Toyota Motor Corporation was founded by Akio Toyoda/Ichiro in Showa 12, so it was named after him. However, the romanization of TOYOTA replaced the original name with TOYOTA, because the pronunciation of TA is better than that of voiced DA. When the word Toyota is written under a Japanese pen name, it becomes eight paintings. Since ancient times, the Japanese have believed that the Chinese character "eight" has a wider meaning as it goes down. This is not only the hope that Toyota will prosper, but also the hope that Japan as a whole will prosper.
The meaning of Toyota logo
This logo was released at 1988 10, the 50th anniversary of Toyota's founding, and the design focused on the symmetrical structure of the ellipse. The ellipse is a curve with two centers, which shows that automobile manufacturers and customers are soul mates. And the two ellipses are combined vertically and horizontally, representing the first letter T of Toyota. The space behind shows that Toyota's advanced technology is expanding and extending all over the world, facing the future and the universe.
The history of Toyota
1930, Akio Toyoda died at the age of 63. He left the children a thriving cotton mill with nearly 10,000 employees. At the end of 19, George started this enterprise with his new loom, and at the same time created a working method of uninterrupted supply and avoiding inventory, which increased the productivity by 50% and greatly reduced the textile cost. This method is now called "just-in-time working method" At that time, Toyota saw that its future products had been exported from cotton mills to old car yards all over the world, so Ichiro, the eldest son born in Simi and 1894, was full of interest in the world outside Japan. Kiichiro has visited Europe and America. He was deeply shocked by the vigorous industrial revolution in Europe and America, and the car made his blood boil. He thinks that cars will be an important means of transportation in the future. At that time, Japan was still a less wealthy country, with only three small-scale automobile factories, with an annual output of only a few hundred vehicles, while the Ford Company of the United States rolled off 10,000 Model T vehicles every day. Zuo Ji and his son decided to set foot in the field of automobile manufacturing and put it into production when the economic situation improved. George died young and didn't see the birth of the first Toyota. 1June, 933, my son Hao Shi invested only130,000 USD to set up the automobile department. After designing the AA prototype, the first car named AA came out in May 1933. 1 year later, A 1 started small batch production. This is a large car with a streamlined and beautiful shell, imitating the Chrysler Airflow model at that time, equipped with a 6-cylinder 3.4-liter engine with an output of 62 HP (46 kW). However, at that time, the number of cars in Japan was very small, and the market especially needed vans, so Akio Toyoda invested the most in the research and development of vans.
1937, Toyota produced 40 13 cars, of which only 577 were AA cars and AB convertibles. It was also during this period that the company decided to change its name to Toyota. It is said that a female fortune teller suggested this change, because in Japanese, Toyota's writing symbols and shapes are more beautiful, with eight characters, and eight is an auspicious number in Japan. When legends are better than reality, people always believe in legends.
1940, Toyota produced about l5000 cars, 98% of which were vans. At that time, it introduced a brand-new compact car with a 4-cylinder 2.2-liter 48-horsepower engine, which was closer to Sweden's rich PV60 in appearance. The witch suggested changing its name to Chetian, starting with imitation. Although Toyota doesn't have much experience in cars. But it sticks to a creed: imitation is simpler than creation, and it would be better if it can be improved while imitating. Ichiro and his father's philosophy come down in one continuous line. He knows that the first thing to do is to produce safe, solid, economical and traditional cars, not innovative products. So for a long time, all Toyota cars have such characteristics.
1945, Japan was defeated. The entire Japanese archipelago is devastated, its economy is devastated, roads are destroyed and raw materials are scarce. However, Toyota quickly recovered from the ruins of the war. Due to the extremely poor road conditions after the war, the company focused its production on vans and four-wheel drive vehicles, rather than light vehicles. It was not until 1955 that Toyota introduced a beautifully designed car with a displacement of 1.5 liter. It was named Crown RS, and two years later it was exported to the United States under the name of Toyopet. In fact, the car is very traditional, without using any modern technology, but it is exquisite, well-equipped, solid and inexpensive. It is indeed more attractive than the Volkswagen Beetle and has achieved good results in the American market. Crown Motors urged Toyota to quickly set up sales outlets in the United States, Venezuela, Thailand and South Africa, and then set up factories in these countries. Cheap and high-quality Toyota cars are very popular in the global market. 1962, Toyota began to March into Europe. This year, Toyota's output exceeded the million mark for the first time. The 1960s was an era of great development for Toyota. Its automobile output was only 200,000 vehicles in 196 1 year, and soared to 2 million vehicles in1year, making it the third largest automobile manufacturer in the world.
Compared with other manufacturers, Toyota understood earlier that the world is its market. To this end, Toyota has set up factories in many countries around the world. After Toyota set up factories in the United States, Peru, South Africa and Thailand, 199 1 set up factories in China, 1993 set up factories in Britain, and finally 200 1 set up factories in France. At present, Toyota has set up 56 automobile factories around the world. Of course, Toyota products are also remarkable. 1966. Toyota introduced the Corolla car with a displacement of 1000ml. This car is made by Opel Kadett in Germany, but there is nothing special except the beautiful body. The design is very traditional, still using front engine, rear wheel drive, tough axle and drum brake. This design is almost out of date, because Toyota's competitors are already applying new technologies such as front-wheel drive, disc brakes and independent suspension of wheels. But importantly, Corolla inherited the value concept of retired founder Kiichiro from 1950, that is, the car should be practical, perfect, comfortable to operate, fully equipped, exquisite in workmanship and competitive in price. So although there is nothing magical about Corolla, it gives car buyers a sense of value for money. Just like Toyota's new slogan at that time, "My Toyota is awesome", Corolla quickly swept the world. Now, for Toyota, Corolla is a lucky name. The eighth generation Corolla, born in 1997, is about to reach 25 million vehicles. Of course, the current model is very different from the prototype of 1966 except the name. Because of this, many fans don't admit that Corolla broke the sales record of Volkswagen Beetle. Toyota has achieved success after success by using this well-known and recognized name. Celica, a coupe launched at the end of 1970, has a production of about 4 million vehicles; 3 million land cruisers) 3 million and 5 million Crown cruisers; Even more amazing is the four-wheel drive Hi Lux, with a production of 654.38+million units.
Toyota has developed more than 50 models, forming a huge Toyota car series. However, the company found that although Toyota is generally popular with the public, it lacks the image of a high-end brand. Of course, Toyota has also launched iconic cars in history and won respect. For example, the 2000GT introduced in the late 1960s, and the later luxury versions of CenturyV8 and Vl2 were collected by Japanese celebrities. In order to compete with Mercedes-Benz and BMW, Toyota decided to build a new high-end brand and named it Lexus. The first Lexus was launched at the Detroit Auto Show in 1989, and its design was inspired by abandoning the car. This is Lexus V8, which is sedate, luxurious, exquisite and high-grade, creating a high-grade brand image, but the price of Chetian Chunqiuzhang is 30% cheaper than that of Mercedes-Benz at the same level. Americans soon fell in love with Lexus, especially its unparalleled cost performance and surprisingly low noise. However, Lexus has been left out in Europe. Europeans value brands with a long history, not just the inherent quality of products. At present, the Lexus series is constantly expanding, adding 6-cylinder Lexus 30D, 2-liter Lexus 200 and the popular RX luxury four-wheel drive. In 2000, the total output of Lexus vehicles was 260,000, and 2,654,38+0.10 million vehicles were sold in the United States alone. This achievement makes Lexus ranked first in the sales of high-end cars in the United States, surpassing Mercedes-Benz and BMW. Facts have proved that Toyota's choice is correct. Now, the Japanese company is aiming at the top spot of the world's second largest automobile manufacturer. Like Kiichiro's wish, maybe this goal is not whimsical.
Existing models and production areas
FAW Toyota: New Vios, Land Cruiser, Prado, Corolla, Vios, Reiz, Crown, Trius and Prius.
Sichuan Toyota: Kauste
GAC Toyota: yaris, Highlander, Camry
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