So what books do we read from the media?
1. Books related to your industry
You will have a positioning process before starting to operate from the media. Then, if you want to run your own media well, you must naturally become an expert in your own content field.
Industry-related books can make you grow systematically.
2. Books operated by the media
Here is a recommendation.
Basic book: design points: advertising, copywriting, creativity, insight, etc.
Confessions of an Advertiser david ogilvy.
Science Advertising+My Advertising Career Hopkins
Creativity james webb young
"Insight" Phil Dusenberg
"Blue Circuit" Performs "Big Idea" George Lewis
3. New content from the media industry
Feel the charm of advertising by understanding the cultural fields of top companies.
4A- Ogilvy (Ogilvy's point of view, Ogilvy's celebrity),
Leo Boehner et al 4A
Real estate companies: Huo Feng, Flamingo, Range Rover, Ogilvy & Mather, Dear, etc.
Since the media, it is also marketing.
4. actual combat
Open an account and call right away. After this process comes down, you will know how to do it.
Here is the creative marketing circle, where experienced e-commerce operators, internet experts and marketing consultants share marketing dry goods every day. Welcome attention!