According to the data, the license plate auction system in Shanghai was formally established in 1992, but with the development of economic environment, the license plate price in Shanghai has been rising all the way, ranking first in the country. For many people, a 90,000 yuan license plate has exceeded the price of some vehicles. No kidding, this kind of "hard evidence" is more expensive than gold.
In fact, as early as 20 12, during the two sessions, some representatives suggested canceling the Shanghai license plate auction system, but it has not been implemented. Friends who live in Shanghai or are familiar with the license plate auction system in Shanghai know that in Shanghai, in addition to the license plate itself, the auction also needs to pay a handling fee and a deposit. The handling fee for 20 16 years is adjusted to 60 yuan/time, and the deposit is as high as 1000 yuan. Moreover, participating in the auction needs to meet certain conditions, such as social security for three consecutive years, no more than five violations in each scoring cycle, and residents of foreign accounts need to have residence permits. It can be said that playing cards in Shanghai requires not only "financial resources", but also many other conditions.
From the data point of view, the number of Shanghai cards has increased significantly from June to April this year. In April, the total number of brand auctions in Shanghai was 14,410, and the winning rate was 10%, setting a new record since April of 20 14. Specific to the statistics of the four months this year, the winning rate in 65438+ 10 was 6.5%, with an average price of 90557 yuan; In February, the winning bid rate was 6. 1%, and the average price was 9094 1 yuan. In March, the winning bid rate was 8.9%, and the average price was 90 14 1 yuan; The winning bid rate in April was 10.0%, with an average price of 90,494 yuan.
The continuous and substantial increase in the quota finally made Shanghai issue a notice some time ago, which pointed out that the total number of license plates auctioned in May was 17776, and the auction warning price was 89,300 yuan. What is the auction warning price? If the bidder's bid is higher than 89300 yuan, the system will not accept it. There is no doubt that the emergence of auction warning price has well limited the price ceiling of license plate.
According to the results of Shanghai brand auction in May, the individual quota was 16500 vehicles and the effective individual quota was 1276 vehicles, making the total number of auctions 17776 vehicles. Among them, the number of bidders was 14685 1, an increase of 264 1 compared with April, and the winning rate also rose to 12. 1%, with the lowest transaction price of 89,600 yuan. The number of people auctioning Shanghai brand has exceeded 65,438+million since May, 20 14, and it has exceeded 10% for the second time.
Combined with the data in March/April, the improvement of the winning bid rate of Shanghai brand is related to the number of Shanghai brands and the stimulation of automobile consumption under the impact of epidemic situation. But at the same time, we can't ignore the importance of setting warning prices. In fact, the warning price of Shanghai brand has been set since 20 13, but the actual effect has not been high, because the role of warning price is limited to the first bid, and the decisive second bid is not limited by warning price. Therefore, in the past, it was better to have a warning price than nothing, and even invisibly let many people bid at a high price for the first time, which invisibly raised the final transaction price.
A very simple truth, assuming that the early warning price this month is 80,000 yuan, then many people will take this as a reference when bidding for the first time, and the first bid will be close to or directly to 80,000 yuan. Affected by this, the second bid will only be higher than the first bid, so the final average transaction price is only high or not. On the other hand, today's warning price directly limits the price ceiling. No matter whether the first bid is high or low, the final maximum value can only be the limit of the warning price, and there will be no price surge.
Undoubtedly, compared with the early warning price setting of chicken ribs in the past, today's early warning price is much more useful, and it is indeed true from the actual auction results in May. Although compared with Guangzhou, Shenzhen and other places, the price of Shanghai brand is still high, but it is also related to demand. Take Guangzhou as an example. Although the license plate price is low, it is also because of the regional restriction policy. Under Guangzhou's "open four stops four" policy, many car owners can still guarantee normal car use for about 3-4 days a week. In addition, there is a one-year buffer period after Guangzhou is restricted, so the license plate price is not expensive.
In fact, it can be predicted that if Shanghai adjusts the warning price for a long time, the price of Shanghai brand can be easily controlled, but the problem is that the limit itself has the purpose of controlling the number of vehicles, and today's warning price is only a last resort to stimulate the consumption of the automobile market. Therefore, from the current point of view, the role of warning price is very obvious, and the price of Shanghai brand has been well controlled. But once the incentive policy has passed, the auto market no longer needs to be stimulated. Will the Shanghai brand price "hit a new high"? We can only give time to give an answer to this.