Printing was popular in Song Dynasty, which was divided into official engraving, workshop engraving and home engraving. Booksellers have low printing costs, and the relationship between supply and demand in the book market is gradually saturated. The increasingly fierce commodity competition makes booksellers' commodity consciousness begin to sprout. In order to attract readers and expand the popularity and sales of bookstores, brand records bearing various advertisements of booksellers came into being. The so-called brand record simply means that after writing the preface of a book, a separate page is set up to record relevant information such as the author, stereotype, publication, etc. Booksellers often carve a graphic behind the preface page or catalog page, indicating that this is a product of a bookstore. First, the classification of promotion methods

The promotion methods of booksellers are mostly reflected in the diversification of book products, one is the diversification of book design, and the other is the diversification of brand advertising. Most of the consumers booksellers face are scholars, who are more elegant and pursue the quality of books and the details of design. In order to attract readers' attention, layout design is also an indispensable part. The design of books is generally reflected in the use of double-line words in the title and signature at the end of the cover. Second, the classification of advertising content

If we want to expand the popularity of bookstores, advertisements should also keep up. There are also many kinds of advertisements on cards, which can be subdivided into card advertisements, cover advertisements, inscription advertisements, bibliographic advertisements and essay advertisements. These advertisements are based on? Good version? Express or imply to the reader for the purpose. For example, the brand names are also called Mowei, Shupai, Mupai and Muji. Booksellers tell readers that books have been calibrated and checked many times without any errors. Book prices are clearly marked, and there is no cheating on readers. Postscript advertisement means that booksellers invite owners or contemporary masters to inscribe and gild books. Scholars pay attention to famous sentences of famous teachers, which promotes the consumption of very famous scholars. There was no intellectual property right in ancient times, and the way of selling brand records not only protected copyright, but also promoted booksellers to increase sales. Therefore, with the economic prosperity of the Song Dynasty, brand advertising as a means of promotion has also left a strong ink color in the long river of history.