Guangdong Lu Sheng Communication Technology Co., Ltd. (hereinafter referred to as "Lu Sheng Communication") is mainly engaged in the research and development of antennas and RF products. There are several microwave "darkrooms" up to tens of meters in the company, and countless "pencil tips" and other absorbing materials are raised on the wall to test the antenna performance. Lu Sheng Communication has invested more than 654.38 billion yuan in such laboratories. In recent years, R&D investment has exceeded 654.38+00% of the total income, reaching 654.38+03. 14% last year. It is second to none among the A-share listed companies in Foshan and is praised as "Little Huawei" by the industry.
High-intensity investment is the leading "trump card" of Lu Sheng's communication support technology. Companies can open up high-end markets and benefit from taking the lead in digital transformation. Twenty years ago, Lu Sheng Communication invested heavily in building a digital management system, which knocked on the door of Huawei. Adhering to the digital gene for many years, Lu Sheng Communication became the first listed company in China antenna industry on 20 10, and now it has grown into the highest-level (P-level) supplier of Huawei.
Huashengyu
Science and technology gives priority to 1 doctor for every 5 people.
Lu Sheng Communication Co., Ltd. is a military-civilian communication technology enterprise with profound technical foundation. In addition to the headquarters base in Sanshui, Foshan, there are layouts in Nanjing and Chengdu.
In the field of military industry, Lu Sheng Communication, relying on its subsidiaries in Nanjing and Chengdu, specializes in microwave, millimeter-wave devices, microwave hybrid integrated circuits and related components, breaking through the "stuck neck" technology and realizing the domestic substitution of components. Its products have been applied to various weapon platforms. In this kind of high-tech field, it is "common practice" for companies to start projects with tens of millions of yuan.
Folk communication, which is more familiar to the public, is the main research field of Sanshui "base camp" of Lu Sheng communication. Seize the "new infrastructure" policy dividend led by 5G and the market opportunity of 5G large-scale commercialization. Lu Sheng Communication increased investment in research and development of 5G communication technology and made a breakthrough, forming a relatively complete communication antenna industry chain.
5G mobile communication will accelerate the development of Internet of Things, Internet of Vehicles, Smart City, Smart Home, Internet Medical, Industrial Internet and other related industrial chains. "The new moment of transformation and upgrading of the communication industry has arrived, and the maturity of 5G will inevitably move towards the 6G era." Huayang observed that after 40 years of rapid development, the communication industry in China has changed from extensive growth to fierce competition.
Based on the demand of advanced layout of new technologies, Lu Sheng Communication Research Institute came into being.
The institute officially opened in April this year, with an initial investment of about 20 million yuan, which shows its important position from the organizational structure. Huayang introduced that since last year, Lu Sheng Communication has been transformed into a group. Sanshui headquarters formed a group platform, and its business sank to its subsidiaries, while the research institute was directly affiliated to the group, on an equal footing with its subsidiaries in Nanjing and Chengdu.
According to Wen Ding, chief expert of Lu Sheng Communication Research Institute, the institute has three R&D departments. Among them, the research direction of R&D new materials and metamaterials antenna department and R&D 5G millimeter wave new antenna department is to continue iteration for the company's existing products. The sensor network and communication equipment department focuses on the research and development of active and passive antennas. "This is an innovation from 0 to 1, and it is the layout of the future."
Wen Ding is one of the doctoral students in this institute. "We are a technology-leading company." Huayang said that at present, the research has less than 30 R&D personnel, including five doctors from Tsinghua University and other universities. This means that there are 1 doctor for every 5 people.
Strong investment in R&D accounts for 13. 14% of revenue.
The strength of Lu Sheng Communication in the industry is undoubtedly a "signboard" to attract high-tech talents. However, Huayang admits that due to the level of urban infrastructure, functional positioning and other factors, doctors usually have to pay 1 times more than Chengning Company to work in Sanshui, so as to recruit talents of the same level.
Such efforts are necessary in the research and development of high-intensity and fast-paced communication industry. Last year, Lu Sheng Communication achieved operating income of165438+45 million yuan, and R&D investment exceeded 65438+50 million yuan, accounting for 13. 14% of the total revenue, ranking first among 44 A-share listed companies in Foshan.
At the beginning of 20 16, Lu Sheng Communication invested heavily in introducing RTS65 microwave reverberation anechoic chamber in Rambo, Sweden, which became the fifth practical application of this kind of equipment in the world. Up to now, all kinds of darkrooms have invested about 1 100 million yuan, which has established Lu Sheng Communication's leading test position in the terminal transmission industry.
Entering the darkroom, there are countless "pencil heads" protruding from the wall, which feels quite soft by hand. The industry calls it absorbing material. These materials can absorb redundant electromagnetic, simulate electromagnetic vacuum environment, and completely isolate indoor and outdoor signals, so as to test the real indicators such as antenna signal strength and direction. However, similar test environment is rare in China.
Because the laboratory has obtained CNAS certification, many institutions have been attracted to choose Lu Sheng Communication for third-party testing. At present, 8 2% of the test sites of Lu Sheng Communication are responsible for internal and external R&D requirements.
The external service charges of enterprise laboratories are reasonable, but the laboratories of Lu Sheng Communication also charge internal departments. "This is the refined management of the R&D process." The person in charge of the product line of Lu Sheng Communication Base Station said that the executives of Lu Sheng Communication are all from technical backgrounds and are willing to invest heavily in software and hardware, but the use cost of this resource is also high. When all departments do testing, the laboratory use fee will be settled on time for a long time to reduce the waste of resources.
Huayang's business card has the title of "Chairman" and the position of "Senior Engineer". He believes that Lu Sheng Communication relies on its technical strength to win a place in the market, and internal R&D naturally needs a reverse mechanism.
Recently, Lu Sheng Communication has developed a new material lens antenna suitable for high-speed rail communication, which will meet the network coverage requirements of high-speed rail mobile communication. No more than four domestic companies have mastered this technology.
Take the lead and focus on digitalization for 20 years.
If the leading technology makes Lu Sheng Communication stand firm, then digitalization is a step to open the market.
In the industry, Lu Sheng Communication is called "Little Huawei", not only because the business types of the two companies are similar, but also because they have "mutual achievements".
In terms of digital software, Lu Sheng Communication learned from Huawei and used SAP system around 2000. For example, in the production of microwave antennas, Lu Sheng Communication innovatively set up nine key quality control points from product input to production. These control points are very eye-catching, monitored by them all the time, and the data are synchronized to the monitoring center.
In the field of communication quality management, after Japanese NEC 10 years' incubation and Huawei's strict requirements and promotion for more than 20 years, Lu Sheng Communication has not only established a perfect quality control system and strict quality control standards, but also cultivated and established the guiding ideology of insisting on supporting quality with technology and building products with craftsman spirit.
Huayang said that Lu Sheng Communication has realized the standardization and information management of the whole process of material procurement, production and operation, sales network, after-sales service and financial risk management by adopting information management systems such as ERP, SAP, MES, PLM and HRM, and the data is directly connected with customer systems such as China Mobile and Huawei, which supports remote monitoring.
Because of this, Huawei gave the green light to the products of Lu Sheng Communication. The products supplied by Lu Sheng Communication to Huawei are directly sent to Yantian Port and exported to 180 overseas countries and regions without warehouse inspection. At present, in terms of microwave communication, Lu Sheng communication products account for 78% of Huawei's supply chain market share, and it is Huawei's highest-level (P-level) supplier.
Last year, Lu Sheng Communication invested 10 million yuan to upgrade the SAP system, which was consistent with the international advanced level. In Huayang's view, the digital transformation of manufacturing enterprises is the only way. "Digitalization is mainly to show people's actions, personalities and characteristics in the form of data when the information network is fully developed. Digital transformation turns the judgment of subjective consciousness into scientific analysis and judgment of digital processing, improving work efficiency and judging the accuracy of things. " He said.
Digital reading
In 2020, Lu Sheng Communication achieved operating income of1145 million yuan, and R&D investment exceeded150 million yuan, accounting for 13. 14% of the total revenue, ranking first among 44 A-share listed companies in Foshan.
In 2020, Lu Sheng Communication invested100000 yuan to upgrade the SAP system, which is consistent with the international advanced level.
At present, in terms of microwave communication, Lu Sheng communication products account for 78% of Huawei's supply chain market share, and it is Huawei's highest-level (P-level) supplier.
Observation eye
Digitization of advanced layout means "investing in the future"
Lu Sheng Communication has cooperated with Huawei for nearly 20 years, and its digital management system was built according to international standards from the beginning. Huayang calculated that if the next best thing is to use a lower-level system, the investment will be reduced by 100 times. However, thanks to the forward-looking layout, Lu Sheng Communication has paved a smoother development path for itself.
From 65438 to 0998, Huayang set up a company in Sanshui, and soon turned his attention to Huawei in Shenzhen. Most of his digitization, IT software and quality control work were "learned" from Huawei. The hardest part is actually in the beginning Compared with most enterprises that hesitate before the digital "gate", Lu Sheng Communication is undoubtedly lucky. It has a lesson from the beginning, and based on its own judgment, it resolutely invested huge sums of money in digitalization.
In order to achieve a new economic leap in Foshan, digital transformation is imminent. Foshan clearly wants to take out the wealth accumulated in 40 years to support and promote the digital transformation of manufacturing industry. Aiming at this opportunity, a large number of SAP application service enterprises gathered in Foshan to "take the pulse" for SMEs.
The "starting line" is one step ahead of others, and opportunities favor those who are prepared. If 20 years ago, Lu Sheng Communication took the first step to catch up with the example of Shenzhen, then the successful case of Lu Sheng Communication is enough to become a new model for many manufacturing enterprises in Foshan and even the whole province.