Introduction of selection activities

1, the history of the selection activities

The Miss World contest has a long history of half a century. The activity started at 195 1 and was set up to promote British tourism. This was part of the British New Year celebrations. It was originally called "Festival Bikini Competition", and the British press named it "MissWorld". The event was originally planned to be held only once, but after 1952 "Miss Universe" was officially launched, the organizers decided to hold an annual selection event. The contestants no longer just performed in bikinis, but added quiz and other contents to the original competition. From 195 1 to 2002, the Miss World Competition was successfully held for 52 sessions in more than 20 countries, and gradually developed into an annual fashion culture festival with world influence, which was called the three official international women's cultural activities together with Miss Universe America and Miss Japan.

2. Organization of selection activities

Headquartered in London, England, Miss World Limited was founded by Eric Morley, the founder of Miss World Competition. The current chairman is his wife Julia Morley. Organize a strong production team to plan and implement the annual finals.

3, the purpose of the selection activities

Today's Miss World contest is active and healthy, and its main purpose is to promote world peace, set an outstanding female role model and help hungry disabled children, that is, "purposeful beauty". The outstanding women selected in the Miss World contest are all active, healthy, talented and caring women representatives. It is precisely through such activities that the organizers hope to turn the Miss World Contest into a communication mechanism, and spread and carry forward peace, friendship and love year after year through contestants and spectators from all over the world. Among the winners of previous Miss World contests, there are many caring messengers who later actively participated in charitable activities and public welfare activities. They have considerable persuasiveness and appeal and have made positive contributions to society. The activity also encourages women to strive for learning opportunities, master scientific knowledge and set an upward direction and role model for young women by providing scholarships to winners.

4, the influence of the selection activities

The Miss World contest has attracted the attention of the media and audience all over the world in a unique way. Since the activity was founded more than 50 years ago, its influence and popularity have been growing. In a sense, the media's enthusiasm for the annual Miss World selection even exceeds that of the World Cup and the Olympic Games. According to estimates, the 5 1 Miss World contest held in 20001year has attracted 2 billion viewers worldwide through satellite TV.

5, the role and significance of the selection activities.

In view of the wide popularity and great influence of the Miss World Competition, many cities in the world are actively bidding for the Miss World Competition in order to expand their influence and popularity and promote the development of local tourism, economy, culture and society with the help of this famous international cultural festival. During the month-long activity, thousands of Miss World officials, directors and producers, Jiali and her entourage, journalists, sponsors and staff from all over the world and tens of thousands of tourists gathered at the venue, which not only directly promoted local consumption, but also showed the local scenery and people's feelings to the whole world through print and TV media, which will play a certain role in expanding the visibility and influence of the venue, establishing the image of the city and promoting the long-term development of economy, culture and society.

6. Market operation mode of selection activities

It is understood that the Miss World organization itself has a relatively fixed group of sponsors, and the TV broadcasting rights and program copyright of the event have also brought huge economic benefits to it. At the same time, the organizers of the annual selection activities are charged different amounts of custody fees (usually millions of dollars). Generally speaking, the organization will hand over some commercial sponsorship rights, advertising and TV broadcasting rights and ticket management rights of the country or region to the organization in the host place for commercial and market operations to make up for the undertaking funds. If properly operated, the venue organizers will get considerable economic income.

7. Contents and methods of selection activities

The final of the Miss World 1 Contest is held at 65438+ on February 6th every year, and most of the venues are in the world famous tourist and holiday cities. Prior to this, licensed countries and regions will hold regional trials to select themselves or local ladies to participate in the finals. During the competition, the activities were rich in content and well organized. Players from all countries (regions) will participate in tourism, goodwill, visits, exchanges and tidbits shooting, and finally select the winners of the annual "Miss World" and various awards through fashion display, talent display and on-site question and answer. The jury consists of celebrities and successful people from entertainment, fashion, film and television, music, art and media from all over the world. The winner of the Miss World Champion will receive a university scholarship from the organizing committee and travel around the world to raise funds for disabled children.

8. Eric Morley, the founder of the selection activity.

Eric Molly and his wife Julia Molly have devoted their lives to the Miss World contest since it was founded 195 1. Eric Morley was the chairman of the largest entertainment company in Britain. After he founded the Miss World Competition, he took an active part in charity. So far, the Miss World contest has raised more than 30 million pounds from various charities around the world, and he has been to almost every refugee camp in the world. Mr Eric Morley died in 2000, and his wife Julia Morley inherited his career and faith.

9. Julia Morley, the current president of the organization.

After Julia Molly took over as the president of Miss World, she inherited and followed the purpose of Miss World, highly praised the culture and peace of the event, made some improvements in the content and evaluation criteria of the event, paid more attention to the excellent connotation and quality of women, and even boldly canceled the swimsuit performance at the final party, making the event different from the general entertainment beauty pageant and becoming a positive annual cultural event in the world. She once said: Everything in the Miss World competition is from the perspective of respecting women, and we should do something practical for intellectual women. Every year, Mrs. Molly travels around the world with the winner of Miss World, visiting disabled children and raising money for charity. Since June, 20001,Mrs. Molly has been invited to visit Sanya five times to discuss Sanya's bid to host the 53rd Miss World Finals in 2003.

This is Miss Universe:

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