Beijing announced that Nissan's high-end MPV QUEST (Shi Gui) has officially landed in China market, with a price of 458,000 yuan, which is quite competitive among its peers. It is estimated that the annual sales target is 4000 units. In less than three months, Nissan released two high-end models with different concepts and different consumers, namely FUGA and QUEST. The strategic layout of entering the luxury car field has enriched Nissan's product line.
According to the statistics of China Automobile Industry Association, the growth of domestic MPV is much higher than the overall growth of the automobile industry, and there is a trend of MPV market segmentation. High-end imported MPV is recognized as the leader of the industry development direction because of its leading design concept and manufacturing technology.
QUEST entered this market segment at this time, which showed Nissan's profound understanding and unique strategy for the China market. Mr. Xuan Dao thinks that the MPV market in China is different from that in Japan and the United States. At present, MPV in China is mainly used for business purposes. With the vigorous development of China's economy, the prospect of this market is very optimistic. At the same time, MPV has also penetrated into the home market, so the market potential is huge. Based on a deep understanding of China market and consumers, Nissan introduced this MPV designed and manufactured by the United States, which brought a fresh breath to the commercial vehicle market with its unique configuration and fashionable design concept. QUEST has opened up a new field in the high-end MPV market. Considering the power and design, there are almost no competitors, and its target consumers are a new generation of business people who are passionate about their work and know how to enjoy life. QUEST's fashionable appearance, huge internal space, luxurious configuration and abundant power can just meet their needs, and it is an MPV suitable for picking up and dropping off customers and the whole family.
According to QUEST product design experts, QUEST was redesigned and put into the market at the end of 2003. This time, the most luxurious one in the QUEST series was introduced to China. In order to meet the needs of high-end MPV customers, it is equipped with infrared ear clips and dual DVD displays to meet the needs of China consumers for luxury configuration. At the same time, according to the road conditions in China, the suspension of the whole car body was raised, and the front and rear headlights were changed.
Like FUGA, QUEST, as an imported high-end vehicle, shoulders the heavy responsibility of upgrading Nissan's brand, ensuring the integrity of Nissan's product line while meeting the demand of high-end market, and providing more choices for China consumers. QUEST, designed and produced in North America, has no domestic plans at present. At present, this model has officially begun to accept reservations at more than 70 authorized dealers in about 40 cities under Nissan. Like other models, Nissan provides QUEST owners with a two-year or 60,000-kilometer warranty service from the date of purchase through a perfect sales network.
Unique selling point of Shi Gui.
International background, the first choice for the wise.
QUEST is an MPV designed by Nissan American Design Company (NDA) and produced at Nissan production base in Canton, Mississippi, North America. There are not only the spacious space unique to North American cars, strong power and attractive design, but also the delicate and smooth style of Japanese cars. QUEST is deeply loved by MPV consumers in North America. In 2004, sales in North America and Mexico exceeded 40,000 units. Since its listing in North America in 2003, the cumulative sales volume has exceeded 654.38+million vehicles, making it the hottest vehicle in MPV market.
In China, QUEST provides a perfect choice for private small and medium-sized business owners and powerful large enterprise customers in MPV consumer groups, because they are full of innovation, know how to appreciate and taste life, like to enjoy driving pleasure, and hope to fully display their vitality and modern atmosphere through MPV, which is in line with QUEST's luxurious and precise innovative design and performance, as well as elegant and calm aristocratic temperament.
It looks fashionable and noble.
QUEST has an elegant and fashionable streamlined body, a unique SkyView panoramic roof and an all-electric five-door design, which shows its personality. Wine red leather interior can be selected in the carriage to create a luxurious and elegant atmosphere. Combined with extraordinary driving performance, it brings ideal driving with equal emphasis on appearance and connotation, highlights extraordinary temperament and allows drivers to experience epoch-making driving pleasure.
Seven optional body colors, dynamic, calm, distinctive or fashionable, provide more choices for business use and private home, and are also the most diverse body colors available in the MPV market at present. In addition to the rich optional colors, QUEST's interior design is also unique. The dashboard moves from the front of the steering wheel to the right of the steering wheel, and the "state" of the gear lever rises to the console to keep pace with the operation knob. QUEST's design is novel and fashionable, highly humanized and brings unique driving pleasure.
Spacious space and luxurious configuration.
QUEST has a total length of 5 185mm, a total width of 1972mm, a height of 1873.5mm, a wheelbase of 3 150mm and an effective space of 6 cubic meters in the car, which provides a spacious and comfortable space for driving. The seats in the second and third rows in the car can be tilted or laid flat. So as to meet the spatial combination of various needs. The car adopts full leather seats, and the driver's seat also has the functions of 8-way electric adjustment and manual adjustment of lumbar support, and has the function of electric heating, which brings a comfortable riding environment for drivers.
BOSE advanced sound system, l0 speaker make the car form a "surround sound" cinema effect, dual-screen DVD system, remote control and two wireless headphones in the back seat create a perfect audio-visual space, so that all passengers can enjoy a comfortable journey.
Strong performance, safety and comfort.
QUEST is equipped with Nissan's famous VQ series engines, and won the "Ward'sAutoWorld" World Sixteen Best Engine Award for 1 1 year. QUEST is equipped with a VQ35DE engine with a displacement of 3.5 liters, which provides drivers with Peng Pai's power and high-speed and smooth driving enjoyment. At the same time, QUEST is also equipped with ventilated disc braking system, which is matched with anti-lock braking system (ABS), electronic braking force distribution system (EBD), vehicle dynamic control system (VDC), traction control system (TCS) and brake assist system.
QUEST is equipped with double front airbags, front seat side airbags, curtain airbags and pre-tensioned front seat belts, providing powerful and humanized protection. Specially designed curtain airbags (front row, second row and third row) will automatically open and fall from the roof when the car is hit, providing protection for the driver, front seat and passengers on both sides of the second and third rows to prevent the head from being hit.
QUEST made its first public appearance at the Shanghai International Auto Show in April this year, and received rave reviews.
Length/width/height (mm) 5 185/ 1972
/ 1874
Wheelbase 3 150 (mm)
Displacement 3498 (ml)
Maximum power 17 1/6500
Maximum torque 328/3600
Euro 3 emission standard
Maximum speed190km/h/h.
Five-speed automatic transmission
The price is 458 thousand