It should be noted that the official release date of NS is scheduled for March 3rd, less than two months late, which makes NS a rare game machine that has not been released on E3.
Less than five minutes after the release, President Tatsumi Kimishima personally announced the release date of NS.
Such a distribution strategy has also been questioned by many players. It's a pity that I can't watch my favorite brand go head-on in the biggest challenge of the year. On the one hand, you are worried about whether NS can really rely on its own marketing activities to get a voice.
However, judging from the trend of public opinion after this conference, this kind of worry seems redundant. The marketing of NS is guerrilla warfare, which aims at reaching users directly, rather than the traditional positional warfare based on media. Unintentionally or intentionally, after nearly two years of "waiting for Godot" and various developers, NS has become the most concerned game machine in history.
A spoof picture of "waiting for NX"
Switch literally means "conversion", and Nintendo's marketing strategy in recent years can also be called a "conversion". After mobile games have become the new favorite of the global game industry, console games are no longer the only stars, and the growth rate of the industry has slowed down. Nintendo doesn't have to rush to chase the time window. Thanks to the rapid growth of the mobile game market, the global game population is also expanding. Once the progress of mobile game manufacturers can't meet the needs of increasingly critical players, traditional game manufacturers who can provide better content and experience will have an opportunity. However, if these manufacturers only compete for their own one-acre three-point land, then their market will only slowly solidify and shrink. Making the plate bigger is the best strategy at present.