August 18 is the anniversary celebration day of Suning.cn every year. Starting from 20 10, every August, Suning will focus on the omni-channel operation of O2O, and launch a series of preferential activities and service experiences on PC, mobile, store, TV and self-service terminals, so as to fully benefit and thank consumers.

8 18 is considered by the industry to be a landmark event in Suning's transition from curve to straight.

According to Suning's plan, 8 18 will be built into one of the three major e-commerce festivals that keep pace with Tmall Double 1 1 and JD.COM 618, so that Suning.cn can continue to consolidate and strengthen the industry position of first-line e-commerce brands.

Previous themes:

At the China Internet Conference on 20 15, Zhang, Chairman of Suning, revealed the theme of "National Fever Festival" on 20 15 8 18 in advance. ?

On July 26th, 20 16, Suning.cn held an 8 18 Fever Planet Landing Ceremony in Ning, announcing that during the 8 18 Fever Festival, online and offline resources will be linked to upgrade and interpret the concept of "fever" around products, prices, services and other consumption dimensions, so as to create a real fever consumption feast.

On July 26th, 20 17, Suning.cn held the media conference of 8 18 Fever Shopping Festival in Nanjing. The theme of this conference is "burning now", which shows that Suning still adheres to the theme of "fever spirit".

On July 3, 20 18, Hou enlong, president of Suning.cn, announced the operation strategy of 8 18 Fever Shopping Festival, and Suning will bring fever play and surprise benefits to consumers.