 2005, when France's Legrand invested heavily in the acquisition of TCL International Electrician, the pillar industry of TCL Group.
Due to the need of business integration, TCL International Electrician has changed its company name to TCL- Legrand International Electrician (Huizhou) Co., Ltd. ?
Niu Zhenlin, marketing director of TCL- Legrand, revealed that after the acquisition of TCL International Electrician, France Legrand has complementary advantages. Rogland provided technical and management advantages, while in marketing, it respected the successful experience of this enterprise in the past and fully authorized the marketing team of TCL International Electrician to take over the domestic sales business of Rogland electrical products from April 2006.
TCL- Legrand put forward the strategy of "double brands" to meet the needs of domestic consumers at different levels and carry out VI integration and promotion. When implementing the "dual brand" strategy, TCL- Legrand requires a sales team, two brands and their distributors to remain relatively independent, so as to ensure that the two brands can maintain differentiated management in terms of brand positioning, channel strategy, market strategy and consumer demand when sharing resources.
References:
Baidu Encyclopedia -TCL- Legrand