Seeing this reader may be curious, wine and perfume brands are all blooming, but why is there only mineral water brand in Evian? How did Evian sell well all over the world with a bottle of water, and even become one of the top 500 brands in the world? Today Geometry Bian Xiao will show you Evian The Secret Behind ~
Evian has been born for over 230 years. Evian, the brand name, comes from the Celtic word "Euva", which means "water", which coincides with the concept of "nature, health and purity" advocated by the brand. Evian Water was born in Evian Town, France, with its back to the Alps and adjacent to the Le Mans River, which is full of nature and poetry far away from the noise.
Image source: Sina Weibo
It is the leisure and tranquility under this snowy mountain that breeds the unique Evian water and the legendary story behind it. Evian relies on "telling good stories" to create the unique charm of the brand itself and let countless consumers pay for it.
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"We don't sell feelings, we sell stories."
Evian's story can be traced back to the French Revolution in 1789, when a French aristocrat named Marquis de Lesset suffered from kidney calculi. At that time, the trend of drinking mineral water was popular, and it was not easy to drink water during surgery. He went to Evian town with a try attitude. When he went to Mr. Kashat's garden, he took some spring water to drink every day. After a period of persistence, his illness miraculously recovered, and such anecdotes spread like wildfire.