What is the future development prospect of enterprise training field?

It should be said that it is very promising. At an industry conference not long ago, there was such a report:

According to the data of American Institute for Training and Development (ASTD), in 20 10, the overall market size of American training industry has reached171400 million US dollars, and training expenditure accounts for 2.66% of salary. Compared with the United States, Li, president of Yice Learning Institute, thinks that there is still much room for improvement in China's enterprise training market, because the training expenses of most domestic enterprises only account for less than 2% of the wages, except that in 2009, the state stipulated that the training expenses of state-owned enterprises should reach 65,438+0.5% of the wages.

"In recent years, the annual growth rate of training expenditure of many companies has exceeded 20%, and some even reached 30%." Li told this reporter that overall, the talent training expenses of large domestic companies have accounted for 2-5 percentage points of the company's management expenses. In 20 10, the market capacity of enterprise training in China has reached 200-300 billion yuan, and it is predicted that this figure will exceed 1 trillion by 2020.

-Enterprise Training Resource Network.

What does an enterprise training company do and how to develop it?

Nowadays, with the rise of many small enterprises and large enterprises, there are many emerging industries. For example, enterprise training has also become a business opportunity. Generally, this kind of company is to stimulate the fighting spirit of the enterprise team and make them work hard. As an enterprise training company, it should actually be for profit, just like other companies. You are not teachers who educate people, but companies that serve enterprises. We make a profit by selling our own products. You must admit it at ordinary times.

It is also what we should do to try to figure out the customer's psychology through our own judgment and help customers solve problems. At ordinary times, we must be clear about our own process and guide the employees who need training step by step. This is your job. This company is more modern than other industries.

Analysis on the Development Status of Enterprise Staff Training

Modern management master Peter? Drucker said: management is a kind of practice, and its essence lies not in "knowledge" but in "behavior"; Its verification lies not in logic, but in the result; Its only authority is achievement. The author believes that one of the important achievements of management is to cultivate talents, and training is inseparable from training. What is the current situation and future trend of enterprise training in China?

Where is the upper limit of the training industry?

At present, from a macro perspective, China's enterprise training industry is still in the growth stage. Although there are many training institutions, they are scattered and the overall scale is not large. There are only a handful with a capital scale exceeding one billion, and the market competition is fierce. At the same time, the demand of industry users is huge, and the market scale is maintaining a high-speed growth trend.

Looking at today's list of China's richest people, the top 20 have no training industry, and they are basically Internet technology, real estate and some manufacturing enterprises. There is no training industry in the top 20, and the market value of New Oriental and Good Future, the leader in the training industry, is only over $654.38+000 billion.

This means that if you are engaged in the training industry, you can't be the richest man in China, or even enter the top 50 of the rich list. This is the upper limit of education and training. The training industry is different from Internet companies, which have a natural monopoly. The training industry is different from real estate, which is originally a heavy asset industry.

The market scale of the training industry is very large, at the trillion level, but its products and services are very personalized, so the competition is fierce, and it is impossible for enterprises of Alibaba and Tencent to appear. This is the upper limit of the training industry.

The trend of enterprise training in recent years

It can be seen from the network index that the index of enterprise training has reached a peak at 20 12 in recent years, showing a fluctuating growth trend. Since 20 16, the industry has entered fierce competition, and the mobile search index has gradually increased.

The environment is changing, and the needs of users are changing. With the intervention of capital, the enterprise training market is about to usher in a new round of reshuffle. Large-scale training institutions have developed in an all-round way, emerging education platforms have flourished, professional training institutions have differentiated chain operations, and vertical training areas have developed into communities. Small training institutions will face the strategy of reform and innovation.

As early as 20 15 and 20 16, we saw that Tencent, Netease Cloud Classroom, iQiyi and other emerging education platforms opened online video education courses one after another, providing many high-quality courses, which greatly reduced the learning cost for the platform traffic and released the consumption power in the education field.

What is the development trend of enterprise training industry?

First, the mobile Internet is developing rapidly, and the competition of enterprise mobile learning platforms is fierce.

From the perspective of users' needs, we find that enterprise management has gradually transitioned from the post-60s and post-70s to the post-80s and post-90s. The post-80s and post-90s are a generation growing up with the Internet, and their thinking mode, knowledge structure and communication mode are completely different from traditional training thinking.

The traditional teaching mode and network training mode are facing difficulties, and the new training mode of mobility, fragmentation and gamification is booming. How to make the learning content more vivid, interesting and interactive, fully mobilize the enthusiasm of employees, entertain and educate, and effectively integrate theory and practice, has become the biggest pain point for users!

In today's information explosion, national time has become a scarce resource, and the concept of lifelong learning has been deeply rooted in people's hearts, reducing the cost of learning. With the help of mobile internet platform and tools, mobile learning has become a more acceptable learning method for the new generation, which can make efficient use of fragmentation time and thus have more time to enjoy life.

Mobile learning is a form of mobile learning based on network technology environment. It is fragmented learning anytime and anywhere. Learners and learning resources are mobile. It has the characteristics of high interactivity, high efficiency, adaptability and customization. Because of its low cost, mobility and scene characteristics, it is favored by enterprises.

Enterprise mobile learning can make full use of the close combination of mobile internet and life and work, and trigger a new round of economic changes. Enterprise mobile training has attracted much attention, and enterprises with leading ideas are preparing their own mobile learning platforms.

Second, with the maturity of live broadcast technology, live broadcast has become the standard of enterprise training.

20 16 is the first year of live broadcast, and 20 17 live broadcast industry broke out. With the emergence of a series of live broadcast platforms, the live broadcast tide has been pushed to the forefront of new media marketing.

Live broadcast is a social tool as well as a communication tool. The combination of enterprise training and live broadcast technology is a professional content-based social communication tool based on instant video interaction, which can convey more stereoscopic, rich and intuitive information and leave a deeper impression on users.

This year is also a good opportunity for live broadcast service companies. The video integration services that can be integrated are not only enterprise training live broadcast, conference live broadcast, program live broadcast, but also on-demand, video cloud storage, technical services, and even help enterprises to create live IP services and content planning services.

The purpose is to provide a convenient tool to form a mechanism and atmosphere for sharing knowledge anytime and anywhere in the enterprise, to help the enterprise to copy and spread experience quickly and to make tacit knowledge explicit.

With the sound and rapid development of basic network facilities, we will enter the form of media communication without live broadcast and training in the future. Just like Weibo WeChat, corporate training live broadcast has become the standard of corporate training content.

Third, social media is mature, corporate training lecturers are IP-based and vertically subdivided!

First of all, the mobile Internet provides a natural and convenient environment and soil for online training. Online training platforms and tools include Netease Cloud Classroom and Tencent Cloud Classroom, which are very convenient to use. At the same time, the convenient payment brought by Alipay and WeChat payment is also very helpful.

Secondly, the richness and activity of social media and the emergence of mobile education platform for learning and growth provide opportunities for enterprises to train Ip lecturers and build personal brands.

Enterprise training industry super BLACKPINK, internal lecturer ip, professional opinion leader Ip, forced training platforms to open preferential policies to attract or train their own Ip lecturers.

Internet accelerates the production and circulation of information, so that some people who are good at integrating knowledge resources can apply the "thinking of learning hegemony" to the extreme through their own cleverness and efforts, and turn knowledge into a systematic course.

Development trend of enterprise training in the next few years

Although the financial crisis has affected many enterprises, the development trend of enterprises is gradually rising.

The demand for enterprise training has also increased, and enterprise training has become a concern of people in the training industry.

The following are 9 major trends of enterprise training development in the next few years.

1. The industrial chain of enterprise management training service has initially taken shape, with training managers, trainers and training institutions performing their respective duties.

The sign of a mature industry is that the division of labor is gradually clear.

In the training industry, the three most important groups are trainers, training institutions and training managers, all of whom should have their own professional roles.

Training managers should cooperate with training institutions and trainers to select and reserve high-quality training resources; Trainers should focus on developing knowledge products such as training courses and constantly improve their teaching ability; Training institutions should accurately understand the training needs of enterprises in order to systematically integrate resources and provide professional services.

2. The practical needs of management courses are strengthened: not only to "understand", but also to "learn".

In the past, trainers often ignored the effectiveness of training while paying too much attention to the training atmosphere.

In recent years, the enterprise management training industry has begun to pay attention to the discussion and research on the training effect, so as to achieve both "constant jokes" and "real learning and real practice".

When participating in the enterprise training project, the author not only needs to complete the teaching task, but also requires himself to dig deep into the problems existing in the enterprise and exchange opinions with the enterprise in time, because this is the responsibility of a trainer.

Management training is not a dinner party, let alone an entertainment speech.

It is the most important thing to find the problems of enterprises in the training process and help them solve them.

In addition, management training is not difficult to understand, but it is not easy to learn and do, so we should strengthen the experience of learning.

The author tries to improve the knowledge conversion rate through a series of homework and tool training when giving coaching training to some enterprises.

Enterprises should be clear that speaking well is the ability of trainers and doing well is the ability of students.

3. Management certificate training encounters a bottleneck: ability improvement is more important than certificate.

China's business management training began around 2000. After 10 years of development, it has grown from piecemeal training to a large-scale industry, and has gone through several stages of start-up, growth and development.

Because the management discipline started late, the management discipline education in colleges and universities is relatively backward.

With more and more attention paid to management training by enterprises, professional management training has been developed, and the subsequent management professional qualification certification is surging.

In recent years, the author has presided over or participated in the formulation and implementation of professional qualification standard certification systems in many countries.

Vocational qualification standards and certification training undoubtedly play a very important role in improving the quality of managers and promoting the professionalization process of managers.

However, when obtaining a certificate becomes the main purpose of certificate training, when standardization ignores optimization and emphasizes generalization, the gold content of certification training of vocational qualification standards will be greatly reduced.

The author believes that the standard of vocational qualification certification is the minimum standard for practitioners, and the focus of vocational qualification certificate training should be in the field of vocational skills, which is not suitable for groups dominated by middle and senior managers.

As a systematic project, the professionalization and quality improvement of managers can not be completed in three, five or even more days of training.

Therefore, the training of middle and senior managers should pay more attention to the improvement of ability, rather than the recognition of certificates. Easy-to-get certificates are far less important than ability.

4. Training companies are in urgent need of business transformation: training institutions are showing a trend of market segmentation.

According to incomplete statistics, there are about100000 enterprise training institutions in China. The original set of management courses, like looking for a needle in a haystack, is becoming less and less effective.

There are many small companies in the training industry, most of which are "three to five people with seven or eight guns". After mastering the information of several teachers, they began to recruit students and cultivate them, so they generally don't grow up and live long, and the industry is extremely scattered.

In the past two years, in the face of the change of enterprise demand, some training institutions have begun to actively transform their business, among which market segmentation and specialization are a better way.

For example, according to the market positioning of financial industry, food industry, construction industry, etc., conduct industry research and develop industry courses, thus improving the pertinence of training.

5. The president class is becoming more and more difficult to recruit: the boss's demand for regular training is basically saturated.

As a result of teaching MBA, EMBA and president training courses in some famous universities for a long time, in the past two years, the heads of training institutions often admit that it is becoming more and more difficult to recruit students for the president class.

Indeed, in the past, as long as you made a name for yourself and entered a famous university, you could recruit 70 or 80 or even 100 to 200 business executives as students. However, the difficulty in recruiting students has become a common problem in training institutions all over the country.

The main reasons are as follows: First, after years of market development, most enterprise executives have studied similar courses, so the demand for participating in the same type of training is basically saturated; Second, the training options for senior managers of enterprises are becoming more and more diversified, not only favoring the president's seminar; Third, with the increasing number of similar projects in prestigious schools, the homogenization tendency is very serious, and everyone's yearning for and recognition of prestigious schools is gradually decreasing. Moreover, the expensive training expenses and course quality also make the training choice of business owners more rational.

6. The level of training objects gradually moves down: the training of middle managers and key employees gradually becomes the focus.

Recently, when helping enterprises to make training plans, I feel that the focus of management training has gradually shifted from top managers to middle managers and grassroots employees.

Although "training" is not everything, it is absolutely impossible not to train.

"After all, training is the most direct and effective way to improve the quality of enterprise talents.

The professionalization process of enterprise talents has a long way to go, especially the cultivation of middle-level managers and key employees plays an important role in the cultivation of enterprise reserve talents. Improving the professional quality of enterprise managers and staff teams is the source of enterprise core competitiveness.

7. The challenge to the person in charge of enterprise training is intensified: the training manager should strengthen his own professionalism.

In the training work, I often come into contact with the training leaders of enterprises, and they also have their own confusion.

A human resources director of a large enterprise with more than ten years' experience once said frankly: "Our enterprise still attaches great importance to training by defining the teaching staff. The management problem of the enterprise has existed for a long time, but it is difficult to connect with the corresponding courses and find suitable training institutions and teachers.

Faced with the same problem, the confusion of training institutions also exists.

Because the management problems and training needs that training companies get from enterprises are often superficial symptoms, it is difficult to make an accurate diagnosis based on them. Although many courses and teachers are provided to enterprises, they are largely by chance and the success rate is not high.

Therefore, we must strengthen the professional quality of the person in charge of enterprise training as soon as possible, fully understand the development strategy, human resource planning and requirements of enterprise leaders, systematically summarize and summarize the problems that enterprises need to solve, help training institutions and trainers to conduct effective demand analysis and improve the effectiveness of training courses.

8. Training "service outsourcing" era is coming: internal training of enterprises has surpassed open classes and become the mainstream.

In the process of increasing training demand in enterprises, with the subdivision of training services, the downward shift of students' level and the intensification of industry competition, internal training in enterprises has gradually surpassed open classes and become the mainstream.

How to win the order of enterprise training outsourcing, such as the service mode of advertising company and public relations company, and become the training service provider of large and medium-sized enterprises, it is particularly important for training institutions to enhance their professional ability.

In the future, public bidding for training projects will become the main mode for training institutions to develop their business.

Therefore, the professional service ability of training institutions and trainers needs to be continuously improved to meet the requirements of the training market.

In this process, through more and more fierce market competition, the development and maturity of the whole training industry will be promoted.

9. From "menu-style" patchwork to special "customization": the individualized demand of enterprise training is becoming more and more prominent.

From the end of each year to the first quarter of the following year, when enterprises make training plans, metropolis receives various "training menus". A few years later, I found that these menus are similar, and it is difficult to solve the problem of enterprise personalization with fixed and universal courses.

Therefore, it is an inevitable trend for the development of management training industry to provide targeted courses for enterprises and even tailor-made courses for enterprises.

Although the management system is becoming more and more perfect and there are more and more management tools, the same management system, tools and templates are used in different enterprises, but the effect is quite different. The most fundamental reason is that there are huge differences in the quality of talents in each enterprise.

What is the prospect of enterprise training industry?

The business management training industry has a history of nearly 20 years in China. Before 265,438+0 century, China's management training industry was in the primary stage of development, the urban market scale was less than/kloc-0.00 billion yuan, and the enterprise scale was very small. In recent years, driven by the sustained and steady growth of China's economy, the continuous expansion of enterprise scale and the increasing emphasis on training by enterprises, China's enterprise training industry has shown a rapid growth trend.

Driven by demand and supply, business model innovation and technological innovation of enterprise training are constantly emerging, and the scale of enterprise training market is constantly expanding. According to the data of Foresight and Investment Analysis Report of Enterprise Training Market released by Foresight Industry Research Institute, in 2065.438+06, the scale of domestic enterprise training market has reached 654.38+0.42 billion yuan. With the increasing pressure of the real economy, enterprises increasingly need to enhance their core competitiveness, and the key lies in talents. Therefore, employee training is just needed, and the scale of enterprise training market will maintain a steady growth trend.

How to Expand Enterprise Training Market

Corporate Training Department: Internal Training and Development

No matter what kind of training, either you have a background and people give you a single edition directly, or you can also have the right to find some people's open classes, do some agents and take your time.

To expand, first take the list, then borrow the base, and finally collect the money.

The staffing is not too much, just recruit a few callers, which is what our company does.

What is the development trend of enterprise training industry?

In today's increasingly fierce competition between the market and the workplace, the pressure of the survival and development of the workplace and the pursuit of competitive advantage by enterprises force people to continue training and further study, the number of people who pay for training is increasing, and the training market is booming. Next, what is the future development trend of enterprise training industry?

Transferred from Wyeth broker

Three expectations of enterprises for talent development

1, corporate culture inheritance

All stakeholders agree that the inheritance of corporate culture should be an important mission of training and talent development.

2. Strategic landing

The interview results show that both the personnel training side (enterprise university president/director of human resources/director of learning and development) and the personnel demand side (enterprise executives) agree that the orientation of talent development should be "support" rather than "leadership" in business promotion.

3. Promote organizational change

In the process of promoting organizational change, the foothold of talent development is still based on the solution of the key resource-related problems of "people". Most interviewees believe that it is appropriate for corporate universities or talent development departments to become "leaders of change".

Forecast: the trend of training industry in the next three years

1, it is urgent to improve professional ability.

From the survey results, the training managers of Party B's training company and Party A's enterprise are facing the problem of insufficient professional ability, especially how enterprise training supports strategic and business development.

2. Learning technology catalyzes the change of learning behavior pattern.

Flip classroom, mobile learning, fragmented learning and micro-course development are popular learning technologies and concepts in the industry in recent two years. Although the dimensions of these concepts are not uniform, they do convey a common signal: learning technology has been embedded in the process of enterprise training or personnel training, and is gradually changing the learning behavior mode of employees.

3. Training and work are highly integrated.

As far as affiliation is concerned, talent development includes learning and development, and enterprise training is a subset of learning and development. In the future, learning is not to support the development of work, and learning itself will be an indispensable part of work.

4. Remove the "two walls" to integrate learning resources.

The future of enterprise talent development depends on whether we can tear down the "two walls" and integrate learning resources. The first wall is a barrier to school education and staff training, and the second wall is a barrier to learning resources of enterprises and training/consulting institutions.

What is the current situation and prospect of enterprise consulting and training industry? The competition is fierce, is there a big market demand?

Now the industry seems to be in a state of saturation, and there are too many training companies, but now there is too much demand. Now more and more enterprises attach importance to the training of human resources. In fact, no matter how many training companies there are, as long as you really do well and the enterprises agree with you, you will have development prospects.

How to write the market scale part of enterprise employee training?

1, focusing on products

In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Pull investors into the products or services of enterprises, so that investors will be interested in products like venture entrepreneurs. In a business plan, entrepreneurs should try to describe everything in simple language? The definition and attributes of commodities are very clear to entrepreneurs, but others may not know their meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The description of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!"

2. Dare to compete

In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are of good quality, fast delivery, moderate positioning and reasonable price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.

Step 3 know the market

A business plan should provide investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.

4, that is, the policy of action

The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.

5. Show it to your management team.

The key factor to turn an idea into a successful venture enterprise is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience, so as to give investors the feeling: "Look, who are these people in this team! If this company is a football team, they will always reach the World Cup finals! " The function of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart.

6. Excellent plan summary

The plan summary in the business plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by venture entrepreneurs, but it is the content that investors should read first. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team. If the company is a book, it is like the cover of the book. If it is done well, it can attract investors. It will give venture capitalists a feeling that "this company will become an industry giant, and I can't wait to see it".

Briefly introduce the uniqueness of the company's main industry, products or services, as well as the basic situation of the company's establishment place, time, stage and competitive advantage.

(2) Description of the company's business

This part introduces the company's purpose and objectives, as well as the company's long-term development planning and business strategy.

(3) products or services

Introduce the application and advantages of our products or services, and provide relevant patents, copyrights, approvals and evaluation materials.

(4) Income situation

Summarize the company's income sources and predict the income growth in a period of time.

(5) competition

Seriously analyze the existing and potential competitors, their strengths and weaknesses, and the corresponding advantages of our company, and study the methods and strategies to beat competitors.

(6) Marketing

Classify the target market and customers, and list the corresponding marketing plan for each subdivided target market to ensure to maintain and improve the market share of the company's products or services.

(7) Management team

Introduce the important leaders of the company in detail, including position, work experience, ability, expertise, education level, etc. And briefly list all employees of the company, including the number of * * * personnel, roughly classified; Identify job openings.

(VIII) Financial forecast

Introduce the company's current operating income, cost and cash flow. , predict the financial statements in five years, and plan the way of investment withdrawal, whether it is public listing, stock acquisition, sale, or merger or merger.

(10) appendix

Materials supporting the above information: management resume, sales manual, product drawings, etc.

Through the above summary, it is not difficult to see that the company's planning book is: the uniqueness of products (services), detailed market analysis and competition analysis, realistic financial budget, clear investment recovery method and capable management team. Only by managing the above five points well can the company move towards the ideal direction and reach the brilliant peak.