Then, why can this 92-year-old Maotai with a starting price of 39.99 million yuan be auctioned at such a high price and what is its collection value? I think it should be analyzed from the following two aspects:
1. As one of the collections, old wine has formed an industrial chain with collection, appraisal, evaluation and sale as the core links, and the industrialization pattern has basically taken shape.
The scale of China old wine market is constantly expanding, and it has reached the scale of 1000 billion yuan. China Old Wine Market Index Report shows that from 20 13 to 20 18, the market scale of Maotai, Wuliangye, Fenjiu and other brands continued to expand, especially from 20 16 -20 17, and the market scale of old wine increased by as high as 85% and 20/kloc-0.
Maotai, which is called "national wine" by the people, has only increased collectors' enthusiasm for it in wine collection. Maotai not only has its cultural heritage for many years, but also conquered all drinkers with its unique sauce flavor. Maotai has also become an old wine with the first collection value.
Second, Moutai has financial attributes, and the collection of Moutai can preserve and increase its value.
The starting price of 1992 maotai is 39.99 million yuan, which is so expensive because it is not ordinary maotai, but a bottle of Handi maotai, and the global limit is only 10 bottle.
According to relevant data, Handi Maotai is a luxury wine produced by Kweichow Moutai, with the production year of 1992, and won relevant awards at the World Expo held in Paris, France that year. Because only 10 bottle was produced in 1992, it is extremely precious. As early as 1990s, this wine was auctioned at the price of 1 00000 HK dollars/bottle.
In another auction of 20 1 1, a bottle of Handi Maotai was sold by a collector in Jiangsu for 8.9 million yuan. Now, after a lapse of 30 years, the starting price of Emperor Han Xian has become 39.99 million yuan, and the price has increased by 45 times, which is simply unimaginable.
At the 64th art auction of Beijing Rongbao held in 2009, a bottle of 1959 Moutai was sold at a high price of 255,000 yuan, and the handling fee of 12% reached 285,600 yuan. The launch of Maotai Special Session is the first time that Rongbao Auction has conducted liquor auction, and it is a "test water" for the domestic liquor auction market. After that, millions of Moutai auctions appeared frequently.
It is precisely because Moutai won the sky-high price in the auction that it attracted the interest of collectors to invest in Moutai.
Of course, some netizens don't quite understand the value of this bottle of wine, and they also ridicule that a bottle of wine is so expensive to sell. Can you live forever after drinking it? However, judging from the production quantity and year, Moutai is still very valuable for collection. As the saying goes, things are rare, and the less they produce, the older they are and the more precious they are.
Collection investment is also an industry that ordinary people don't understand or understand. It is difficult for us to unify the exact value of Moutai collection, which depends on our personal ability and love for the collection.