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The cost structure of script killing
The cost of the script shop is mainly composed of rent, decoration, scripts, props and DM salary, among which the operating cost and marketing cost of the script killing industry are higher, accounting for more than 50%.

Brushing this murder originated from the American role-playing social game Murder Mystery. Under the background of the set story, players can crack the modus operandi and find out the real murderer through role-playing, finding clues, discussing and reasoning. The popularity of "Star Detective" 20 16 has opened up young people's understanding of script killing in China, helped them get out of the circle smoothly, expanded the player group and attracted the influx of online and offline capital.

Among them, the purchase price of the script ranges from 500 to 5,000 yuan. Boxed scripts can be bought in every store, and the price is generally within 1000 yuan; City-limited scripts, only 3~4 stores in each city can buy them, and the price generally ranges from 1000 yuan to 2000 yuan; Only one store in a city can buy exclusive scripts, and the price generally ranges from 3,000 yuan to 5,000 yuan.

The length of the game killed by the script is not only related to the length of the script and the complexity of the plot, but also the host's control of the game rhythm. 48% people think that the duration of each game is best controlled at about 2 hours, and 26% people think that the game experience of about 3 hours will be better.

Price preference:

48.9% users can accept the unit price of 50-90 yuan script to kill games, while many users can accept higher consumption unit price, among which 17.8% users can accept the unit price of 90-1/0 yuan, and 3.5% users can accept11.