According to the information released by the Federation of Passenger Cars, the retail sales of passenger cars in September reached 1, 9 1 000, an increase of 7.3% compared with last September, achieving the highest growth rate of about 8% in the past two years for three consecutive months.
During the period of1-September this year, the cumulative retail sales of passenger car market was129.25 million, with a growth rate of-12.5%, which was 3 percentage points lower than the cumulative growth rate of-1-5.2% during the period of1-August, indicating that the automobile market showed an accelerated recovery trend.
Luxury cars still lead the market. In September, the retail sales of luxury cars increased by about 33% year-on-year and 5% quarter-on-quarter, and the market share remained at a historical high of about 65,438+05%. Cui Dongshu, secretary-general of the Association, said that due to the upgrading of consumption, there is a demand for high-end models and the promotion of luxury models, the price has dropped, leading the market segment to pick up.
In September, the retail sales of independent brands increased by about 1% year-on-year and 16% quarter-on-quarter, with a market share of 34.9%. The retail sales of mainstream joint venture brands increased by about 7% year-on-year and12% quarter-on-quarter; Among them, the retail share of Japanese brands is 24.5%, which is lower than the share of German brands of 26%. The share of American brands increased to 10.0%, with a year-on-year increase of 1.4 percentage points.
Although the market is improving, a careful observation of the performance of independent brands in September will reveal that under the overall pressure of the automobile market, the pressure resistance of independent brands has also been divided into strong and weak points.
Sales breakthrough? Changan automobile won the championship
On October 9th, 65438/KLOC-0, Changan Automobile officially announced its sales in September 2020. Changan Automobile Group sold 205,543 vehicles last month, a year-on-year increase of 28.6%, achieving positive growth for six consecutive months. Among them, Changan China brand cars sold 153039 vehicles in September, up by 3 1.9% year-on-year.
It can be seen from the data that Changan Automobile not only rose against the trend in an all-round way after the epidemic, but also maintained a strong performance in a different "Golden September". In September this year, Changan Automobile won the first place in a row, and achieved sales of153,000 vehicles in September, up by 3 1.9% year-on-year. This kind of data is not only the best for Changan Automobile, but also the best for all China brands. On the whole, in the first nine months of this year, Changan Automobile won the title of independent brand with a total sales volume of 654.38+0.034 million vehicles.
The total sales volume of Geely Automobile in September was 65,438+026,365 vehicles, an increase of 65,438+065,438+0% year-on-year and quarter-on-quarter. After August, Geely Automobile achieved year-on-year and quarter-on-quarter growth. Among them, Lexus, a brand-new high-end brand in the world, sold 65,438+08,745 vehicles in September, setting a record for the brand's highest monthly sales for three consecutive months. However, there is still a quarter left. The total sales volume of Geely Automobile from June 5438 to September was 875472 vehicles, which has achieved 66% of the annual sales target of 1.32 million. In order to achieve the annual target, Geely Automobile will sell more than 1.5 million cars every month in the next three months.
Compared with Changan and Geely, Great Wall Motor ranks third with a slight advantage. Data show that in September this year, the total sales volume of brands of Great Wall Motor was 65,438+065,438+078 million, up 32% from the previous month and 65,438+08% from the same period last year. It is worth mentioning that the four brands of Great Wall, namely Haval, Euler, Great Wall Pickup and WEY, all achieved year-on-year and quarter-on-quarter growth.
"How will Great Wall Motor survive next year?" In July this year, on the occasion of Great Wall Motor's 30th birthday, Wei Jianjun, Chairman of Great Wall Motor, raised this question. At that time, a seemingly disease-free groan actually explained the mentality of Great Wall Motor for a rainy day. In the past two or three months, Great Wall Motor has shouted the slogans of "walking cats and dogs and driving tanks", "talking about science" and "coffee", and started the breakthrough road of self-release and transformation. This is the road number. I don't know if it's for traffic or sales. It is still unknown. As for the result, just look at the next sales data!
Chery Automobile, 10 On June 9th, Chery Holding Group released a sales report. The data shows that Chery Group sold 69,075 new cars in September, a year-on-year increase of 23.3%. Among them, Chery Automobile sold 423 17 new cars that month, up 9.9% year-on-year, achieving "three consecutive rises" year-on-year.
Hongqi automobile reached a new high? The east wind is bleak.
Throughout September, the overall sales trend of China brands increased, which is good news for China automobile industry. In this growth trend, FAW Hongqi is definitely the first one.
10 June10, FAW Group announced the latest production and sales data in September. Data show that in September 2020, FAW Group produced 3,75519 vehicles, a year-on-year increase of 38.9%; 388,896 vehicles were sold, up 18.2% year-on-year.
In terms of independent passenger car brands, the sales volume of Hongqi brand in September was 265,438+0,565,438+08, up 85.9% year-on-year. Since June 5438+10-September this year, the cumulative sales volume of Hongqi has exceeded130,000 vehicles, up by 104% year-on-year, only 70,000 vehicles short of the annual sales target of "annual sales of 200,000 vehicles". At present, six models of Hongqi brand * * * are on sale, including H5, H7 and H9 sedan products, as well as HS5, HS7 and? E-HS3 three SUV products, but from the sales data, Hongqi Automobile mainly relies on HS5 and H5 models to achieve sales growth.
Some people are happy and others are worried. While the sales volume of Dongfeng Company is growing steadily, the sales volume of Dongfeng Qichen in September is declining rapidly. The data shows that the sales volume of Dongfeng Qichen in September was 7,206 vehicles, which was 29.5% lower than that of 10 and 2 18 vehicles in the same period last year, which was incompatible with this "golden September, silver and ten" harvest season. Looking back on Dongfeng Qichen in 20 17, there were also some bright moments when the monthly sales exceeded 20,000 vehicles. Unfortunately, the good times did not last long, and Dongfeng Qichen needed to reflect on change. 2020 is also the tenth anniversary birthday of Dongfeng Qichen, but from the perspective of brand sales, it seems that there is nothing to celebrate.
BYD New Energy grows for the first time this year? Beiqi new energy fell to the bottom.
Previously, the recovery of the new energy automobile market has been slower than the overall automobile market. Entering "Jin Jiu", the new energy vehicle market has finally ushered in a long-lost high growth. The data shows that in September, the wholesale sales volume of new energy passenger cars exceeded 6.5438+0.25 million, up 99.6% year-on-year and 246.5438+0% quarter-on-quarter. Among them, the plug-in hybrid sales volume was 22,000, a year-on-year increase of 55%. The wholesale sales volume of pure electric vehicles was102,000, a year-on-year increase of 105%. When it comes to new energy vehicles, you have to mention BYD. In September this year, BYD's overall sales volume was 42,200 vehicles, of which the sales volume of new energy vehicles was 1.99 million vehicles, which was significantly higher than that of 1.37 million vehicles in the same period last year. Therefore, BYD won the second place in the sales list of new energy vehicles, far exceeding Tesla China 1. 1 10,000 vehicles.
However, the cake in the market is that big. Some people eat big cakes, and some people are bound to miss them. Judging from the sales data released by BAIC Blue Valley, it can be said that the sales volume of BAIC New Energy has shown a trend of "falling against the trend". In September, BAIC's new energy sales volume was only 2,245 vehicles, down 77.57% year-on-year. In the first nine months of this year, the cumulative sales volume of BAIC new energy was 265,438+0,000 vehicles, down 78.57% year-on-year. It seems that products alone are not enough. Whether there are new technologies and good quality is the key to success.
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Judging from the sales situation in September, the sales of mainstream car companies are red, and most of them outperform the market, which is gratifying. However, with the increasingly cruel market competition, consumers are becoming more and more picky. Car companies should also reflect on whether it is necessary to carry out deeper precipitation and adjustment in order to make a desperate mutation when the traditional way of spelling quantity doesn't work.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.