Swiss high-end watchmaking brand RICHARD MILLE was founded on 200 1. The brand breaks the shackles of the traditional watchmaking industry and is committed to creating comfortable, earthquake-resistant, durable, accurate and lightweight watches, which is known as "Formula One on the Wrist". The first wristwatch RM00 1 came out at the turn of the millennium, aiming to set a milestone for the brand and fully present many ideas of the 2 1 century watchmaking technology vision. Futurism, boldness, high-tech, cutting-edge and other words soon became the key words used by the public and the media to describe the mood of watch design.
The "three philosophies" advocated by RICHARD MILLE guide the brand concept: first, bravely break through the frontier and innovate technology; Second, a strong artistic and structural level. Wristwatches made of durable materials are ergonomic in design and exquisite at the same time; Third, every watch is decorated by hand, which shows what is the peak of high-end watch culture. Simply put, it is to use the latest technology to assemble rare metals and materials to create a unique and complex mechanical watch.
Let's take a look at Patek Philippe. Patek Philippe is a famous Swiss watch brand that started from 1839. It has been 18 1 year, ranking first among the top ten famous watches in the world. It is one of the only truly independent watchmakers in Switzerland. It is self-produced from beginning to end, and it takes 10 years to train a Patek Philippe watchmaker. The sign of watch lovers and nobles is to own a Patek Philippe watch. Noble artistic realm and expensive production materials have shaped Patek Philippe's enduring brand effect.
Patek Philippe has a number of patents and has always been in the leading position in watch technology. All its watches are exquisitely handmade by the original factory, adhering to the fine tradition of quality, beauty and reliability. Patek Philippe has created a world-renowned watch brand with its strong sense of quality, exquisite craftsmanship and continuous innovation.
But it is rare for Richard Mill to make such an amazing watch in a short time. They can be regarded as the top sports car pagani in the watch industry, constantly challenging the limits and interactions of materials, technology and design. Richard Mill is famous for his complicated hollow movement, barrel case and peculiar materials. Thanks to the revolutionary watchmaking technology, the most sophisticated tourbillon wristwatch has come out, enjoying a world-renowned reputation. Patek Philippe is a leader in the watch industry and is known as the best watch manufacturer in the world. "No one can own Patek Philippe, only for the next generation", which also shows the classic value of Patek Philippe.
It can be seen that the two brands have their own advantages and technologies, but the rich historical and cultural heritage of Patek Philippe cannot be shaken in one day or two. A brand represents the development and history of an industry. It is not only a timepiece, but also an inheritance of art and culture. what do you think? (Mumu skimming, picture cr net, invasion and deletion)
Because Patek Philippe has a history and an orderly inheritance; Richard Mill is too young to know these details.
Therefore, there is an antique Patek Philippe in the auction, but there is no antique Richard Mill, so the first-hand price is high and the second-hand market will be discounted. It is impossible to get a higher honor, and it needs historical precipitation.
In this respect, not only Patek Philippe, Vacheron Constantin, Audemars Piguet and Breguet, but Richard Muller can't compare with any of them.
Let's take a look at three antique watches handed down by Patek Philippe.
The first one is 96 HU Calatrava, with double digits. It is also the first table code made by Patek Philippe brand after it was acquired by Stearns family, which is of great significance.
This is the only Cara Jova shell-shaped world timepiece with 28 world cities on its dial.
This Kara Zhuo Hua World Time was sold at Christie's Geneva auction at 20 1 1 for 4 10000 Swiss francs.
The second one is 130. The original owner really wanted to display the world time zone cities on the chronograph dial, so Patek Philippe accepted this request.
Although it has the face of half a world watch, it is useless. I can only say that I am rich and willful.
However, in those days, it should not be too difficult to customize this watch. First of all, Patek Philippe is not what it used to be. Second, it only takes a little time to draw a dial.
This watch was auctioned by Antigulen in April of 1998, and the price was close to 360,000 Swiss francs, setting a record for the chronograph of 130 at that time.
The third is the real universal time chronograph, the reference number is 14 15- 1, with the world city bezel that can be rotated and adjusted.
This piece is also specially customized, but this customer is obviously richer than the last one, and asked Patek Philippe to make a chronograph with universal time function instead of just drawing a panel.
Therefore, this "real watch" is also very expensive. 1994 sold 990,000 Swiss francs in Antiguren.
Who gave this first prize? It's the consumer. Patek Philippe's market position today is not achieved overnight, nor can it be achieved only by high pricing, right?
Only by making the works needed by the market for many years and continuing to be welcomed by the market can we have the opportunity to make continuous progress, including watchmaking skills and sales prices. Plus perfect after-sales service, hot second-hand market performance, and enough collectors ... add up to form a brand's king position in the market.
RM is excellent and has taken a different path. It is very popular at present, and the performance of the second-hand market is getting better and better ... but there is still a long way to go to replace it.
It is not absolutely impossible, but it is definitely not that easy.