Squirrels eat nuts for a living, and their favorite foods are pine nuts and walnuts. Nuts with squirrels as the core have a great advantage, which is to reduce the cost of publicity. When it comes to squirrels, consumers can naturally associate them with nuts without spending extra cost to explain the relationship between squirrels and nuts, so it is very wise to choose squirrels as the core of the brand.
"Three" has always been regarded as an auspicious number, such as drawing inferences from others, being lucky in three lives and so on. , but also has the function of emphasizing, such as repeatedly asking for five applications, but not doing three things. So choosing the number three will be more acceptable to consumers. So Zhang Liaoyuan named his brand "Three Squirrels".
The development of "Three Squirrels" brand;
Once the brand "Three Squirrels" was launched, it was immediately favored by venture capital institutions, and it successively won the A-round angel investment of IDG of $654.38+0.5 million and the B-round investment of today's capital of $6 million. In 20 15, three squirrels received an investment of 300 million yuan from Fengrui Capital. On April 2, 20 17, the company disclosed the IPO prospectus for the first time and planned to land on the Growth Enterprise Market of Shenzhen Stock Exchange.
Three squirrels ranked first in Tmall food sales for seven consecutive years, the cumulative sales of nut snack products exceeded 20 billion yuan, the number of fans in Tmall stores was the first brand, and the number of users exceeded 1 100 million, firmly occupying the first place in the online and offline nut snack industry.
The People's Daily commented on the three squirrels: "Successful Amway has helped consumers form a good habit of eating nuts and become the next domestic leader".
Baidu encyclopedia-three squirrels