Japan Pavilion Japan will build a national pavilion with a height of about 24 meters and an area of 6,000 square meters in the Expo site with the theme of "harmony between heart and technology", which will integrate traditional Japanese characteristics and modern styles. The pavilion will inherit the concept of "coexistence with nature" of the 2005 Aichi World Expo, and show the world a real Japan and a new urban lifestyle with sustainable development in 2 1 century.
Name of Exhibition Hall: Japan National Pavilion (Purple Silkworm Pavilion)
Location of the exhibition hall: Zone A of Shanghai World Expo Park
Theme of exhibition hall: the sum of heart and technology
Styling Highlights: The semi-circular dome is like a "robotech".
Building area: 6000 square meters
Start time: February 2009
Designer: Nihon Sekkei, Japan co., ltd
Pavilion type: self-built pavilion
Confirm the exhibition time: June 5438+ 10, 2006.
Date of signing the contract: June 28, 2008 +65438.
Construction date: February 27, 2009
Directory [hidden]
Name meaning
Brief introduction of the author of pavilion logo
Another name for the Japan Pavilion
Exhibition theme
Highlights of energy saving and environmental protection in the exhibition hall
Put on more than 6400 musicals.
From the perspective of envoys to Tang Dynasty
National treasure silk weaving art returns to mother's house
The robot musician plays the violin.
architectural appearance
Content display
relevant information
Sponsor Panasonic Co., Ltd.
Toyota motor corporation
Canon Corp.
Mitsubishi enterprise group
Fujitsu company
Hitachi group
Bridgestone Corp.
Toshiba Corp.
Japan Trade Association, enterprise legal person
Shiseido company
Komatsu company
Name meaning
Brief introduction of the author of pavilion logo
Another name for the Japan Pavilion
Exhibition theme
Highlights of energy saving and environmental protection in the exhibition hall
Put on more than 6400 musicals.
From the perspective of envoys to Tang Dynasty
National treasure silk weaving art returns to mother's house
The robot musician plays the violin.
architectural appearance
Content display
relevant information
Sponsoring enterprise
Panasonic Corporation Toyota Motor Corporation Canon Corporation Mitsubishi Corporation Fujitsu Corporation Hitachi Corporation Bridgestone Corporation Toshiba Corporation Japan Trade Association Corporation Shiseido Corporation Komatsu Corporation.
[Edit this paragraph] Name meaning
At the end of February 2009, the construction project of the Japan Pavilion was officially launched, and at the same time, Japan announced the public collection of nicknames for the Japan Pavilion. As of March 27th, the last day of nickname collection for Japan Pavilion (Purple Silkworm Island Pavilion), * * * has received 3,588 works, 96% of which are from China. The judging committee chaired by Mr. Tanino Sakutaro, former Japanese ambassador to China and vice president of Japan-China Friendship Association, finally decided to take "Purple Silkworm Island" proposed by Japanese women as another name for the Japan Pavilion after repeated evaluation and deliberation. No matter in China or Japan, purple is a noble color, and at the same time, the faint purple is very close to the color of the appearance of the Japanese Pavilion. Silkworm is a symbol of longevity in China, and an arc dome is formed outside the Japanese Pavilion building, just like a huge cocoon dotted with the Expo site. The process of extracting silk from cocoon, making silk thread and weaving silk was also introduced to Japan from China, which is a symbol of "connection" between China and Japan. "Purple Silkworm Island" vividly shows the appearance and characteristics of the Japan Pavilion, which can make it easier for visitors to identify it in the vast Expo Park. At the same time, the nickname "Purple Silkworm Island" also reflects the message that the Japan Pavilion wants to convey-face the future, set up lofty ideals and grow stronger forever. [ 1]
[Edit this paragraph] Pavilion logo
The Japan Pavilion is marked with "Smiles Connected", "Smile" in Japanese and "Smile to Smile" in English. This logo design not only fully embodies the core information of the Japan Pavilion-connection, but more importantly, expresses the theme of cherishing "the connection of the soul". Designers use the gentle curve of Japanese initials "J" to outline the smiling faces connected with each other, presenting a beautiful future society full of happy smiles for people. The color of smiling face is Zhu, which symbolizes Japan-China friendship. The design of "Smile Connected" will be used as the unified logo of the Japan Pavilion at the Shanghai World Expo and will be applied to various publicity activities of the Japan Pavilion in the future. At the same time, the logo of the Japan Pavilion will also be hung on the external wall of the building.
Brief introduction of the author
Design of Okamura Kenbo Newspaper Hall of Japanese Robotics Company.
[Edit this paragraph] Nickname of Japan Pavilion
Nickname of Japan Pavilion: Purple Silkworm Island Japanese: かぃこじま English Description: Purple Silkworm Island collected nicknames of Japan Pavilion for ordinary people in Japan and China, and selected "Purple Silkworm Island" as the nickname of Japan Pavilion from nearly 3,600 works. Purple is the main color of the architectural appearance of Japan Pavilion. Whether in China or in Japan, it represents a noble color. Silkworm Island is reminiscent of the cocoon-like appearance of the Japan Pavilion. Silk made of cocoon is a symbol of the "connection" between Chinese and Japanese cultures. Silkworms emerge from their cocoons and are reborn in a noble manner, which symbolizes longevity in China. "Purple Silkworm Island" not only conveys this nobility, but also has an expectation for future development, so it is chosen as another name for the Japan Pavilion.
[Edit this paragraph] Exhibition theme
The theme of the Japan Pavilion is "the sum of heart and technology", and the core message to be conveyed is "connection! For a peaceful and bright future. " The mascot of the World Expo (Haibao) is to show China's Japanese culture and technology through the "past" exhibition area, such as sending envoys to the Tang Dynasty and weaving in the west; Show animation, robots and other technologies and images in the "now" exhibition area; Musicals and other performances in the "Future" exhibition area use "the sum of skills" to solve the environmental problems faced by mankind and realize "the sum of hearts". The visit time of the three exhibition areas is about 1 hour, which can accommodate 1500 people. The theme of the Japan Pavilion will be perfectly interpreted through the story of saving the "Oriental Pearl" Zhu. Through environmental protection and joint efforts, the Chinese and Japanese people have brought Japan back to the West. [2]
[Edit this paragraph] Highlights of the exhibition hall
Energy conservation and environmental protection
The design of the Japan Pavilion adopts environmental control technology to maximize the use of natural resources such as light, water and air. The exterior of the exhibition hall is transparent. The iconic double-layer outer membrane of China World Expo 20 10 and the built-in solar cell can make full use of solar energy resources and realize efficient light guiding and power generation. The exhibition hall will adopt the latest technologies such as circulating breathing holes.
Put on more than 6400 musicals.
In the Japan Pavilion, there is a traditional wooden theater that can accommodate 500 spectators. During the World Expo from May 20 1 year to May 2065 438+0, about 35 musicals reflecting Japan-China friendship and Japan-China cooperation will be staged here every day. The musical lasts about 20 minutes and is performed by three groups of actors in a cycle, with more than 6,400 performances in half a year.
From the perspective of envoys to Tang Dynasty
When you visit the Japan Pavilion, you will first see a series of exhibitions reflecting the long history of exchanges between Japan and China, such as sending envoys to the Tang Dynasty and Jian Zhen's eastward expedition. These legends written by historical pioneers with their hearts and beliefs still have the power to stir people's hearts after more than a thousand years, calling for the echo of "harmony" and "faith" between Japan and China.
National treasure silk weaving art returns to mother's house
Xialei weaving is known as Japan's national treasure silk weaving art, which has a history of 1200 years in Japan. This braid is made of various colors of silk and gold thread. The brocade woven from this is famous for its high artistic value. This art evolved from the weaving technology of China court. During the period from 15 to 16, China's dignified and elegant court knitting technology, including gold and silver knitting technology, was introduced to Japan. Today, Xiarray's handmade fabrics are still a symbol of luxury and status. Xiqinzhi will "go back to her mother's house" at the Japan Pavilion of the 20 10 Shanghai World Expo.
The robot musician plays the violin.
Visitors will be able to experience various technologies in the future, such as the world's first "universal camera" equipped with ultra-high-definition and ultra-telescopic functions, which can automatically take pictures after recognizing smiles while shooting videos; Companion robots that can meet the needs of an aging society and provide "nursing and medical assistance" and "housework assistance", as well as robots that can play the violin with skilled string rolling and bow drawing skills.
[Edit this paragraph] Architectural appearance
Purple Silkworm Island is one of the largest national pavilions in the Shanghai World Expo, and it is also an unprecedented pavilion in the history of Japanese participation in the World Expo. This first public "behemoth" is about 24 meters high and covers an area of about 6,000 square meters. The exterior of the exhibition hall is silvery white, wrapped in an ultra-light "membrane structure" containing solar power generation devices, forming a semi-circular dome, just like a "robotech". This is a "breathing pavilion" that will breathe with nature. It seems to continue and inherit the theme of the Aichi World Expo and be integrated into the theme of the Shanghai World Expo. The design of the exhibition hall adopts environmental control technology, which makes the maximum use of natural resources such as light, water and air. The double-layer outer film with high light transmittance outside the exhibition hall and the internal solar cell can make full use of solar energy resources and realize efficient light guide and power generation; The exhibition hall will adopt the latest technologies such as circulating breathing holes. Structurally, the Japan Pavilion adopts semi-circular light structures such as roofs and external walls, which have little impact on the surrounding environment during construction.
[Edit this paragraph] Content display
The Japan Pavilion will combine traditional Japanese characteristics with modern styles. Through the narration of the past, present and future, visitors can understand a real Japan and the sustainable lifestyle of the 2 1 century new urban exhibition area (centered on sending envoys to the Tang Dynasty) under the feeling of vision, touch and hearing. The Japan Pavilion of Shanghai World Expo can accommodate 1800 people at the same time. Before entering the exhibition hall, visitors don't know what kind of scene will appear in front of them. They embarked on a journey from the past to the present and across the future. Cutting-edge technology, large video theaters, high-tech robots ... tourists are immersed in the novel atmosphere that is constantly emerging. The visual effect of internal display is always in the constant transformation between macro and micro, and I am afraid that only people who are there can feel something in different moods. In the past, tourists could see the envoys of the Tang Dynasty, Chinese characters and the traditional architectural style of China, which were familiar to China people. This may be a "gift" specially prepared by Japan for tourists from China. In the current exhibition area, there are six groups of exhibition spaces. Some of them will show cutting-edge technologies that can help solve global problems, such as energy-saving technologies and water purification technologies; In addition, it will also show personal achievements that can be put into practice, such as roof greening and water resources protection. Let visitors experience the "sum of technology" and feel the connection with the soul contained in it. In the future exhibition area, people's expectations for a better future will be presented in detail through wonderful performances. In a large video theater that can accommodate 600 people, the exhibition area will show visitors the connection of hearts, which is extremely important for realizing "harmony of hearts", that is, peace of mind, comfort and confidence in the future society. The activity hall of the Japan Pavilion will also play an important role in the whole building. /kloc-during the 0/84 day exhibition, various activities will be held in the activity hall. From the scene accompanied by high-tech robots, you can taste exquisite Japanese cuisine ... In short, "what matters is not just what you see, but what you feel".
[Edit this paragraph] Related information
On February 27th, 2009, the foundation laying ceremony and press conference of the Japanese Pavilion of China 20 10 Shanghai World Expo was held in Shanghai. Former Japanese BIE Prime Minister Yasuo Fukuda, Japanese Deputy Minister of Economy, Trade and Industry Ji Chuan, General Representative of Japan Pavilion of 20 10 Shanghai World Expo Tsumoto Hiroshi, Consul General of Japanese Consulate General in Shanghai Yokoi Yu, and full-time Deputy Director of the Executive Committee of Shanghai World Expo Zhong Yanqun attended the groundbreaking ceremony. Japan Pavilion of China 20 10 Shanghai World Expo will build a national pavilion with a height of about 24 meters and an area of 6,000 square meters in the Expo site, with the theme of "harmony of heart and harmony of science and technology" and integrating traditional Japanese characteristics and modern styles. The pavilion will inherit the concept of "coexistence with nature" of the 2005 Aichi World Expo, and show the world a real Japan and a new urban lifestyle with sustainable development in 2 1 century. The Japan Pavilion has three main exhibition areas. The first one shows the close relationship between China and Japan, the second one will discuss the various problems facing the earth at present, and the third one will focus on theme performances, and interpret the theme of the third main exhibition area-spiritual connection and bright future through musical. Japan Pavilion will convey "connection" to visitors from five senses: sight, hearing, taste, smell and touch. For a harmonious and beautiful future. The Japan Pavilion will be divided into three exhibition areas: the past, the present and the future, so as to solve the environmental problems faced by mankind with the "sum of technology" and realize the "sum of heart". At the last appearance, the smiling faces of tourists will stay in the Japan Pavilion and choose the best smiling face of the week. The visit time of the three exhibition areas is about 1 hour, which can accommodate 1.5 million people, and the estimated daily reception capacity is about 20,000 people.
[Edit this paragraph] Host enterprise
The Japan Pavilion participated in the exhibition in the form of integration of government and people. The following enterprises and organizations agree to the participation policy of the Japan Pavilion and give them support. Matsushita co., ltd
Panasonic cheers for the largest Shanghai World Expo in history. By providing the latest technical support for the Japan Pavilion, we will contribute to the success of the Shanghai World Expo. Kōnosuke Matsushita founded Panasonic in 19 18, and Deng Xiaoping visited Panasonic in 1978. During the meeting, Kōnosuke Matsushita expressed his determination to contribute to the development of electronic industry in China. Subsequently, with the help of all walks of life in China, Panasonic was fortunate to participate in the vigorous development of China. In the Japan Pavilion, Panasonic uses the world's largest 152 inch ultra-high precision plasma display, the latest high-precision sensing technology and network technology, and uses the information window "life wall" designed by the whole wall to show visitors the future image and communication mode. Panasonic wishes the Shanghai World Expo a success and contributes to deepening the "connection" of the world.
Toyota motor corporation
Since its establishment, Toyota has been making unremitting efforts to "create a rich society through cars". In the future, we will, as always, be an "excellent corporate citizen" trusted by the international community and seek harmony with people, society and the earth's environment in order to realize the development of enterprises. In Japan Pavilion, you can enjoy i-REAL developed by Toyota, which is a personal mobile vehicle that uses the least energy to realize human's desire to move freely. Simple operation, lightness, beauty and freedom. While feeling the sunshine and breeze passing through your skin, meeting strangers really makes you enter a brand-new concept car that blends in with the surrounding world. Companion robot was developed by Toyota Company to assist human medical treatment and housework. It is a bipedal walking type, which realizes the fine activities of human hands and arms with high control technology. This time, you will appreciate the robot playing the violin flexibly with strings and bows.
Canon Corp.
Canon Company put forward the concept of "* * * life". Canon's pursuit of "* * * life" refers to the realization of a "society in which all mankind can live together forever, work together and live happily". This has something in common with the nature protection concept of "cherishing the natural landscape of mountain villages" advocated by the Japan Pavilion and the information of "for a better future" expressed by the museum. In the Japan Pavilion, Canon provided a "universal camera" with the function of automatically shooting smiling faces, showing a brand-new image world. Canon also used a digital SLR camera to divide the natural landscape of Japanese mountain villages into 400 frames for shooting, and used a large format printer to print out "super realistic huge photos" to make murals at the venue, providing the audience with an incredible space with great visual depth and strong three-dimensional sense. In addition, the smiling faces of the guests will be photographed and displayed on multiple display screens in the venue. Let's wish the logo of the Japan Pavilion "Smile Connection" to go from Shanghai to the world.
Mitsubishi enterprise group
Mitsubishi Group develops its business with the three guiding principles of "serving the public in the future (social contribution)", "doing things aboveboard (fair spirit)" and "establishing trade (global vision)". "Connect the Japan Pavilion to create a harmonious future." Consistent with the concept, Mitsubishi Group is striving to create a comfortable life for mankind and realize its future dream. At the Expo, Mitsubishi will not only show wakamaru, a dialogue robot, on a zero-pollution stage, but also introduce the most advanced technologies such as electric vehicles and underground storage technology for carbon dioxide recovery.
Fujitsu company
Fujitsu fully agrees with the purpose of hosting the 20 10 Shanghai World Expo. As a partner of the Japan Pavilion, I have run an entertainment website for the Japan Pavilion. We hope more people will log on to this website. This year, Fujitsu celebrated its 75th anniversary and established a new brand promise to "create the future with you". This sentence contains Fujitsu's ideal: "Create a prosperous future with you". Fujitsu will continue to focus on people-oriented IT systems in the future and make contributions to building a safe, prosperous and dreamy society.
Hitachi group
Hitachi Group sponsored the Japan Pavilion of the Shanghai World Expo and provided the imaging equipment used in the pavilion. Japan Pavilion adheres to the concept of "coexistence with nature", and Hitachi Group hopes to make positive contributions to the World Expo, a grand event jointly held by the government and the people. This year, Hitachi Group celebrated its100th anniversary. Since the establishment of 19 10, Hitachi has always implemented the corporate philosophy of "contributing to the society through excellent independent technology and product development" and strived for a win-win situation with the local society. Japanese people love the Japanese Pavilion named "Purple Silkworm Island", which symbolizes the friendship between China and China from history to the future. Hitachi Group also sincerely wishes the World Expo and the Japan Pavilion a success.
Bridgestone Corp.
Bridgestone Group, as a multinational enterprise with operations in China and other parts of the world, has been adhering to the corporate philosophy of contributing to the extensive social development and the protection of the earth's environment. This time, we support the exhibition purpose of the Japan Pavilion and hope to create a safe and comfortable future for people in Shanghai and around the world through co-sponsorship. In addition, we will cooperate with JAF to introduce traffic safety and green driving to tourists through stage performances from July 9 to 14 to support the theme of this World Expo-"Better City, Better Life".
Toshiba Corp.
Based on respecting people and aiming at creating rich value, Toshiba Group is committed to becoming an enterprise group that contributes to people's life and culture in the world. As an "enterprise on earth", Toshiba Group is committed to contributing to the prevention of global greenhouse effect in the fields of energy and environmental protection. We understand different cultures, customs, history and habits in the world, respect cultural diversity, and participate in the United Nations global compact on the universal principles of "human rights, labor and environmental protection" to promote CSR management. Toshiba strives to make more contributions to the development of Japanese Trade Fair, an enterprise group in China.
Japan Trade Association, enterprise legal person
Japan Trade Fair, a corporate body, is an industry organization with trading companies and trade groups as full members, aiming at making contributions to the development of the international community through trade, and extensively carrying out policy suggestions and various business activities. The following 17 companies sponsored the activities of the Japan Pavilion of the Shanghai World Expo through the Japan Fair: Butterfly, Sakamoto Xingye, Hitachi Hi-Tech, Rice Industry, Itochu Corporation, Iwatani Corporation, JFE Corporation, Jinsong Corporation, Xinghe Corporation, Marubeni Corporation, Mitsubishi Corporation, Mitsui Corporation, Nagase Corporation, Shuangri Corporation, Sumitomo Corporation and Sumitomo Corporation.
Shiseido company
The name of the company comes from Shiseido Company in China Yijing. Based on the corporate philosophy of "We aim to seek new and richer sources of value and use them to add more beauty to customers' life and culture", we have been selling cosmetics in China since 198 1. This time, Shiseido will sponsor the Japan Pavilion with the theme of "Harmony of Heart and Harmony of Technology" and carry out publicity activities in fashion shows, beauty lectures and other fields, for the sake of Japan-China friendship and to express gratitude to China. In addition, a beauty lecture will be held for the reception staff of the Japan Pavilion to support them to welcome VIPs from all over the world in the spirit of "serving customers wholeheartedly". Japan Telecom Telephone Company? NTT DOCOMO, INC. NTT Group is committed to popularizing and expanding the most advanced broadband network, and at the same time, it has made use of this powerful network foundation to build a colorful ubiquitous service platform for broadband networks. In addition, NTT's business structure is also changing towards expanding new areas such as global commerce, intellectual property categories and overall solutions. NTT hopes to help enterprises strengthen their competitiveness, enhance their value, and at the same time effectively use ICT to reduce the environmental load, thus contributing to economic growth and solving the problems faced by the whole society and even the whole planet.
Komatsu company
Komatsu Manufacturing Co., Ltd. is a manufacturer of construction machinery and industrial machinery. Since 1956, it has been in friendly contact with the people of China for more than 50 years. Today, Komatsu has 20 enterprises in China and more than 2,500 employees in China. Komatsu's idea of "pursuing the harmony between urban construction and a better life" coincides with the theme of "Better City, Better Life" of Shanghai World Expo. Today, Komatsu is committed to providing excellent comprehensive solutions for users around the world with IT technologies such as its environmentally friendly hybrid construction machinery and leading GPS vehicle information management system.