According to the "Panoramic Survey and Development Strategy Research Report of China WeChat Business Industry in 20 16-2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 20 16, there were nearly 30 million WeChat business employees and the sales of WeChat business brands reached 500 billion yuan.
In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan. According to the data in "20 16-2020 China wechat business industry survey and development strategy research report", beauty, knitting, maternal and child, health and agricultural specialties occupy the main market share in wechat business.
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Wechat business has been surrounded by various disputes, with chaotic marketing methods, uneven product quality and lack of supervision. Although these situations found by reporters in the investigation are not the same as traditional pyramid schemes, they all have the shadow of pyramid schemes.
The marketing model suspected of pyramid schemes in WeChat generally adopts hierarchical agency system: as an agent, you can become a sales agent by purchasing goods directly without joining fees; Brand agents have multiple levels, and the more goods they get, the higher the level, and the highest-level agents need to get tens of thousands of yuan at a time.
After becoming an agent, you can develop a sub-agent, which is commonly known as offline. Agents at all levels get different prices, and the income from earning the price difference at all levels is much higher than that from direct selling. The higher the agent level, the more income will be gained from developing the lower-level agents.
Baidu Encyclopedia-WeChat business