Nissan has long been a household name in China market. Since 1972 the first Duke car was exported to China, Nissan has been committed to expanding its production and sales business in China. At present, some Nissan models have been produced by different China partners, and Nissan's customer base in China is also growing.
1984, according to China's policy of introducing manufacturing technology of small commercial vehicles during the Seventh Five-Year Plan period, Nissan signed a technology trade agreement with China. According to the agreement, Nissan provided local manufacturing technologies of Atlas and Caravan to FAW.
At the beginning of 1993, FAW started the domestic production of minivans and vans. 1in March, 1993, Nissan established a joint venture with Zhengzhou light automobile company and reached a technical support agreement.
Zhengzhou Nissan Automobile Co., Ltd., a joint venture established by both parties, began to produce pickup trucks in June 1995. 1999, the company began to produce and sell brand-new pickup trucks.
In August 2000, Nissan signed a technical agreement with Fengshen Automobile Co., Ltd. of Dongfeng Group to produce Bluebird cars in China. 200 1, and the local production of bluebird has reached18,505.
In addition, Nissan has established sales and service training centers in Beijing and Guangzhou to improve the quality of after-sales service. By the end of May 2002, Nissan had 42 authorized service centers and 27 authorized parts agents in China.
1In June, 1994, Nissan Motor (China) Co., Ltd. was established in Hongkong to strengthen its sales and marketing activities. The company is currently establishing a sales network in China to prepare for further market opening in the future.
In April 2002, China Business Office was established in Nissan's headquarters, reporting directly to Nissan's CEO. Nowadays, people can see more and more Nissan cars on the roads in China, including luxury cars and popular Sunshine cars.
X- Trail, a world-famous sport utility vehicle, will soon enter the China market. For those drivers who like off-road vehicles and pursue luxurious and comfortable driving, it will be an ideal model. At present, the passenger cars that have been produced locally include the beautiful and comfortable Bluebird, and the upcoming Sport SUV in paladin.
Nissan Motor (China) Co., Ltd. Nissan Motor (China) Co., Ltd. was established in 1994 and its headquarters is in Hongkong. It is a wholly-owned subsidiary of Nissan Motor Company. The registered capital of the company is HK$16 million, with 35 employees and regional offices in Beijing and Guangzhou.
Nissan Motor (China) sells Saifeilong, Sunshine, X-Trail, Patrol, Urban, Civilan and pickup trucks in China, which provides more and more opportunities for new and old Nissan customers to know, know and buy the latest Nissan models. Zhengzhou Nissan Automobile Co., Ltd. Zhengzhou Nissan Automobile Co., Ltd. is a joint venture company of Nissan Motor Co., Ltd., which was established in 1993 and is headquartered in Zhengzhou City, Henan Province.
The registered capital of the company is 250 million RMB, and the number of employees is 1.800, mainly producing Nissan trucks and Dongfeng 3-ton trucks. Zhengzhou Nissan started mass production of Nissan trucks from 1995 to 10, and actively participated in various sales and marketing activities.
Nissan Motor Company currently owns 30% of Zhengzhou Nissan, while Zhengzhou Light Automobile Factory and CITIC Automobile Company hold 35% of the shares respectively. Fengshen Automobile Co., Ltd. Fengshen Automobile Co., Ltd. is a subsidiary of Dongfeng Group, which was established in March 2000. At present, * * * has 2,500 employees, with Dongfeng holding 60% and Taiwan Province Yulong Automobile Co., Ltd. holding 40%.
Fengshen has the technical license to produce Nissan Bluebird cars in China, which has successfully made Bluebird cars synonymous with comfortable driving. Fengshen Automobile Company has an annual output of 200 1 8505 vehicles.
Nissan's business activities1972165438+1October: Nissan started exporting Cedric cars to China1985 March: Nissan Motor Company Beijing Office was established1986 65438+February: Nissan transferred Atlas double-row cab to China FAW. Caravan body technology 199 1 year 65438+February: Nissan Training Center was established in Beijing and Guangzhou1992 February: Guangzhou office was established1993 March: Zhengzhou Nissan Automobile Co., Ltd. was established1994 June: Nissan Motor Co., Ltd. April 38+February: Nissan signed the Atlas cab technology transfer and license agreement with China Nanjing Automobile Company 194 Nissan participated in '98 auto china1999 65438+1October: Zhengzhou Nissan Automobile Co., Ltd. started to manufacture a brand-new Nissan pickup truck. March 2000: Fengshen Automobile Co., Ltd. obtained the Nissan Landao automobile production license. 200 1: Bluebird model improvement June 2002: Nissan participated in' 02 Auto China September 2002: Nissan and Dongfeng signed a comprehensive strategic partnership agreement in China.
Looking for pictures of Fengshen Bluebird models in past dynasties, the Bluebird series "Bluebird" produced by Dongfeng Nissan started from Nissan in Japan. Established in 1933, Nissan Motor Co., Ltd. is one of the three largest Japanese automobile manufacturers and the first manufacturer to start manufacturing small datsun cars and auto parts. For decades, Nissan's technology and products have been loved by consumers all over the world. Bluebird is taken from The Bluebird by Belgian playwright maeterlinck. Bluebird is called "long history, mass production, advanced technology and high reliability" by Nissan Motor Company. In any respect, it has always been ahead of other Nissan cars. "
Fengshen Bluebird is the first Nissan car put into production in China. It is one of the most popular models of mid-to high-end cars in China in recent three years. Fengshen Bluebird eq7200- 1 car is Nissan 1992 car, and its cost performance has certain advantages in domestic cars. At the end of 2002, Fengshen's Nissan New Bluebird sedan was listed in Guangzhou. The front of this brand-new Bluebird sedan is changed from Fengshen to Nissan, which is intended to highlight the purity of its "bloodline". It is the replacement product of Fengshen Company after Fengshen Bluebird and Fengshen Bluebird 2. Its biggest feature is that it continues to lead the latest trend of China's in-vehicle electronic equipment combination, equipped with integrated in-vehicle telephone system, reversing radar, intelligent rearview mirror, speedometer and vcd. It also has intelligent anti-theft alarm function. Once stolen, the system can automatically send text messages to the owner's mobile phone. This function is unique among domestic high-end cars.
In 2003, as a fully upgraded version of Nissan's brand-new Bluebird sedan, 03 Nissan's brand-new Bluebird sedan was launched, and two models, the distinguished model and the flagship model, were launched in advance. Hi-fi car theater has always been the eye-catching highlight of Nissan's brand-new Bluebird car, and it is also the only high-end equipment equipped for the same car in China at present. And the E equipment that makes Nissan's brand-new Bluebird the most admired and proud has been fully experienced in 03 brand-new Bluebird.
In addition, the safety performance of the 03 new Bluebird sedan is second to none in the same class in China. Super-large airbags, American bumper, projection aviation instrument panel, abs, radio wave burglar alarm, electric wide-angle rearview mirror, three-point seat belt, driver's seat belt warning, integrated high-position brake light, impact-absorbing body structure, foldable steering column, two-speed intermittent wiper, electric defogging of rear windshield, emergency all-around toolbox and other equipment all ensure the absolute safety of driving. In addition, the distinguished automatic and flagship models are also equipped with safety facilities such as gear display, overdrive and power display, and explosion-proof devices.
The brand-new Bluebird 04 is the first brand-new upgraded version of Bluebird launched after Dongfeng Nissan's joint venture. It inherits the distinguished appearance, luxurious interior and "e-equipment" of the brand-new Bluebird 03, which are deeply loved by consumers. It is based on the needs of consumers in China, relying on advanced car-making technology and scientific assembly technology, and strives for perfection in every detail. In addition, the E-04 model has been particularly strengthened: it is the first to introduce the world-leading car Bluetooth telephone system technology; At the same time, the intelligent memory seat that only high-end cars will be equipped with is introduced, which fully embodies the advantage of "one line ahead of others and one step ahead" in model 04.
No matter from all aspects, the 04 new Bluebird is a powerful impact on the same price of the same car.