From community members to employees, speaking people+creating emotional asymmetry+personalization+keeping the initial heart.
Brands can bring their own traffic, attract platform traffic, and complete the cold start. The communication effect of WeChat official account does not necessarily depend on the number of followers on the platform, but more on the number of forwards of a single content. In the past, it piled up like a mountain, and a little bit always accumulated to a high level. Making waves today, a wave soon got up, but disappeared immediately after the past.