Brand concept:
First, a variety of flavors make you smile.
The changeable fresh taste and multi-level rich taste constantly stimulate consumers' taste buds and bring unprecedented delicious experience. The pleasure of taste makes consumers unconsciously raise their mouths and smile happily.
Second, the relaxed and pleasant brand personality makes you smile.
From the happiness-oriented marketing strategy, to the brand spokesperson of sunshine image, to all kinds of relaxed and pleasant brand advertisements, Joy always presents a cheerful and cheerful brand personality.
Third, advocate a happy attitude towards life and make you smile.
Happiness is an attitude towards life. In the eyes of Xerox brand, the source of happiness is irresistible delicious potato chips, which can bring physical and mental pleasure to consumers. Small potato chips, although they can't change the world. However, the attitude of happy life advocated by Joy Life is of great significance.
Corporate culture:
First of all, the product is based on the local market.
China has been a big country in food culture since ancient times. Keen taste researchers set their eyes on the profound China cuisine, based on the local, traveled all over China, explored different food cultures in the southeast and northwest, and collected delicious inspiration.
Second, adhere to the principle of innovation.
Innovation is always the most vivid productivity, and it is the same for potato chips. So happy taste innovation has been going on. Based on the taste preference of China people, Xerox not only introduced a variety of meat flavors to meet the diverse preferences of consumers.
Refer to the above? Baidu encyclopedia-fun