Common methods of company naming:
(1) symbol nomenclature
Logo naming method mainly highlights the distinctive characteristics of enterprise companies according to physical objects. Now it has developed into a part of CIS (Enterprise Identification System) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
2 cater to the naming method.
Use auspicious words that people like in company store names to cater to customers' pursuit of happiness and attract business.
(3) nomenclature of special words
There are two kinds of special words: one is the words used in some industries, and the other is the words that some industries especially like in the long-term historical development. The word "Tang" used in Chinese medicine shops, such as Tong Ren Tang and Cai Tongde Tang; The "rooms" used by western pharmacies such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant.
④ brand naming method
Brand naming generally means that enterprises use their own brand names after creating brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company name their companies with their own brand products "Lubao Golden Pen" and "Phoenix".
⑤ Elegant naming method
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China traditionally has the concept of valuing literature over business, so some businessmen named business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
⑥ Homophonic nomenclature
Naming a store in this way seems to be accidental coincidence, but it has ulterior motives, which makes people feel interesting to read. For example, Yu Pinghan, a boss in Shanghai, named the shop "Yu Conscience Pharmacy", which is homophonic with "conscience" and made the public feel that the boss is sincere in doing business without making money.
⑦ Boasting nomenclature
Naming a company by boasting is mainly to truly reflect the company's reputation and product quality advantages in the company name, increase confidence in yourself, put pressure on opponents and give public trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it is invincible in the competition. For example, Jincheng Tang Chi and Shanghai Lean Glasses Co., Ltd. mean that the company can strive for perfection in all aspects.
(8) Named in Kyrgyz.
In the old society, the words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signs of shops. This is because the merchants in the old society liked to win luck and pay attention to oral colors. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "prosperity every month". The first brewery founded by China people, Beijing Shuanghesheng Five-Star Brewery, was mainly founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "joint venture between the two parties with strong financial resources".
Pet-name ruby foreign nomenclature
The reform and opening up has opened the door for China to enter the world. Especially after joining the WTO, the pace of China's integration into the world has accelerated. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. In this way, the general foreign names have been blown out, and it is a good way to name the company with foreign names (translated names).
Notes on company name:
(1) Chinese and English are the same.
If you don't care about the expressive force of Chinese characters in English, then make Da Hong a grand duke or Kaiyuan a joke. Then please don't read the rules of the naming game carefully, lest your eyes "flash". Without artistic conception, it is difficult for commodities to become attached to the public.
2 empathize with others.
It is best for the newly established company to have continuity with the old company, so that consumers can feel the same. For example, Procter & Gamble has a variety of shampoos and washing products produced by the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If there is a brand or company name of "the taste of the sea" after "the taste of love" and a brand or company name of "Master Ma" after "Master Kang", the corporate image will be more lasting in the public mind, so it is easy to be associated!
(3) the influence of fame
Advertisers talk about "influence" all the time, but unfortunately, there are too few names accompanying it. The company that really had an impact on customers was yesterday.
(4) Different works cannot be the same.
After many arguments such as "hero belt" and "good back", there is still no argument. The public said that the public was right and the old woman said that the old woman was right.
⑤ The world can do it.
A car named "NOVA" landed in Spain, only to find that NOVA is "something that can't walk" in Spanish. The naming staff at that time almost shed tears in Barcelona.
⑥ One family in the world.
The naming of companies or enterprises should establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "Kodak", "Canon" and "Fuji", and should be "concise, powerful and rhythmic".
⑦ Upgrade
If you can't upgrade the old goods after the emergence of new firms, it will easily drag down the corporate image! Even if you use a one-to-one name. An example is "XXX purified water" after "XXX coke". Conservative companies usually use parent brand to promote sub-brands to ensure the upgrading effect.
8 suitable for the future.
Because the outdoor billboard industry is becoming more and more popular around the world, if your company name can't be recognized by distant drivers or passengers, the advertising effect will be greatly reduced.
Pet-name ruby suitable for writing
The result of reluctantly designing glyphs is bound to make people shake their heads and sigh.
Attending don't "contradiction"
Trade names and companies are engaged in industries that "cannot contradict each other". If the company's name is "land, sea and air import company" but it sells sesame cakes, it is contradictory and inappropriate to change the name of the company selling tobacco to "Shangri-La".
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