First, it only includes the home page and the article page, excluding the product page and the classification page.
Through the ecshop website, you can have a good performance in google, but it is not satisfactory in Baidu. Usually, after a month's observation period, Baidu will gradually include the home page and article page of ecshop website, but for the product pages, classified pages and special pages that mainly attract long tail keywords, Baidu hardly includes them or the inclusion rate is particularly low.
Second, Baidu ranks badly.
Baidu's ranking is very poor. Even if you enter the title of the page into Baidu search box, you can't find the ranking or rank lower. This is a typical performance of low weight.
By analyzing the reasons for Baidu's poor ranking in ecshop, it is not difficult to find the following common problems:
First, template homogenization.
Ecshop doesn't have as many templates as wordpress, and many templates are paid. However, most small websites are unwilling to spend more money to buy expensive charging templates, so they can only find them online.
Find a low-cost or free template to use, then there will inevitably be a large number of websites using the same template. We all know that Baidu likes original things, and a large number of identical templates lead to highly consistent websites and similar codes.
Baidu will naturally think that the similarity is too high to be included.
Second, the template is not optimized.
Usually those low-priced or free templates are designed to familiarize users with ecshop programs at first, and the code is not optimized, such as browser compatibility, js conflict, unreasonable code and so on.
Especially seo optimization, if the template developer is not familiar with seo, there may be many code problems. The problems I often see include that H 1 has no keywords, and too many header H 1 and js calls affect the web page.
Reaction speed and so on.
Thirdly, the procedural problems of ecshop itself.
Although it has been upgraded and modified many times, ecshop still has many imperfections. In fact, no open source program can be perfect, and it needs to be revised continuously in the later period to achieve relative perfection. The seo problems of ecshop itself include: unable to customize the title, unfriendly url, too many redundant pages and so on.
Now that we have found out the seo problems existing in the website optimization of ecshop program, we will solve them in turn:
First, choose the template that suits you.
Do not use generic templates. You should know from the beginning whether you want fashion or function, simplicity or exquisiteness. Choosing the right template according to your own industry and product personality can let people including search engines see the professionalism and intention of the website from the interface.
Second, use highly optimized templates.
At present, paid templates generally have demo websites. We might as well use the source file to check the code rationality, standardization and compatibility of the demo website, so as to judge whether the creator of a template has seo thinking when writing the code, otherwise the later modification will be very complicated. And if you can choose a template with a high degree of seo optimization from the beginning, you will get twice the result with half the effort.
Third, modify the code for secondary development.
Unless you ask others to develop templates according to your needs, no template is satisfactory. Through the above two steps, we have chosen a suitable template, but it needs to be realized through secondary development.
Some personalized needs. Whether it is the adjustment of the interface or the secondary development of the function, we should try to optimize some unique details, which can distinguish the code from other websites using the same template to a greater extent and avoid it.
The code is too similar. At the same time, develop some seo experience-friendly functions, including custom title, custom website, automatic keyword targeting text, random product display and so on.
At this point, I believe that through the author's introduction, you can certainly understand why there are so many voices of dissatisfaction with ecshop. In fact, some problems will be solved as long as we find the root cause from the symptoms and prescribe the right medicine.