Besides, Jinjiang Hotel is a pioneer in the economy hotel industry in China. Since 1997, the economy hotel business has been operated as an independent business. Nowadays, "Jinjiang Star" brand has become one of the major budget hotel brands in China, providing reasonable, clean and comfortable accommodation services for domestic business and leisure travelers. In addition to the hotel business, the group also invested in a number of restaurants, including high-end Chinese restaurants and large chain fast food restaurants such as KFC, Cafe de coral and Yoshinoya.
With the advantages of well-known brands, leading position in Shanghai market, status of hotel investors and management companies, and being the first operator to enter the economy hotel industry in China, Jinjiang Hotel will continue to strive to become an internationally renowned hotel group in the next few years.
Shanghai Jinjiang International Hotel (Group) Co., Ltd. (hereinafter referred to as "Jinjiang Hotel") is one of the major hotel service providers in China, mainly engaged in star hotel operation management, budget hotel operation, franchise and restaurant operation.
The hotels of the Group are located in 73 towns and 4 municipalities under the jurisdiction of 24 provinces and autonomous regions in China, and most of them are located in Shanghai and Beijing, two major financial and tourism centers in China, which are in the prime location of the city, adjacent to the tourist and commercial areas of the city, and adjacent to transportation hubs such as railway stations and bus stations, and are well received by customers.