Rapid development stage.
Before 2 1 century, it can be divided into agricultural era and industrial era. With the continuous progress of science and technology, 2 1 century has become an era of knowledge economy, information and technology. 2 1 The middle of the century is from 2040 to 2050. At this time, Marriott Hotel has developed rapidly on the basis of its existing advantages.
Marriott International Hotel Group, namely Marriott International, is the leading international hotel management company in the world. Marriott has more than 6,500 hotels and 30 brands in 65,438+030 countries and regions around the world. Marriott International is headquartered in Bethesda, Maryland, USA. Its financial income in fiscal year 20 1 1 exceeded1200 million USD. 20 17 On August 7th, Alibaba Group and Marriott International jointly announced that they had reached a comprehensive strategic cooperation, and they would set up a joint venture company. On 20 18 65438+ 10/2, Wang Xiaofeng, Deputy Director of China National Tourism Administration, interviewed Shi, President and Managing Director of Marriott International Asia Pacific, stressing that the red line of China's sovereignty and territorial integrity should not be challenged or crossed. Shi admitted his mistake and made a rectification guarantee. He has cancelled the contract with the relevant outsourcing company and suspended the position of a related employee.
I want to know about the development history of Marriott Hotel Group?
Marriott International is a world-renowned hotel management company and one of Fortune 500 companies. Marriott International was founded in 1927 and headquartered in Washington, USA. At present, Marriott International owns 265,438+0 famous hotel brands, operates more than 4,000 hotels around the world, and has an annual turnover of nearly $20 billion. It has been rated as the most outstanding company in the hotel industry by world-renowned business magazines and media for many times. The development of Marriott International originated from 1927. The late Willard Mariott founded the company's early small-scale beer shop named "Hot Shop" in Washington, USA, which quickly developed into a well-known chain restaurant with fast service, considerate service, reasonable price and consistent product quality. The key to its successful experience is that employees and customers have been the most important business of the company since its establishment. The business philosophy founded by Mr Willard marriott is that if you can make employees feel proud of their work, they will provide quality services to customers. On this basis, the successful operation of chain "hot-selling stores" provided congenital conditions for marriott to set foot in the later development of the hotel industry. The first Marriott Hotel opened in Washington, DC on 1957. Under the guidance of the company's core business philosophy and based on early successful management experience, Marriott Hotel has grown rapidly and made great progress. This newly-joined hotel is famous for its luxurious facilities from the beginning, and enjoys a high reputation in the hotel industry for its stable product quality and excellent service. By 198 1, the number of Marriott hotels has exceeded 100, and there are more than 40,000 high-standard rooms, which set an annual sales of $2 billion that year. In 1980s, Marriott carefully designed and founded Courtyard by Marriott according to market development and specific needs. 1983, the first Marriott hotel in America officially opened. Courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard courtyard. Soon, it became a leader in other industries. 1984, J.W. Marriott Hotel named after the founder of the company opened in Washington, USA. J.W. Marriott Hotel brand is an ultra-luxury hotel brand upgraded on the basis of Marriott Hotel standards, providing guests with more luxurious and comfortable facilities and distinctive high-level services. Since then, 1987, Marriott Company acquired "ResidenceInn", which is characterized by all hotel rooms being suite facilities, mainly providing convenient and practical suites and corresponding services for long-term guests. In the same year, Marriott launched two new brand hotels, FairfieldInn and MarriottSuites. By the end of 1989, Marriott has developed into a large hotel group with 539 hotels and 134000 rooms. In the sustained and rapid development, Marriott International acquired the Ritz-Carlton, the world's leading top luxury hotel chain, with 1995. This move makes Marriott the first hotel group to have high-quality brands of various grades. Later, at 1997, we successively completed the acquisition of Renaissance and its affiliated New World Hotel Chain and ramadain International Hotel Chain. This has enabled Marriott International to achieve a substantial increase in the number of hotels in the world, especially in the Asia-Pacific region, and become a leading hotel group. Marriott International entered the China hotel market on 1997, and has developed rapidly since then. At present, the Ritz-Carlton Hotel, JW Marriott Hotel, Marriott Hotel, Renaissance Hotel, Courtyard by Marriott Hotel and Marriott Executive Apartment under Marriott International operate 73 hotels in China, as well as hotels currently under construction.
2 1 century, which stage does the historical development of Marriott Hotel's expansion in China belong to?
Rapid expansion stage.
Marriott International entered the hotel market in Chinese mainland from 65438 to 0997, and developed rapidly thereafter. 20 12 In June, Marriott International announced that it would invest 2.6 billion to 2.8 billion dollars to increase the number of hotels by 20 14, and planned to double the number of hotels in Asia, with the largest expansion in China.
Advantages and disadvantages of Marriott Hotel
The advantages of Marriott Hotel are brand advantage, market advantage and investment advantage, while the disadvantage is that the room price pricing is the highest among hotels of the same type.
1, brand advantage
Marriott Hotel has rich brand resources and high brand awareness. The headquarters continues to promote the brand through various ways and channels, and combines with major platforms to deepen the brand impression and make the management and marketing of franchisees easier.
2. Market advantage
The joining project of Marriott Hotel has a good market prospect, because the brand headquarters has a strong team to assist entrepreneurs, to assist their stores in product innovation, research and development, production and other aspects, and to provide a variety of team services, which makes the operating income of their branches in the industry better guaranteed.
3. Investment advantages
Marriott Hotel Headquarters has an excellent management team, and each Marriott hotel store will have a different business model and make different business adjustments according to the actual situation of Marriott Hotel.
History:
Marriott International is a world-renowned hotel management company and one of Fortune 500 companies. Marriott International was founded in 1927 and headquartered in Washington, USA. Marriott International owns 265,438+0 famous hotel brands, operates more than 4,000 hotels around the world, and has an annual turnover of nearly $20 billion. It has been rated as the most outstanding company in the hotel industry by world-renowned business magazines and media for many times.
The development of Marriott International originated from 1927. The late Willard Mariott founded an early small-scale beer shop in Washington, USA, and named it "Hot Shop".
In the future, it will soon develop into a well-known chain restaurant with fast service, thoughtful service, fair price and persistent product quality.