Current location - Music Encyclopedia - Chinese History - Brand differentiation of Xiamen Jinlong United Automobile Industry Co., Ltd.
Brand differentiation of Xiamen Jinlong United Automobile Industry Co., Ltd.
Jinlong Bus Brand Beware of "Gui Li"

Many people are puzzled by the Chinese symbol of "Golden Dragon" because several "Golden Dragons" have appeared in various news reports and advertisements. The real situation is that Xiamen Jinlong and Xiamen Jinlv shared a trademark before 1998, but they were completely independent enterprises. This situation greatly restricted the brand development strategy of Dajinlong, so Dajinlong changed its trademark at the end of 1998, and the Chinese logo of the product was "Jinlong Bus". Due to historical reasons, the word "Jinlong" also exists in the trade name of Xiamen Jinlong Touring Car Co., Ltd. (referred to as "Golden Travel" for short, and the product logo is "Golden Passenger Car" in Chinese), and they are similar in product model and appearance, which is easy to be confused. In addition, once Jinlong United Automobile Industry (Suzhou) Co., Ltd. was a subsidiary of Dajinlong Holdings, so it shared the brand resources of Jinlong Bus. Its Chinese logo is "Suzhou Jinlong", but now due to the expiration of trademark ownership, "Suzhou Jinlong" has been changed to "Suzhou Haige". From this point of view, there are still differences in their respective identification systems, but in actual operation, it is not excluded that some people deliberately confuse them. "Flying with the Wind" Dajinlong Automobile Sales Co., Ltd. has three production bases with an annual output of 50,000 buses. The products cover all types of buses from 4.8 meters to 18 meters, which are widely used in passenger transport, tourism, groups, public transport and special vehicles. In 20 10, the company's headquarters sold 2356 1 car of various types, with sales revenue exceeding 6.5 billion yuan. This achievement ranks among the best in the domestic automobile market.