In summer, major supermarkets in Japan began to print such advertisements to promote all kinds of eel food, such as roasted eel, eel rice, eel rice and lotus sushi, egg-flowered eel rice, eel jelly, eel liver soup and so on. As a symbol of food stall culture in Edo, eel, together with buckwheat noodles, tempura and sushi, is called "the four kings of Edo". The fashion of eating eel was formed among ordinary people earlier than sushi. In Ye Ji, there is a haiku written by Tomimo Noguchi, suggesting that friends eat eels in summer to avoid wasting them in the heat. Eel, as a healthy food, has a history of more than 1000 years in Japanese food culture. In the Edo era, the shop that first wrote "Edo front" on the curtain was not a sushi shop now, but an eel shop, which shows that this kind of food is very representative.
? Why do you want to eat eel when the weather is bad in summer? What kind of day is ugly day? In fact, the ugly day used locally is the product of China's theory of Yin-Yang and Five Elements spread to Japan. The four seasons of the year belong to Jin Mu fire and water respectively, and the remaining soil is distributed to the last eighteen days of the season alternation, which is called "earth use" in Japanese. So every season is useful, and each land use period may be allocated to one or two ugly days. However, because the slogan "the ugly days used by indigenous people should eat eels" is so famous, now "the ugly days used by indigenous people" generally refers to one or two ugly days during the pre-indigenous use period that began in autumn. Every year, mass media, supermarkets, convenience stores and underground food counters of high-end department stores will launch marketing wars around various festivals. These holiday marketing wars often promote that eating a certain food on a certain holiday is a good prescription since ancient times. Conversely, with the passage of time, advertising marketing has made a contribution to culture, forming a new popularity and a new tradition. For example, the classic case of the past 20 years is "beginning of spring asked for a cookbook roll the day before yesterday". It turns out that eating sushi in auspicious direction the day before yesterday in beginning of spring is only a habit in some parts of Kansai, and it is popular all over the country because of the marketing of supermarket chains. Perhaps blindly following culture is also the national character of Japan.
Back to the origin of classic advertising words, this popular saying was invented by Hiraga Kennai, the originator of Japanese advertising copywriting. Why is Hiraga Kennai the originator of the advertising copywriting industry? 1769, a powder-brushing manufacturer asked him to create an advertising song called "Plaster Wash", which was probably the first time in history that he was paid to do advertising goods, so Pinghe got the name of granddaddy. Incredibly, as early as 250 years ago in Japan, the highly developed commercial society brewed the Divine Comedy to brainwash consumers. Hiraga Kennai, a strange man with many titles, such as orchidist (western scientist), inventor, author of Edo puppet show Pure Glass, ceramist, painter and pharmacist, left many legends. There should be no objection to counting the advertising words of "Eupolyphaga ugly eating eel" as his credit. Moreover, Hiraga Kennai's active era is the time when it is documented that eating eel in summer has become a fashion among ordinary people, so this statement has become a common saying.
Hiraga Kennai himself is a gourmet who likes eels. He expressed his love for Edo eels in the book "Comment on Ri のをだまき", with special emphasis on its fat and delicious taste. "Ugly eclipse eels can nourish the body." Even in The Story of Romantic Life, he said that he could not imagine life without Edo, even without this delicious food. In addition, there is a saying that I think is more reliable. Since ancient times, there has been a saying in Japan that eating foods starting with the U sound on ugly days can strengthen the body, such as beef, cucumber, pickled plums, udon noodles, rabbit meat and horse meat ... Of course, eel is also one of the foods starting with the U sound, and ugly words on ugly days are like two twisted eels. No matter how it originated, this advertising word 250 years ago was a great success in business, and its origin spread. Today, although 99% of eels are supplied by farming, 70% of this animal is still digested by Japanese stomach bags all over the world. The Japanese love eels is self-evident.
The author would like to share with you some tips on burning eel in Pu. Knowing this, the next time I travel to Japan to eat eel, I will definitely choose the professional eating method of "Eel Pass".
What exactly is the Pu Shao of Pu Shao eel used for burning?
? Pushao eel Pushao refers to the shape of eel. Although eels are now barbecued side by side in three bamboo sticks, I first put the whole eel in the bamboo sticks for barbecue. Eels wear bamboo sticks in the same shape as cattails, hence the name.
What's the difference between Dongfeng and Kansai?
The Japanese will tell you that there are many warriors in Kanto and many businessmen in Kansai. Cutting the fish through the belly symbolizes cutting the belly, which is taboo for samurai, so the cutting method of Kanto is cutting the back. Kansai businessmen, on the other hand, stress honesty and trust their trading partners, so it is popular to cut their stomachs. In fact, this is a cultural interpretation imposed by later generations. The method of roasting eel in Guandong Peak is: when the eel is half roasted, put it in a steamer and cook for a while, then roast it and collect water. If the belly is cut, the sides are thin and the middle is thick, and the thin part is easy to break during cooking, so the eel worn in the bamboo stick can't keep its shape intact, so Kanto adopts a back cut with thick sides and thin middle. Kansai, on the other hand, has no cooking technology, so it adopts a more convenient way of abdominal incision, and the taste will be more crisp than that of Guandong.
What's the difference between the three packages of pine, bamboo and plum in eel restaurant?
Using pine, bamboo and plum packages to represent the number of eels has little to do with the quality of eels. But no matter what kind of set meal, I suggest you eat the tail first and then the head, because the tail of eel is more flexible and muscular, so the meat is more delicious. If you share a whole roast eel with others, it is correct and polite for people who are higher than yourself to remember to let the other person choose the tail to eat.
How to eat the mountain pepper powder of eel rice?
Generally, eel rice is put with the skin facing up and the meat facing down. Mountain pepper powder can remove mud gas from eels. It is said that Japanese "Eel Pass" people eat it like this: turn the eel upside down, sprinkle pepper evenly on one side of the meat, turn the noodles upside down, hold the eel with chopsticks, and send a mouthful of rice to the mouth. In this way, the tender and mellow fish can be perfectly blended with the rice, so that you can chew it like your mouth is stuck and can't bear to swallow it.