Global marketing strategy: Genshin Impact's development company Mihayou adopted a global marketing strategy to push the game to the global market. This makes the game attract players from all over the world, thus increasing the benefits of the game.
High-quality game production: Genshin Impact's high quality in game production is also one of the reasons for its success. The exquisite picture, realistic sound effects, rich plots and vivid characters of the game bring players an excellent game experience and make them willing to pay for the game.
Innovative gameplay: Genshin Impact has made innovations in gameplay, integrating various elements such as role-playing, open-world exploration and puzzle solving, bringing players a brand-new game experience. This innovative gameplay has attracted a large number of players and brought considerable benefits to the game.
Social function: Genshin Impact also has social function, allowing players to interact with other players and join the guild. This social function increases the interactivity and stickiness of the game and makes players more willing to pay for the game.
Effective marketing strategy: Genshin Impact's marketing strategy is also very effective. The game is publicized and promoted through various channels, including social media, game exhibitions and anchor cooperation. These marketing strategies improve the popularity and attention of the game, and further increase the benefits of the game.
It should be noted that the above are only some of the reasons that may lead to Genshin Impact's annual game revenue of 654.38+08 billion dollars, and the actual situation may be more complicated.