Brand story refers to the meaning in the process of brand creation and development.

News. Most brand stories are about brand founders, which are legendary and interesting. Some brand stories are important events in the process of brand creation and development. Brand stories can embody the brand concept, increase the historical weight, qualifications and authority of the brand, deepen consumers' cognition of the brand and enhance its appeal. Brand stories are usually spread through brand manuals, public relations and writing books.

Brand story is to integrate the basic elements such as corporate image and product information in the process of brand communication, add time, place, people and related information, and spread in the form of complete narrative structure or emotional "information group". The brand story starts with the brand stakeholders and corresponding behaviors, closely revolves around the brand spirit and concept goals, and finally resonates with consumers through vivid, interesting and touching expressions. Brand introduction stories are undoubtedly different from traditional folk stories and literary works, and have particularity in the process of conceiving texts and implementing promotion.

Brand story identification in a broad sense should at least include the following elements: the basic story unit (motif) is the structural basis, and the narrative framework is set; Strong emotional or psychological suggestion plays up the atmosphere and determines the theme of commercial propaganda; The story scene is closely related to enterprise spirit, brand function and consumer interests: a clear story subject-brand or brand spokesperson interprets the plot.