The most obvious difference between the Oriental Double Lion and the Oriental Star lies in its positioning. With its rich styles and stable quality, Oriental Double Lion has won a good reputation in more than 70 countries around the world, while Oriental Star is unique in the high-end watch market with its high-end movement, traditional watchmaking technology and classic design.
In 202 1 year, the Oriental Star celebrated its 70th anniversary. In the past years, the brilliance of this excellent watch brand has been more or less concealed by the dazzling brother brand, but I think its excellent inside should be known by more people.
Compared with other brands, what are the advantages of Oriental Star?
Its advantages can be summarized as follows: in the process of pursuing artistry, practicality remains perfect.
The Oriental Star answered an important proposition in the watch industry: Is a watch a tool or a work of art? More essentially, should the watch put practicality first or artistry first?
Many brands have taken a detour here, or they are too pursuing tool attributes such as travel time accuracy and protective performance, ignoring design details; Or the design is colorful, but fragile, and it is difficult to bear the responsibility of daily tools.
And the Oriental Star is a rare brand that gives consideration to these two points. This is its advantage.
Practical advantages of Oriental Star
The Oriental Star inherits a major feature of the Oriental Watch: practicality. This is reflected in two aspects: first, it is durable, durable and worry-free; Second, many designs are based on the convenience of the wearer's life and can be competent for all tasks.
Since the 70th anniversary of the founding of the Oriental Star, many watch fans have reported that the watches of the Oriental Star bought by my father and even my grandfather are still very new and can still walk and use normally. Time is the most fair examiner to test the durability of a watch, and the achievements of Oriental Star in this respect are undoubtedly satisfactory.
This is closely related to the sports quality of the Oriental Star. Oriental Star is one of the few watch brands in the world that can independently develop and manufacture movements.
The most famous movement in the history of Oriental Star is the 46 movement, which was born in 197 1. Its stability is second to none among watches of the same class in the world. Because of its popularity, the monthly output is as high as 500 thousand pieces, and even because of its excellent quality, it has been used to this day.
(46 sports)
On the basis of the "46 Movement", the Oriental Star continued to exert its strength and developed a series of new sports such as F6 and F7. The accuracy of F7 movement reaches-5s/+15s. At the same time, the unique adjustment of Oriental Star also makes this movement reduce the vibration frequency while maintaining high precision, and the movement is more durable.
(F6 Movement)
(F7 movement)
In terms of the convenience of design, Oriental Star has also invested a lot of ingenuity. The most obvious point is that many series have the function of dynamic storage and display, which is displayed through a small fan dial. Through this, the wearer can check how long the battery of the watch remains at any time, so as to wind it in time.
For mechanical watches, this function is extremely practical, especially for watch fans with more watches. A cousin once told me that he had been entangled with another brand for a long time and finally bought another brand because there was no physical store of Oriental Star in the local area. As a result, he regretted it soon after he got it, because the brand was not displayed and he needed to wind it up every day to feel at ease. He even told me straight out that he wanted to buy the Oriental Star.
Artistic advantages of Oriental Star
In addition to the ultimate practicality, the Oriental Star also has many unique features in the pursuit of artistry.
The shape of the Oriental Star generally presents two characteristics: the polishing is extremely delicate; The lines are round and comfortable.
Polishing is a distinctive feature of Japanese watch brands, especially in Oriental Star. Its shell, needles and characters are very smooth, especially good at multi-faceted cutting, giving off three-dimensional reflection and changing light and shadow, which is very enjoyable. With this basic skill, it is enough to make it move from the tool list to the art palace.
The roundness of the appearance is also reflected in every detail of the appearance. The connection of the case, the ear, the scale, the font and even the bracelet all presents a rounded arc, and the shape is heavy and oily, which looks quite comfortable.
As far as style is concerned, the Oriental Star has stepped out of two legs at the same time, one leg is retro and the other is trendy.
The retro style of Oriental Star is most sought after by fans. Take the cream noodles of Master series as an example. The ivory dial with a slightly convex mirror is full of retro flavor. Whether it is matched with steel belt or belt, it shows unique oriental elegance.
This unique retro taste also benefits from a special design of Oriental Star-fan-shaped dynamic storage display. This is a small display panel that is rare in other brands. The fan-shaped outline reminds people of the traditional Japanese folding fan, such as a beautiful Japanese lady holding a small fan and plucking the strings on the dial to dance, giving people artistic enjoyment.
Oriental Star's exquisite LOGO also adds elegance to each watch. Unlike many brands, the watch LOGO has only one line of English. Oriental Star has also added a small and exquisite pattern above English, which reminds people of the Oriental Morning Star appearing in the vast night sky. It is not dazzling, but it radiates bright light, highlighting the whole dial.
The reason why Oriental Star's retro watches are so excellent is that many high-quality classic watches have been born in the history of the brand, and they have been copied on this basis, which naturally stands out.
For example, the master series, which is very popular now, is similar to the dynamic 1957 launched by Oriental Star on 1957. Dynamic 1957 is a design condensed by the watchmaker of Oriental Star after numerous times of carving and designing. Arched dial, beautiful fonts, curved hands, antique and charming lines. This classic design has been used by the brand so far, and the master series is the latest crystallization.
(Dynamic 1957)
Besides retro, Oriental Star has many bold designs. For example, bold and bold large-scale hollowing out, as well as the popular sports style in recent years, there are many excellent works with interesting personality.
The Eastern Star represents a new model.
Oriental Star Classic Series SAF02004W
12-point fan-shaped dynamic storage display board and 6-point Oriental Star LOGO complement each other, showing oriental elegance. The sharp and rounded knife-shaped pointer and the bar-shaped time scale iron-painted silver hook are like literati swords, which are both rigid and flexible and have outstanding charm.
Oriental Star Contemporary Series RE-AV00
The unique asymmetrical hollowed-out shape is very eye-catching. The arc-shaped hollowed-out part at 4~8 o'clock is like the radian of a smile, which makes the dial sway. Although it is an asymmetric structure, the layout of each element is coordinated and orderly, which shows the skill.
It is worth mentioning that the Oriental Star has also launched a bolder all-hollowed-out design pattern, such as the contemporary series SDX02 of the Oriental Star, which originated from the oriental double lion MON Bijou of 199 1. This model is hand-made by a watchmaker, completely hollowed out, and heroically shows the operation of the movement components. Exquisite polishing makes it feel cheap, eye-catching and unobtrusive. It's an eye-sweeping killer worn by young people.
Oriental star sports series RE-AU0303B00B and RE-AT0 104E00B.
In recent years, Oriental Star has also produced many excellent sports watches, which perfectly embodies its own style. Take the sport series of diving watches as an example, the appearance retains the characteristics of the diving watch, but the golden scale, rounded shape and unique hollow pointer make people recognize "this is the taste of the Oriental Star" at a glance, which is very eye-catching. The design of this diving watch also won the Good Design Award in 20 19, and its excellent quality was well received by the watch circle.
Oriental female watch
(RE-ND0002S00B)
The women's watch of Oriental Star is also very brilliant. Take the watch RE-ND0002S00B as an example. The dial as white as snow is decorated with a small window at 9 o'clock, which is ingenious and exquisite and luxurious. The slender willow needles and Roman characters present a gentle and intellectual beauty.
You can not only enjoy yourself in a quiet room, but also relax yourself in the street. Oriental Star has a good grasp of these two artistic aesthetic styles.
The future of the Oriental Star
In a blink of an eye, ORIETN STAR has gone through 70 years, and how to go next has become a hot topic in the watch circle.
Whether the Oriental Star can succeed in the next step depends largely on whether it can catch a new generation of consumers. Coincidentally, the characteristics of young consumers found by some scholars in their research are quite consistent with their brand positioning:
1. Young people's luxury consumption motivation can be divided into social-oriented motivation and personal consumption motivation, especially the personal-oriented motivation of young consumers' luxury consumption motivation. As a brand with outstanding personality, Oriental Star has more potential to attract young people.
2. Most of the luxury goods purchased by young people are close to the people, which can be distinguished from the luxury goods of ordinary products and close to the positioning of the Oriental Star.
3. The influencing factors of luxury consumption motivation have obvious positive correlation with social motivation and personal motivation of luxury consumption motivation. Among them, social motivation has a strong positive correlation with face awareness, and personal motivation has a high positive correlation with product perceived value. There is a strong causal relationship between the social orientation motivation of luxury goods and face consciousness, and there is a strong causal relationship between the personal orientation motivation of luxury goods and the perceived value of products. The brand of Oriental Star has been brilliant in China, and it also has high product value, which can satisfy both social motivation and personal motivation.
4. Personal financial resources have a positive regulatory effect on the relationship between luxury consumption motivation and luxury purchase intention, but for young people, marketing stimulus has no significant regulatory effect on luxury consumption motivation and luxury purchase intention. The brand character of Oriental Star, which works silently and does not grandstanding, just caters to the psychological preference of future consumers.
It is not difficult to see that if the Oriental Star can continue to play its advantages, its prospects in the next 70 years are worth looking forward to. I believe that in the future, it will hopefully light up the sky on the altar like the morning star rising in Ran Ran in the East.