From the price point of view, it is also directly proportional to the exquisite degree of packaging. The better the packaging, the higher the price. However, the high-end Maotai-flavor liquor has no direct performance on the bottle body, and the high-quality Maotai-flavor liquor is basically not in the transparent bottle. Why? Today, let's talk about why high-quality maotai-flavor wine is not packaged in transparent bottles.
Maotai, with mellow taste and complicated brewing process, has always been deeply loved by wine lovers, and its price is also high. It is the flag of Maotai-flavor liquor. From the outside, it seems to be a white ceramic bottle, but if you look closely, you will find that the material is actually glass.
Some people may ask, isn't ceramics higher than glass? The price of Maotai is as high as 1500 yuan bottle. Why not use a ceramic bottle? Are merchants afraid to spend money?
During the historical changes of Moutai wine bottles, there is indeed the experience of using ceramic bottles. After the founding of New China, Moutai still uses ceramic bottles produced by Renhuai Dangli.
There were two kinds of pottery bottles at that time. One looks like a gourd, with a big belly and a small mouth. The other is drum type, because it is produced in three stages, also called three-stage bottle. There are still three bottles on the market, but gourd-shaped ones are really rare.
Maotai is made from 1953 used ceramic bottles.
At that time, Moutai was not as expensive as it is now. Considering the high cost of making ceramics, of course, this bottle has a typical problem: the bottle body is relatively heavy, the bottle shape is not very beautiful, and the leakage is serious.
Therefore, Maotai Factory began the corresponding experiment of bottle material.
The experiment found that the best material for preserving wine is glass. Although ceramics are beneficial to fermentation and promote aging, it is easy to lose wine after aging. Therefore, the old Maotai in the market before 1966, 1 kg, no matter how well preserved, is less than half a catty at most.
During the period of 1966, Guizhou Qingzhen Glass Factory successfully trial-produced ivory glass bottles through technical research, which solved the leakage and aesthetic problems of Maotai wine bottles. Since then, the history of using pottery bottles in Moutai packaging has gradually ended.
In the following years, after several improvements, this kind of bottle was widely used to replace fragile and leaky pottery bottles and high-cost white porcelain bottles. Nowadays, this bottle has become the symbol of Moutai, and the industry also calls this bottle type "Mao bottle".
The material problem of the wine bottle has been solved. It seems that everyone has such a question: Why not fill it with transparent glass to make the wine body more intuitive?
There are two factors. The first is the unique color change (light yellow) of Maotai-flavor liquor.
Anyone who has drunk Moutai, such as Tian Fei Maotai, knows that after being stored for a period of time, the wine poured out is very light and yellow, which is determined by its special technology. The high temperature reaction produces diketones, which are all yellow to varying degrees. Theoretically, the longer the Maotai-flavor liquor is stored, the yellower the liquor color will be. Consumers may be confused when they see a yellowish object in a transparent bottle.
Second, it is more scientific to pack in white (Maotai) or black (such as artisan style) bottles.
Because the colored wine bottle can avoid light and ultraviolet rays, it is more conducive to the storage of Moutai. Light, especially ultraviolet rays, will destroy the quality of wine, cause the temperature of wine to rise, cause the changes of nutrients such as acids and esters contained in wine, and affect the taste of wine. The increase of temperature will also lead to microbial action, which will cause the quality change of wine and destroy the preservation value.
Therefore, high-quality Maotai-flavor liquor is packed in white or black glass bottles. This is also in line with its characteristics of "Mika is enduring, and the older it is, the more fragrant it is", which is more suitable for public investment and collection.
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