Current location - Music Encyclopedia - Chinese History - Shuangmei listed
Shuangmei listed
August 23rd, 20 10, Peace Hotel on the Bund. The ivory marble floor and bronze chandeliers are engraved with the legend of the golden age. After three years of renovation, this "the first building in the Far East" is more solemn and elegant. In 1930s and 1940s, the grand gathering of Shanghai celebrities seemed to reappear. "Shuangmei", the world's first store, grandly settled in the Peace Hotel.

The ribbon-cutting ceremony of Shuangmei's first store in the world was grand and elegant. Mr qu Jianning, general manager of shanghai jahwa United co., ltd made a wonderful speech for the ribbon-cutting ceremony. He said that a strong economy brings a strong culture, which will inevitably promote the accelerated development of creative industries and fashion industries. Shanghai jahwa is constantly at the forefront of fashion consumption with an international industry, and herborist is undoubtedly a successful brand practice, which blooms in the world for the national dream. Now, Jahwa has joined hands with the international team to reactivate Shuangmei, a China brand with a history of 100 years, and with a forward-looking vision, strives to build Shuangmei into a high-end cross-border fashion brand with Shanghai celebrity culture as its personality. At the same time, Mr. Qu also said that there is a slogan in shanghai jahwa called "Exquisite and elegant, go all out". I hope that with China finally becoming a brand power with high added value, all China people can live a more elegant life. Shanghai jahwa is looking forward to this day and hopes that China brand and Shanghai brand will play a central role in the elegant life of China people.

At the end of the ceremony, Mr. Ge joined hands with Mr. Ge and Ms. Zhou Jie to cut the ribbon and propose a toast for the new store of Shuangmei, wishing the market success of Shuangmei and demonstrating shanghai jahwa's firm confidence in entering the fashion industry.

100 years ago, we made great efforts at the World Expo, and now we are reunited with the World Expo. "As the first high-end cross-border fashion brand with Shanghai celebrity culture as its personality, Shuangmei combines luxury, classic, modernity and amorous feelings, and continues the legendary story of" Love East and Charm West, Exquisite and Beautiful "with the international team. If the water is good, there will be a hundred rivers. " Shuangmei, relying on Shanghai culture, is addicted to mixed Chinese and western cultures, and is comfortable between the East and the West. As early as more than a century ago, "Shuangmei" has started the trend, and hired famous artists for the first time to draw classic monthly cards that have been passed down to this day. Now, thanks to the innovative creation of the orange fruit design team led by Mr. Jiang Youbai, the two girls on the monthly card have become a brand-new symbol of "two sisters". At this moment, the charm of local conditions and customs makes the guests on the eighth floor of the Peace Hotel feel more cordial and surprised to meet again.

Cocktail parties in the conference hall are intertwined, the pace and feelings of the famous "Jazz of Peace" at sea remain unchanged, and the fashion temperament of combining Chinese and Western styles has never faded after a hundred years. Accompanied by the magnificent classic Shanghai songs, the guests followed the long corridor of the brand history of "Shuangmei" and condensed the rose legend for more than a century.

1898, "Shuangmei" was quietly born. 1903, it came to Shanghai;

"Cream", which combines the strategy of Shanghai ladies putting beauty first, won the gold medal of Panama World Expo 19 15. At that time, "Shuangmei" had gathered many beauty and perfume products and competed with many international famous products at sea with a unique attitude. At that time, the Paris fashion world praised the perfection of "Shuangmei" with "VIVE". Since then, "Shanghai VIVE" has become another name for "Shuangmei".

In the golden age of 1930, "Shuangmei" has become the leading classic brand in Shanghai, and is regarded as a beauty gift by celebrities, famous ladies, middle-class petty bourgeoisie and even ordinary people.

Nowadays, "Shuangmei" combines modern international advanced scientific research technology, and through beauty cosmetics, accessories and cultural products, comprehensively deduces the image of a modern lady and a world-wide woman with "eastern sentiment and western rhyme and extreme beauty", showing a feminine style with great personality and integration of things.

When you speak, you have a long charm. Looking back on the legendary history, the guests' expectations are beyond words. What's it like to meet again in a hundred years? It is the first time to meet again, but it is better than the first time. In the product exhibition area, the exposure of Shuangmei's Shanghai lady's cultural personality surprised all the guests: at that time, Shuangmei has now become a twin flower with both Shanghai ladies and cosmopolitan women's spiritual temperament.

The introverted posture reveals the open feelings, and the quietness contains thousands of customs. "Shuangmei" is the spokesman of this custom. Mr. Feng Futian, the founder of GuangSheng Xing, the predecessor of shanghai jahwa to which Shuangmei belongs, said that the perfect woman has both "elegance" and "elegance". "Shuangmei" summarizes the spiritual temperament of women in Shanghai's new cities.

The revived "Double Beauty" combines Chinese and Western luxury art materials with modern technology, reproduces the general picture of Shanghai celebrities taking beauty, captures the six coquettish postures of Shanghai celebrities in the morning, and divides them into six cosmetic products: bathing, skin care, shampoo, make-up, perfume and accessories. At the same time, "Shuangmei" also plans "Yan" cross-border cultural products through the "food, clothing, housing and transportation" of the daily life of celebrities at sea, aiming at giving new brands and new celebrity culture.

This time, the guests saw the classic series of beauty products of "Shuangmei" led by Mr. Chen Guo's design team-Yurong Cream, Powder Cream, Beauty Essence, Night Shanghai Perfume, Night Soap, and the series of scarves of "Shuangmei" and "Shanghai Celebrity" designed by world-class young designer Jasper Huang. Four kinds of silk scarves represent the "clothing, food, shelter and transportation" of Shanghai celebrities in the 1930 s, presenting a lively and fragrant celebrity Fang Hua. Impressively, the organizer transformed the life scene above the silk scarf into a lively scene of "clothing, food, shelter and transportation". Decorative art style furniture, exquisite tableware and utensils, and models dressed in refined and improved cheongsam reproduce the life scenes of celebrities at that time.

It is worth mentioning that the famous artist Ms. Qin Yi, the fashion authority Ms. Jin Yuxi, the famous female writer Ms. Cheng Naishan, the famous composer Mr. Chen Gang, the "father of Haibao" Mr. Shao, and the jewelry designer also appeared among the guests. They all said that they were moved by the gorgeous turn of "Shuangmei" a hundred years later and were deeply surprised by the revival of "Shuangmei", which was a revival of urban culture, rich memory and brand spirit. The gorgeous and exquisite "Shuangmei" brand image film opened the curtain of the listing conference. The film reviews the origin, prosperity, tempering and revival of Shuangmei for more than a century, and appreciates the multiple values of Shuangmei as the first high-end cross-border fashion brand in China. As the movie says, "an era can end, only beauty will last forever."

Mr. Deputy General Manager of shanghai jahwa United Co., Ltd. and Chairman of Shuangmei Industrial Co., Ltd. gave a welcome speech after the gorgeous opening of the famous host Zhang.

He said that the charm of Shanghai's revival and the rise of its overall advantages have restored confidence in Shanghai-style culture and brought unlimited business opportunities to China's high-end fashion market. On the occasion of the grand opening of the 20 10 Shanghai World Expo, "Shuangmei" took the opportunity of the Expo to occupy Shanghai's celebrity culture, push it to the high end and spread it. The revival of "Shuangmei" is in front of the cultural background of the international luxury goods industry expanding eastward and westward. From the perspective of high-end consumer goods, it advocates China culture and promotes the new modernity and fashion of Shanghai's regional personality.

Referring to the world's first store of "Shuangmei" brand in Peace Hotel, Mr. Wang Zhuo also said that both the Peace Hotel and the "Shuangmei" brand are legends inherited from the golden age of Shanghai 1930, one is a social center of celebrities, and the other is a beauty gift of celebrities. Only when the two legends are highly compatible in cultural connotation and spiritual temperament can they complement each other. The resurrected "twin sisters" endow the new Shanghai culture with an infinitely broad future.

In the following time, the on-site guests enjoyed the song "SHANGHAI VIVE" which was interpreted by fashion, and appreciated the unique understanding of Shanghai-style ladies' style in Fuxing's "Shuangmei". "Shuangmei" brand has always had a natural sense of responsibility for the inheritance and development of Shanghai style and celebrity culture since its birth. The brand has devoted deep feelings to Shanghai culture and produced vinyl records of classic songs in Shanghai's golden age. This song is one of them.

In order to congratulate "Shuangmei" on its grand listing, Mr. Jiang Youbai, the chairman of Orange Fruit Design, made a special trip to the scene to help out and made a heartfelt speech.

He said, "Shuangmei" is the first high-end cross-border fashion brand in China with the cooperation of Orange Fruit Design. He and his team greatly appreciate the introverted, open, quiet and rhythmic cosmopolitan female spirit advocated by the "Shuangmei" brand, long-term overseas life experience and deep-rooted cultural genes, which enable them to lead the team to understand celebrity culture from a unique perspective. How to transcend the traditional fashion way, create the brand image and product image of "Shuangmei", and how to reinterpret "Shuangmei" is a brand-new challenge. The process of cooperation with "Shuangmei" brand is a very precious experience and unforgettable memory for the whole team and individuals.

Subsequently, a Shanghai night dance show full of Shanghai style evoked people's infinite feelings about the last romance in the 1930s and 1940s. However, this is not an ordinary dance program, and its relationship with "Shuangmei" is particularly worth reading.

The vigorous revival of "Shuangmei" is a cultural event with economic value, cultural value and social value. In the process of exploring the road of dream innovation, "Shuangmei" not only plans the product system with a cross-border forward-looking vision, but also rebuilds the confidence of Shanghai style culture with great enthusiasm, especially spreads its implied Shanghai style celebrity culture. Based on the same Shanghai culture gene and the same cultural pedigree, Shuangmei supported the Shanghai premiere of Zhou Xuan, a large-scale original Shanghai dance drama. What the guests at the scene appreciated was the elaborate arrangement made by Zhou Xuan's creative team for the listing conference of "Shuangmei".

Subsequently, at the kind invitation of the host, Ms. Zhou Jie, the artistic director and dance artist of the original Shanghai-style dance drama Zhou Xuan, took the stage to tell her understanding of Shanghai celebrities and "Shuangmei" brands.

Ms. Zhou Jie said that Shanghai's celebrity culture and the beauty of women represented by "twin sisters" are the absolute beauty and unrepeatable cultural memory of Shanghai. Although she has not experienced the golden age of Shanghai in 1930s and 1940s, she is no stranger to the brand "Shuangmei". However, in the past, she was a legend of the older generation, but now the "double sister" reunited with Shanghai is the endorsement of a new Shanghai celebrity she has always admired in her heart. 1Shanghai in the 1930s was a golden age full of infinite possibilities. It nourishes Shanghai culture and brings a long-term future to the city and people here. In this regard, Ms. Zhou Jie said that she will always be grateful. This is also the biggest motivation that she has been committed to promoting Shanghai culture. It is also the culture of cooperation between Shuangmei and the ballet Zhou Xuan.

Ms. Zhou Jie also said that she personally loves the brand-new product image of "Double Beauty", which is really "the beauty of the East and the beauty of the West". And such a brand, can invest the greatest enthusiasm to support the revival and spread of Shanghai culture, itself is deeply moved.

Finally, in the warm applause of the guests on the spot, 10 models who performed "basic necessities" gracefully walked past the audience and appeared on the gorgeous stage with classic products of "Shuangmei" in their hands.

The convening of the 20 10 Shanghai World Expo has brought excellent conditions for the carding and reconstruction of urban culture. How to release the various personalities and elements of this city, such as the integration of oriental sentiment and western charm, the integration of classics and fashion, the integration of implicature and openness, and how to embody the Shanghai ideology that is comfortable between the contradictory poles ... "Shuangmei", as a high-end cross-border fashion brand rising locally, occupies the position of celebrity culture, which is precisely this responsibility.

"Shuangmei" has a new look. Flowers bloom on the sea, just to give a city and an industry a new legend of beauty, cultural responsibility and lofty dreams. Shuangmei brand was born in 1898 and was founded by Feng Futian, the predecessor of shanghai jahwa. By the 1930s, it was already the leading cosmetics brand in Shanghai and even the whole country, but unfortunately it gradually faded out of the Shanghai market because of the war. In recent years, shanghai jahwa, which is committed to multi-brand management, has been constantly reporting the news of "rebirth" of twin sisters, until the flagship store was officially unveiled in the Peace Hotel yesterday, and finally announced the return of "twin sisters".

Judging from the first batch of more than 40 products listed, today's "Shuangmei" is obviously an upgraded version of that year. In addition to skin care products, cosmetics and perfumes with the imprint of the old Shanghai, such as powder cream, jade-like cream, etc., it also includes scarves and accessories. In this regard, shanghai jahwa said, "Shuangmei" used the concept of "high-end cross-border" in its positioning, which will be later derived into shoes, bags, musicians' products and other fields. The keynote of the whole product line is the "Renaissance" of the overall Shanghai style in the 1930s.

Interestingly, will someone pay for the local brand "Shuangmei" positioned as a first-line brand? By the end of June, 2009, 5438+February, China had surpassed the United States for the first time to become the second largest luxury consumer in the world. In the next five years, China's annual luxury consumption will increase to146 billion US dollars, making it the largest luxury market in the world. According to McKinsey's survey, the "post-80s" born near the 1990s, because their growth stage is also the development period of local brands, these new generation consumers have more confidence in local brands than the older generation, which may become the objective social basis for the "second sister" to cut into the young high-end consumer market.