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History Book 2 Lesson 16
Answer: Lesson 16 Changes in Mass Media (refer to the answer)

A window for learning and thinking.

Apart from technical factors, what other factors do you think are the popularity of TV?

The key to solving the problem: why can TV be popularized?

Thinking guidance: answer from the perspectives of living standard, material basis, spiritual needs and the characteristics of TV.

Answer prompt: 1. With the improvement of people's living standards and strong purchasing power, television has become a common household appliance. 2. To meet the needs of people's spiritual life, TV programs are professional, informative and entertaining, suitable for people of different ages and classes, and easy to interact with the audience. 3. It is the main way of information transmission, with the advantages of large amount of information, strong visibility, multi-angle and wide coverage, which broadens people's horizons and has great influence on society.

A summary of research-based learning

Evaluation in this lesson

What are the advantages of online media compared with other mass media?

The key to solving the problem: draw a conclusion through comparison.

Highlight the difference between online media and other media.

A: Network advantages: (1) Integrate the advantages of newspapers, radio and television; (2) low cost; (3) can be highly interactive, two-way transmission; (4) Information can be obtained more actively, conveniently and to the maximum extent.

Learning extension (short answer)