Nubian brand was founded on 20 12, 10, 3 1. The Nubia team established by Shenzhen Zhongxing Mobile Communication Co., Ltd. operates independently and adopts a brand-new operating mechanism. It is a high-end smart phone brand under ZTE Mobile Communication Co., Ltd..

In 20 15, Nubia began to announce solo flight. Nubia will base itself on online channels, increase investment in offline channels, and focus on strengthening direct sales, chain store construction and various cooperation with social channels. In addition, in 20 16, Nubia will start the international market layout while stabilizing the domestic market.

Although Nubia flies solo, it still has a lot to do with ZTE. Although Nubian's brand is independent of ZTE, ZTE still holds 95% of Nubian's shares, and the capital relationship is very clear. ZTE still has a strong voice on major decision-making issues.

Extended data:

Nubia was born in ZTE, grew up in ZTE and served ZTE, and has always been a part of ZTE. ZTE holds a 90% stake in Nubia. After renaming, Nubia, as a part of ZTE, will continue to receive technical accumulation and resource support from ZTE in R&D and supply chain.

As a high-end brand of ZTE, Nubia will share resources and complement each other with ZTE Group to promote the overall development of ZTE's terminal business.

People's Network-ZTE Nubian's popular domestic machine wants to exert its strength in the middle and high end.

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