Andema, Chinese name Andema, American sports equipment brand, (NYSE code UA) Andema's headquarters is in Baltimore, Maryland. The company was founded on 1996 by former Maryland football star Kevin Pollan. At the same time, the company also designed and manufactured many other sports equipment, mainly basketball shoes and running shoes.

UA mainly produces tight underwear (for example, under basketball uniforms and baseball uniforms) or shoulder pads (for example, shoulder pads for American football or hockey), but in addition, UA also produces sweaters, ordinary Tee, long sweatpants and so on.

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Brand history

The company was founded on 1996 by former Maryland soccer star Kevin Plank. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise.

In 2003, the company began to advertise with the theme of "Warriors", and their slogan was "We must protect this house" (this slogan is still in use today).

In August 2006, UA, Nike and Reebok became the three official sports shoes manufacturers in the NFL.

In May 2007, at the recent shareholders' meeting, CEO Kevin Plank announced a new marketing strategy: "Team Girl", which aimed at the women's sports market. At the same time, he also announced the expansion plan of the sports shoes department as early as 2008.

Baidu Encyclopedia-Andema