Ms Estee Lauder has always believed that "every woman can always have beauty and fashion". As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market. From 65438 to 0946, Ms. Estee Lauder founded Estee Lauder Company, hoping to bring beauty to every woman. When the revolutionary youth perfume was launched in 1953, Estee Lauder brand won a wide reputation for its constant pursuit of innovation, professional research and development and excellent quality. Today, Estee Lauder's skin care, make-up and perfume products are world-renowned for their leading technology and excellent efficacy, and are sold in more than 30 countries around the world. Estee Lauder has made a lot of innovations and creations since its birth. For example, the marketing methods that have been widely used by many cosmetic brands, such as product trial, shopping and gift giving, and encouraging women to buy perfume for themselves, were first put forward by Estee Lauder. At the same time, brands are constantly introducing patented technologies and ingredients to bring beauty to every woman with more and better products.
2. maybelline new york brand story
Maybelline new york professional make-up comes from new york, the fashion capital, leading the fashion trend of China make-up. Maybelline new york, founded in 1920, is one of the most successful brands of L 'Oré al Group in China. Since it entered the China market from 65438 to 0995, with the strong economic development in China, it has gone through more than a dozen brilliant spring, summer, cold and hot summers, which has established the brand's super-high popularity in China and witnessed the pursuit of beauty by China women. L 'Oré al Group's scientific researchers in four R&D centers in Paris, new york, Tokyo and Shanghai constantly break through innovation, and develop products that integrate various scientific crystals, lead fashion and are friendly to nature for maybelline new york, the world's first makeup brand. Since maybelline new york came to China, she has practiced the idea that "beauty comes from the heart and beauty comes from Maybelline" as a long-term commitment to women in China. Today, maybelline new york covers 660 cities in Chinese mainland, and consumers can choose more than 550 products, with an average of one mascara sold every 1.5 seconds. Through a strong sales network, a professional team of beauty consultants and high-quality products, maybelline new york has been committed to helping China women better display their "beauty", inner beauty, image beauty and self-confidence beauty!
3. Lancome brand story
This French national treasure cosmetic brand was founded in 1935 and has a history of nearly 70 years. From the beginning, it was marked by the budding roses. Over the past 70 years, Lancome has practiced its commitment to the beauty of women all over the world with its unique brand concept, bringing beauty and dreams to countless women who love beauty.
Many people say that the birth of Lancome began with a gorgeous dream of makeup artist armand petitjean. At the beginning of the dream, there were many roses everywhere, and the red color of roses spread into a delicate performance with elegant fragrance. Armand petitjean is the initiator and sole performer of this performance. He squandered his unique inspiration and unchanging enthusiasm for beauty, and brought scenes of brand and fashion excitement to the beauty industry.
Lancome perfume, armand petitjean, when the fragrance leaked to his dream, he always had a soft spot for fragrance and chose perfume to open his perfect dream. 1935, he drew inspiration from five famous spices and boldly founded the brand Lancome. This may seem arrogant, but it is also related to armand Petit Jean &; Ldquo, the father of luxury perfume in the 20th century, could not be more appropriate. Later, Lancome introduced the Oceane product line (1955). The concept of the product is still in use today: the formula contains very pure seaweed, supplemented by seaweed and label elements. These innovations are largely attributed to&; Ldquotechniciennes & ampRdquo, who graduated from Lancome School, brought Lancome brand to the efforts of female technicians all over the world.
4. Shiseido brand story
Shiseido was founded in 1872. It was originally a western-style pharmacy, located in the most prosperous business center in Tokyo, Japan. Its name comes from China's Book of Changes, which means "everything is born", which means to breed new life and create new value. Shiseido, a famous Japanese enterprise, is from China. In ancient China, it meant "praising the virtues of the earth, which gave birth to new life and created new values." This name is the embodiment of Shiseido's corporate image, and a pioneer in combining oriental aesthetics and consciousness with western technology and business practice. Combine advanced technology with traditional ideas and interpret implicit oriental culture with western culture.
5. Baining brand story
Adhering to the brand spirit of "quality first, continuous innovation", Baining is also sharp in the beauty industry.
As a dermatologist in an official hospital in Nimes, Beran never imagined that in 28 years, her brand would spread all over Europe and even China in Asia. 1980, Nimes, France, has been quite mature in the research and development of skin burn treatment drugs and cosmetics. At this time, French cosmetics brands have occupied an irreplaceable position in the world. Nevertheless, this did not make the burn expert Belan resonate with others. ◆ Changing the fate of Dr. Boland stems from a six-month overtime consultation. No doctor in Nimes worked more than 15 hours a week, but in those six months, Beran worked 40 hours a week. In the face of the sudden increase of patients with skin diseases, Beran fell into deep thought and confusion.
Once this idea was confirmed, it was out of control, and Berlan was deeply addicted to the mystery of cosmetics research and development for five years. 1985, Belan's first harmless product "Living Spring Repair Crystal" (now named: Anti-sensitivity Repair Essence) came out. No wonder there are doctors in France who concoct cosmetics, but it is really rare to sell skin care products to customers and form a sales storm. This is due to Belan's successful marketing, and it is inseparable from its stable quality and excellent curative effect. In order to serve her patients for a long time, Belan named this representative product "Baining". Officially began the journey of wealth.
6. Olay Olay brand story
During World War II, a military doctor refined a medicine for treating burns, and his wife mistook it for an emulsion. Unexpectedly, a few months later, the skin became elastic, wrinkles decreased, and Olay skin care products were born.
This outstanding chemist is Graham Wulff, who has been devoted to skin care research. Finally, he blended a product that can restore moisture, moisturize and protect skin, and it will make the skin look soft and oily within ten minutes after use. This is Olay's first product, Olay Moisturizing Cream, which has opened the beautiful legend of this brand for more than half a century. In the subsequent product development process, wulff's wife, Dinah, has been assisting him and providing suggestions for making the formula more perfect. She kept trying the product he invented until she got the best effect. They not only modified the characteristics of the product together, such as absorbency and oiliness, but also chose feminine pink and fragrance. They didn't start making the first batch of products until they were satisfied with the formula.