In ancient times, Danba area was called Jiamo Chawa Velvet, which means that people in Dongnuguo agricultural area, one of the four canyons in Tibetan areas, have a mild climate, often called Jiarong Velvet, which is an important part of Tibetans. Danba County has a long history, simple and touching folk customs, Jia Rong Tibetans who are good at singing and dancing, warm and hospitable, unique Jia Rong Tibetan villages, various forms of Danba Guo Zhuang, Jia Rong costumes with typical national characteristics, food culture, religious culture, marriage customs, traditional festivals, etiquette and funeral customs and other folk cultures, which constitute the colorful and distinctive folk tourism resources in Danba County, and are also places to carry out Jia Rong Tibetan folk tourism.

Traditional song and dance, drama, sports? The Tibetan people in Danba Jiarong are good at singing and dancing, and are known as the "hometown of singing and dancing". There are many folk dances, among which Danba Pottery and Bow and Sword Dance have the most national characteristics.

National costume? Jia Rong's Tibetan costume is quite representative in the whole Tibetan costume. Most clothes are made of high-grade materials such as woolen cloth and wool. Coats and overcoats are divided into big collars and small collars, as well as long dresses and short dresses. The collar and cuffs of the coat are inlaid with otter skin and leopard skin. The neckline and cuffs are inlaid with gold satin. Dresses are generally divided into formal clothes and casual clothes, which are used in different seasons.

Wedding and funeral customs? Tibetan young men and women make friends with the opposite sex through festivals, playing dam games, temple fairs, turning meridians, jumping pots and singing folk songs. In some places, ancient customs, such as hanging shirts and grabbing handkerchiefs, are still popular.