Anyone with a little common sense will realize the problem of such marketing. Therefore, it is puzzling why such a brainless marketing advertisement passed the preliminary examination and openly entered the public's field of vision. Is there no internal audit and inspection? Or does the relevant person in charge of the audit know?
In fact, if we go back in time, we will find that such a rollover seems to be exposed every once in a while. It is said that there is a failed copy of P&G's "women's feet stink"; A little further, there are advertisements by women underwear ads, real estate enterprises and car companies ... and every rollover marketing is finally ended in everyone's criticism and accusation, the following frame, cancellation and apology.
And this is also a place that makes people deeply puzzled. Obviously there are so many lessons, why do they appear again and again? Take the Fu incident as an example. It's less than two months since P&G overturned on March 24th. Why can't we learn a lesson from it and pay a little attention? Or does Fu think that punishment does not hurt the bones, and he is deliberately clever in predicting the cost of punishment?
Just like every bad marketing incident before, at present, in a voice of doubt, Fu has removed the relevant products and apologized, and the local market supervision department will also file an investigation.
Stealing chickens and not eating rice hurts both consumers and brand reputation. There is a way to do business, but in any case, product quality and honest management are the right way. People are happy to see a brand or industry become bigger and stronger, but a strong brand or enterprise should stick to the bottom line of morality and law, rather than conniving at a little accumulated arrogance.
I sincerely hope that this is the last malicious marketing, and I also hope that all businesses will have a long snack and don't pin their interests on the edge ball.