EBay was established in the United States in September, 1995. It started as an international retail cross-border e-commerce platform by auctioning second-hand lots. During 2005-2007, it created numerous "millionaire" myths in China, but it was followed by the prevalence of counterfeit goods and continuous counterfeiting.

From 2007 to 2009, ebay's market in China ushered in a big explosion. More and more people began to register Yi Bei's foreign trade. Products are concentrated in 3C, and goods are concentrated in Shenzhen. Foreign trade profits have also been greatly reduced, which leads to the deterioration of logistics and worse user experience.

At present, Yi Bei has terminated its cooperation with PayPal, a long-term payment partner, and announced the establishment of a new cooperative relationship with competitors Apple and Square.

Ebay (China Electronic Bay, Yi Bei, Yi Bei) is an online auction and shopping website that allows people all over the world to buy and sell goods online. Ebay was founded by pierre omidyar in San Jose, California on September 4th, 1995 under the name of Auctionweb. People can sell goods on eBay.

Expansion:

The company's business strategy is to use the Yi Bei system to increase cross-border transactions. EBay has expanded its territory to countries including China and India.

Yi Bei's expansion failed in Chinese mainland, China, Taiwan Province Province and Japan. Yahoo's auction business in Japan occupied a leading position in Japan, forcing Yi Bei to go bankrupt. EBay in Taiwan Province Province, China can't compete with the market share of Yahoo's Mo Chi auction website, and it also indirectly withdrew from the market in Taiwan Province Province, China under the joint name of PChome.

EBay first entered the Chinese mainland market through the acquisition of Yi Bei, then lost in the competition with Taobao, and finally withdrew from the mainland market through a joint venture with TOM to establish "New Yi Bei".