Extended data
Shen Wei's label:
1, Duan Yongping's favorite disciple.
Duan Yongping is probably one of the most legendary figures in business. 1989, Duan Yongping took over the bully with an annual loss of 2 million. After three years, the annual income of the bully was 10 billion. During 1995, Duan Yongping had a conflict with the bully, left his job and founded BBK, taking away six senior officers, among whom Shen Wei was one.
1999, Duan Yongping divided BBK into three parts and gave them to three people respectively: Shen Wei was in charge of BBK communication business; Huang Yihe is in charge of educational electronic business; Chen Mingyong is in charge of audio-visual business. In the future, the legend of Shen Wei and vivo has also begun.
2. Ambition and determination
Shen Wei, who started his own business, soon ushered in his own stage.
When we first took over BBK communication business, BBK cordless telephone was the absolute overlord in the market. However, with the entry of Nokia, Samsung and Motorola into the China market, domestic mobile phones soon came to a low ebb.
At this time, Shen Weijian believed that domestic mobile phones had a broad development space, and resolutely entered the mobile phone market (BBK at that time), and registered the brand vivo in 2009, which gave us the vivo we are seeing now.
Step 3 keep a low profile and exercise restraint
Vivo is extremely successful in brand marketing, but Shen Wei himself is extremely low-key. When 20 14 entered the media field of vision, it was difficult for people to associate him with vivo, but on the Internet, he last appeared in 10 years ago!
Shen Wei himself admits that he has little contact with people in the industry. He thinks that talking too much when communicating with peers will easily interfere with his own thoughts. He is more willing to communicate with suppliers and distributors.
Now all mobile phone brands like to hold press conferences. Where can Kan Kan talk about it? But Shen Wei rarely appears in the press conferences of vivo. Even if there is, it is often an ordinary audience.
4. Self-denial and self-cultivation
As the saying goes, shopping malls are like battlefields. In recent years, the mobile phone industry has been filled with smoke, and blood shed. For the sake of marketing, it seems common to attack and vilify peers.
For the upcoming 5G era, Shen Wei is still calm. He believes that as long as we grasp four aspects, vivo can do it for a longer time, namely: consumers, partners, employees and shareholders.
Reference source Baidu Encyclopedia-Shen Wei