In-station traffic: This refers to the source of traffic from Amazon. Mainly includes:
Amazon search traffic: buyers use keywords to search on Amazon website and find the products they are interested in. Optimizing product information and keywords can improve the exposure and click-through rate in search results.
Related recommendation traffic: Amazon will recommend related products to buyers according to their browsing and purchasing history. This kind of traffic usually comes from the recommended parts such as "related products" and "customers also bought them" on Amazon's website.
Promotion process: Amazon regularly holds promotion activities, such as Amazon Prime Member Day, flash sale and so on. Participating in these activities can increase the exposure and sales opportunities of products.
Off-site traffic: This refers to traffic sources from outside Amazon. Mainly includes:
Social media traffic: By promoting products and brands on social media platforms, attract potential buyers to click on links to visit Amazon product pages.
Search engine traffic: by optimizing product information and keywords on search engines (such as Google and Baidu). ), let buyers find your Amazon product link when searching.
Website and blog traffic: Cooperate with related websites or blogs, publish product reviews, recommendations and other content, and direct traffic to your Amazon product page through links.
To maximize Amazon's traffic, consider the following methods:
Optimize the product list: Make sure that your product title, description and keywords are carefully optimized. Use keywords related to your product, which will help you rank higher in Amazon search results.
Commodity advertisement: Use Amazon advertising service to put commodity advertisements. You can choose to use automatic advertising or manual advertising to improve exposure and click-through rate. By setting an appropriate bid and target audience, you can help you get more traffic.
Amazon promotion: Participating in Amazon promotion, such as lightning trading and Amazon Prime Day, usually attracts more buyers' traffic.
Social media promotion: Actively promote your products and brands on social media platforms, interact with potential customers and guide them to your Amazon product page. Building an active social media community can increase the exposure of your products and attract more traffic.
Product evaluation and seller's feedback: encourage buyers to evaluate your products and respond to seller's feedback in time. High-quality product evaluation and positive seller feedback help to build trust, improve the ranking of products on Amazon and attract more buyers.
Optimize logistics and distribution: ensure that your products can be delivered to customers in time and quickly. Amazon attaches great importance to fast delivery and good customer experience. By optimizing the logistics distribution process, buyers' satisfaction can be improved, and more repeated purchases and word-of-mouth communication can be obtained.
These are some common ways to help you get more traffic on Amazon. Remember, it is also important to make continuous efforts and constantly adjust marketing strategies, because Amazon's market environment and competition are constantly changing.