Sheraton [1] is a brand of Starwood Hotels & Resorts Management Group, one of the top 500 hotels in the world.
Now (March 2006), Starwood Group is looking for the acquisition or joint opportunities of Asian hotel brands.
After the successful acquisition of Le Meridien Hotel on August 25th, 2005, Starwood Hotels & Resorts Group is looking for Asian brand hotels that can be acquired.
It is planned to acquire or unite an Asian high-end brand hotel with outstanding performance in China or Indian market.
Starwood's acquisition of Amy lasted four years.
1887 On March 7th, the founder of Sheraton, Ernest Henderson, was born in Sushushan Town, not far from Boston, USA.
Mr. Henderson 1933 started to enter the hotel industry. Sheraton is one of the two earliest hotels of Sheraton Hotel Company. 1937 established Sheraton Hotel Company, 1939 began to use the unified name of Sheraton. It was not until 1957 that Sheraton Company was established for 20 years that the first hotel was really built.
Sheraton 1963 has more than 700 hotels in more than 80 countries around the world.
Sheraton is strict in site selection, mainly choosing attractive metropolises and resorts.
In the hotel and casino industry, Starwood Group has a strong brand awareness in major markets around the world and is in a leading position in pricing.
Starwood Hotel has an excellent geographical location, mainly located in big cities and holiday resorts.
The criteria for the location of group hotels are: the development history of this area shows that there is a large and growing demand for full-service luxury high-end hotels in this area, and the space available for building stores is limited, so it is quite expensive to develop this space.
As the largest hotel group in the luxury and high-end segment of the hotel industry, the scale of Starwood Hotels strongly supports its core marketing and reservation system.
Starwood hotels focus on luxury and high-end market segments, while its brands focus on different secondary markets in this market.
Starwood hotels also occupy an important position in the casino industry, mainly operating this business through Caesar brand.
Sheraton Hotel provides a home away from home service for leisure tourists.
Starwood Hotels & Resorts International Group was originally named Starwood Accommodation Trust/Starwood Accommodation Company. ..
Before the name change, 1996 had 100 hotels and 26,483 rooms, with an annual income of $385.3 million.
During 1998, Starwood completed three major events: the renaming and merger of ITT Group and Westin Hotel, which had a considerable impact on its development.
Starwood is famous for its luxurious hotels.
The group's brands include St. The Regess, Luxury Select, Westin, Sheraton, Four Points and W Hotel.
Franchising 4 1.8%, entrusted management 28.5%, management with capital and others 29.7%.
In July 2005, Hotel magazine published the statistical data of 2004. Starwood USA (NYSE: HOT) ranks eighth with 733 hotels and 230,667 rooms. Ranked eighth in 2003, with 738 hotels and 229,247 guest rooms.
1983 entered the China market, with 9 hotels in China/kloc-0 and 7 hotels under construction 17.
Hotels in China have capital entrustment, franchise and selective operation. Hotels that have opened in China are located in metropolises and famous tourist cities, including two in Beijing and other hotels in Tianjin, Guilin, Xi, Wuxi, Nanjing, Suzhou and Sanya.
From June 5th to February 7th, 2003, Sheraton Management Company signed a contract with Dayun International Plaza to open a shop in Changsha. The five-star Sheraton Dayun International Hotel is scheduled to be completed in 2006.
On March 2 1 2004, Sheraton Hotels Group officially signed a contract with Volkswagen International (Shenzhen) Co., Ltd., and the hotel part of Volkswagen International Exchange Plaza was handed over to Sheraton Hotels Group for unified management, so that the largest single building in China with a building area of over 300,000 square meters entered the substantive start-up stage and will be fully put into use in 2005.
The architecture and project hardware of Dazhong * * International Trade Plaza are world-class, including the space and elevation design, curtain wall, elevator and air conditioning equipment, including the first helipad in the central area. The purpose is to build a super-class platform for multinational enterprises and Fortune 500 enterprises to enter the market.
On July 10, Starwood Group recruited assistant lobby manager for its Sheraton Sanya Resort Hotel through the "Absolute Challenge" column of CCTV Economic Channel, which attracted public attention.
On July 13, Mr. Nardini, general manager of Sheraton Sanya Resort Hotel, gave a welcome speech "without theoretical trace" at the symposium of Hainan tourist hotels held in Yantai International Hotel.
At the end of 2004, Sheraton signed a contract with Changsha Store.
On May 2, 2005, Xinjiang Tai Hao Industrial Development Co., Ltd. signed the Sheraton Hotel Agreement with Sheraton Overseas Management Company, and the hotel will open on May 0, 2006.
This project, invested and developed by Tai Hao Industry in Xinjiang, includes hotels, shopping malls and writing rooms.
The total scale of the project is more than 200,000 square meters, with a total investment of more than 800 million yuan.
1 June/0/day, Sheraton Hot Spring Resort Hotel was put into trial operation, covering an area of over 70,000 square meters, with a building area of over 50,000 square meters and 347 guest rooms, with an investment of 420 million yuan. Construction began in March 2004.
65438+February 10, Sheraton Haikou Hot Spring Resort Hotel opened, with an investment of 420 million yuan from China Huaneng Group. As a five-star resort hotel, it has 34 1 room.
In March 2006, Sheraton Shenzhen Futian Hotel was put into trial operation, with an investment of 400 million yuan and a construction area of 60,000 square meters.
On March 13, Tianhe City Group (formerly Tianmao Group) signed a contract with Starwood Hotels & Resorts International Group for Sheraton Guangzhou Tianhe City West Tower Hotel, which has 450 rooms and is scheduled to open at the end of 2008.
This is the first time that Sheraton Starwood has landed in Guangzhou.
Las Vegas Sands will reach an agreement with Starwood Hotels Group to build a Sheraton Hotel and a St. The Regess Hotel in Macau.
In 2007, Four Points by Sheraton Changshu Hotel was invested and built by Changshu Yukun Real Estate Investment Company, with 340 rooms.
In 2008, another Sheraton five-star hotel opened in Pudong, Shanghai.
In mid-August, 2009, the 48th hotel chain operated by Sheraton and Westin under Jiadawu International Group was established on the Desheng River in Daliang New Town, Shunde, becoming the first five-star international first-line hotel brand to enter Shunde.
Henderson died on September 6, 1967, but his "Ten Commandments" remain in the world:
1, don't abuse your power and ask for special treatment. It's indulgence not to add * * *.
2. Don't accept gifts from people who want you.
Everything to decorate Sheraton Hotel depends on Mary Kennedy.
Mary Kennedy is
From eight decoration masters, they stood out through a decoration competition.
Since then, she has been employed by Sheraton Hotel Company as the general manager of hotel rooms, restaurants and lobby decoration.
You can't cancel the confirmed room reservation.
Don't give orders to subordinates without fully understanding the exact purpose.
6. The advantage of running a small hotel may be the taboo of managing a big hotel.
7. In order to make a deal, you must not squeeze the last drop of blood from the other side.
8. Cold dishes should not be served.
9. Decision-making depends on facts, calculations and knowledge.
10, don't blame your subordinates for their mistakes.
In the actual operation of Sheraton Company, Mr. Henderson also has some management methods.
Desirable:
1, emphasizing responsibility and diligence.
2. Pay attention to guest supervision and evaluation of hotel service quality.
All the services and food in the hotel should be "value for money".
4. Adjust the tourism market with floating prices.
5. Promote the development of enterprises through competition.
6. Emphasize management by objectives.
As for the promotion strategy, Sheraton Hotel Company uses advertisements, personnel promotions, price concessions, the establishment of international clubs and special events to provide convenient and thoughtful services to customers by using the cultural and entertainment facilities in the hotel.
Among the numerous promotion methods of Sheraton Hotel Company, two initiatives are the first of its kind in the international hotel industry. One is to set up international clubs to attract high-end markets and encourage them to stay in hotels frequently. The second is to open Sheraton Tower and provide special services, thus strengthening Sheraton's image as a luxury hotel in the world.
The five-star Hua Ting Hotel of Shanghai Hua Ting Group was once managed by Sheraton, and Sheraton's tourist source system brought 30% consumption to 20% of the guests transported by Hua Ting Hotel.
Due to the failure to reach an agreement on the management fee for the second phase after the expiration of the management period, Hua Ting Hotel began to be managed by Zhongmin itself.
Sheraton has been in Australia for more than 60 years.
Sheraton household textiles
In the history of manufacturing industry, it occupies a decisive position! In the past 60 years, Sheraton has won glory from all over the world by creating fashion space.
Sheraton not only provides the product itself, but also creates a way of life to express oneself and publicize personality. Sheraton's predecessor was Australia Cotton Textile Co., Ltd., which was established in South Australia. 1942.
Its company is the first textile company in Australia to produce bedding with domestic or imported cotton as raw material, and developed and produced the first series of beautifully packaged pillowcase sheets with Australian domestic cotton as raw material.
In the late 1960s, Sheraton gradually became a mature brand of household textiles in Australia. Sheraton is the first brand to introduce the replaceable quilt cover into the Australian market, so the quilt cover is much more convenient than the bedspread, which has won unanimous praise from the market!
Sheraton's advertising innovation in 1970s won unanimous praise from customers for its elegance and extraordinary taste.
In the early 1980s, when the first set of Sheraton products went abroad, Sheraton Australia's global strategy began. Sheraton's flagship store at 57th Street, Madison Avenue, new york, opened less than nine months ago, and Sheraton has gained a reputation.
1995 The first towel designed by Sheraton and matched with bedding entered the bathroom.
In the early 1990s, Sheraton added curtains, lampshades, tablecloths and bedspreads to the original series, which made the style more international.
When "returning to nature" becomes a fashion theme, people prefer cotton in the choice of pure natural and chemical fiber.
Sheraton's non-ironing treatment of cotton sheets has made many people change chemical fiber sheets into cotton ones.
In the mid-1990s, the market for high-end products was expanding. Although the purchase of high-end products is small, the sales volume is increasing, so Sheraton has added a series of high-end products. The fabrics of these products are of high quality and very durable! In May 2000, Sheraton developed a series of products to meet the requirements of new mattresses and pillows, which were well received by consumers, thus designing new specifications and standards for the bedding industry.
At the same time, Sheraton's image is becoming more and more fashionable, and different brands of top series have made great progress. Each brand uses a series of designs and different fabrics to provide chenille, velvet, jacquard satin, decorative tassels and thick cross rib fabrics to achieve soft and luxurious effects.
With the launch of luxury series in 2003, Sheraton Australia Hotel continues to maintain its position as a market leader and pioneer.
With the introduction of five-star hotels and S series, five-star hotel series is a high-end series, which draws lessons from the production of five-star hotel supplies to home bedding, has extraordinary quality and unimaginable feel, and adopts different technologies such as Waffle, while S series integrates simple design, and meticulous craftsmanship shows elegant and fashionable urban upstart style through the application of special fabrics such as jacquard, velvet fabric and mercerized cotton.
Classic series, Sheraton's traditional series, its target consumer groups are those who have high requirements on the exquisiteness of products. Such customers love traditional brands with a long history.
White series: Sheraton's nouveau riche series. The consumers of this series are mostly urban white-collar returnees. They pay attention to the quality of life and never blindly follow the crowd.
Luxury series: This design represents Sheraton's highest quality products. This series of consumers advocate environmental protection, comfortable five-star hotel-like living environment, are very picky about the fabric technology of products, and are generally unmoved by popular changes.
SHE series, which originated from Sheraton designers' admiration for classical beauty in the forties and fifties, is just like the aristocratic, elegant and high-income people who customize evening dresses. The ideas behind it are art, taste, elegant appreciation, luxury and originality.
Beach series: Sheraton's most gorgeous fashion series. The consumers of this series are young and cutting-edge fashion pursuers. They are very sensitive to fashion and like to change colors. Free and comfortable life often dresses up different living environments by changing home textile products!
Market distribution: Generally, there are high-end department stores in large and medium-sized cities.