Anyway, as soon as I saw its taillight, I was unconsciously attracted by it. The slender body lines look like a graceful scholar, without the majestic feeling that the SUV gives people. At this point, I quite admire De Silva, the design director of Audi at that time.
If we want to dig deeper, the design inspiration of the first generation Audi Q7 actually comes from the concept car Pikes Peak at that time. Pikes peak has adopted many high-tech configurations, and its body is made of aluminum memory metal, which can be restored with 90-degree hot water after collision.
This also makes its R&D cost huge, and the external price is as high as 30 million euros (about 200 million yuan). I believe many riders may have heard pikes peak's jokes. Because it is a concept car, there is only one in the world, and its 8-cylinder twin-turbocharged FSI engine has strong power, and it only takes 5 seconds to accelerate 100 kilometers.
When the first generation Audi Q7 was mass-produced, it quickly received a large number of orders, and it was used to the old faces of Mercedes-Benz M and BMW X5. Who doesn't want to be unconventional? Audi +Q7 brand is enough.
And the chassis of Q7 comes from Volkswagen Touareg and Cayenne. They are all a family, but Q7 is 6 inches longer than them, which is why Q7 is more popular than them.
However, when it comes to the second generation Audi Q7, it will be different. Although it is not a failure, at least it is not the temperament of the first generation in appearance, but more like a stupid guy. Actually, there was an episode. At that time, it was Iger who was responsible for designing the second generation Q7. That's right, it's the Iger of BYD now.
Iger and de Silva are still apprentices. The former thought that the overall design of the first generation Q7 was too round and lacked the aggressiveness needed by the new era, so it made drastic changes when designing the new Q7. As the design director of the first generation Q7, De Silva is very dissatisfied with this.
It was not until 20 13 that most of the second generation Q7 was completed, and Iger left Audi and went to BYD. With the release of the new car just around the corner, De Silva could only make some modifications on the basis of the existing works, and finally compromised on the design.
So, in 20 15 years, we saw that the second generation Audi Q7 looked so straight. In fact, this design has not been accepted by most people. Although its performance in the market is quite satisfactory, it has never lost its domineering.
Today, five years later, we finally see the brand-new Audi Q7, which has been redesigned. The official photos look a bit like Q8, but both of them are trying to find the flavor of pikes peak in those days.
In fact, judging from the first appearance of Audi Q8 in 20 17 and the cycle of automobile development, this brand-new design language, which is now widely used in Audi SUVs, should have been changed after Mark Lechter became the design director of Audi in 20 14, and was launched on Audi Q8, and then applied to new Audi Q3 and new Audi Q7 one after another.
Since the new Audi Q7 has been listed in the European market, I don't need to go into every detail, I just want to emphasize its most obvious changes. After all, it is only the mid-term change of the second generation Audi Q7, but it is still worth looking forward to.
Compared with the current Q7, the new Audi Q7 actually maintains the design of the existing model as a whole, but through some more exquisite designs, it presents the due momentum, and the appearance changes are mainly concentrated in the front face and tail.
The air intake grille on the front face adopts a design similar to that of Audi Q8, and the inside is a regular rectangular air intake grille. The front grille has also changed from a horizontal line to a vertical line, increasing the vertical visual experience. All the changes are to bring the car back to its consumer group.
According to the official statement, the front face is equipped with an exaggerated octagonal integrated air intake grille and six vertical trim strips, which, like the new Audi Q8, the flagship SUV—— of the Audi family, reshapes the classic of "Roman column", and the front bumper is equipped with frosted silver trim strips to create a more dynamic front face shape.
But what I like most is the change of its headlight group. You can choose to install high-definition matrix LED headlights with laser headlights. Its outline and lighting characteristics visually increase the width of the car body, the overall lighting layout and design are more refined, and the internal structure of the lamp cavity is more complicated, which realizes the inheritance of ultra-long irradiation range and track technology.
The tail of the new Audi Q7 has also been redesigned, and the striking chrome trim creates a visual connection between the flat taillights, which echoes the horizontal body lines and realizes a more three-dimensional visual presentation.
The new Q7 with optional S line kit is even more eye-catching, with front bumper fender, fully painted rear dynamic underbody guard and 7 kinds of rim options. RS is full of charm, showing wild gas field. The original license plate frame has now become an integrated design, with a simple and clear shape and a more stable look.
The interior of the new Audi Q7 should be the biggest change in this mid-term change, and it almost completely moved the interior of Q8. While strengthening the technological experience, this set of interiors has also changed its color scheme to more stable black, and added a small amount of wood grain, which greatly improved the sense of grade.
In terms of ride comfort, the new Audi Q7 has also been upgraded. The new car body is 5067mm in length, 1970mm in width and 173 1mm in height, which is superior to the direct competitors in the interior space, front and rear head space and elbow space.
As the only standard 7-seat SUV in its class, the new Audi Q7 aims to create an ultra-practical third-row space for the China market, and the rear seats can be flexibly combined. In addition, a storage compartment has been added in the dashboard, and the changes in details have made the spacious loading space more practical.
In addition, the new Audi Q7 also gives consideration to luxury enjoyment. The brand-new Q7 is equipped with a high-quality sound system, equipped with Bose stereo, 19 speaker and 15 channel amplifier, with a power of 558 watts.
As a European royal audio brand, Bang &；; Olufsen's advanced sound system has 23 speakers, which is the ultimate. In addition, the audio enjoyment of 1920 watts can be realized by the center speaker and two automatically rising acoustic lenses on the instrument panel.
In terms of power, the new Audi Q7 has two power systems, 45 TFSI and 55 TFSI, which are equipped with 2.0T inline four-cylinder and 3.0T V6 turbocharged engines respectively. The maximum power is 180kW and 250kW respectively, and the peak torque is 370Nm and 500Nm respectively.
In terms of transmission, the whole system is matched with an 8-speed automatic manual transmission and equipped with a quattro four-wheel drive system. It also comes standard with adaptive air suspension, mechanical full-time four-wheel drive and 48V light mixing system, and the off-road performance is wonderful!
The new Audi Q7 can provide seven different driving modes: comfortable, automatic, dynamic, efficient, personalized, all-road and off-road. Matching with the height of adaptive suspension system, flexible control of chassis height (+50/-40mm) can be realized, and off-road performance and road driving performance can be fully guaranteed.
Finally, I want to talk about its central control system. This time, Audi made great efforts. This system is no longer a decoration as it used to be. Intelligent man-machine interconnection makes driving efficiency and fun unprecedented. Whether driving or parking, urban traffic or long-distance driving, the new Audi Q7 provides users with safer travel protection.
The new Audi Q7 also pays great attention to the breathing experience in the car. Four-zone automatic air conditioner is standard, and the comfort of air conditioner is improved through built-in regulator. The unique front and rear touch air conditioning control panel at the same level allows all passengers to enjoy independent air conditioning.
At the same time, it is equipped with a luxury air quality package, which can not only monitor and display the air quality inside and outside the car in real time, but also improve the air inside the car through ionization. It is also equipped with a fragrance system, which can provide two different fragrances and bring a forest-like fresh experience after the rain.
The new Audi Q7 also comes standard with allergen filter certified by SGS Fresenius, which collects pollen through particle filter, activated carbon layer and allergen protection layer, reduces dust particles and allergens, and realizes all-round care for passengers.
Write it at the end
People are visual animals, and they mainly judge by visual information in foraging, living and mate selection. Modeling design is always more direct to users' perception, so is car selection.
Under the current consumption trend, there is no one-size-fits-all product. You can only attract a group of loyal users through artificial product definitions and make them buzz.
As a mid-term redesigned model of the second generation, the new Audi Q7 is not that important. It is the most critical task for the brand-new Audi Q7 to better cater to the car purchase preferences of China, a group of "post-80s elites", and clearly distinguish which attributes potential consumers are willing to spend money on and which ones they are unwilling to spend money on.
Writing an article? Sun Chen
Editor in chief? Sun Chen
Pictures? network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.